Skip To Content
  • Celebrating Pride 2021 badge

28 Things You'll Be Filled With ~Pride~ For Owning

Tote bags, pins, and more cool products you'll love for Pride Month and beyond. 🌈

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

While BuzzFeed celebrates Pride Month, we also believe in highlighting the contributions from the LGBTQIA+ community year-round. Please enjoy this Pride-themed product post from BuzzFeed Shopping, the proud queer entrepreneurs who create these great products and services, and know that you can enjoy these businesses well beyond this wonderful, dedicated month.

1. A vinyl sticker pack, because you can give these cute chip bag, heart, and cat-shaped babies to your BFFs or show 'em off on your laptop.

A pack of colorful stickers that say
lovestruckprints / Etsy

Lovestruckprints is a small business based in Montreal, Canada that sells adorable accessories, clothes, and stickers! 

Promising review: "Love all of the stickers! The colors are gorgeous and the quality is great. I can’t wait to find homes for all of them (can’t fit them all into my computer)." —Etsy Customer

Get it from lovestruckprints on Etsy for $9.07+ (available in packs of three, five, and 10).

2. A Pride-themed self-care kit that comes with a soy blend candle, matches, bar soap, lip balm, and a rainbow heart greeting card to help you (or a loved one) relax and recharge.

The self-care kit with rainbow hearts-themed goodies in a square box
RoamHomegrown / Etsy

RoamHomegrown is a small business based in Texas that specializes in self-care gift baskets. Each set comes with relaxing essentials that span from homemade candles to bath goodies.

Promising review: "I love these sets and have begun gifting them a lot. Shipping is always really quick, and the price is right for something so personalized and luxurious. We could all use a little relaxation in our lives!" —Etsy Customer

Get it from RoamHomegrown on Etsy for $24.65 (available in two scents).

3. A Queer Scout badge to gift to yourself and everyone else in your troop. It'll look ~sew~ good on a vest, beanie, or backpack. 

A pink and purple badge with embroidery that says
Hand holds same patch against a wall
MaryMackWear / Etsy

MaryMackWear is a small Etsy shop based in Pittsburgh, Pennsylvania where you can find lots of fun gifts, including stationary sets, badges, and risograph prints. 

Promising review: "I love the overall design. I rocked it at Baltimore Pride and got so many compliments." —Etsy Customer

Get it from MaryMackWear on Etsy for $5+ (available in multiple quantities). 

4. A "really going places" tie bar, because sometimes you need a lil' daily reminder that says *you got this.* 

Tie bar that says

Wildfang is a Portland-based clothing brand with gender-neutral sizing, stylish wardrobe essentials (blazers, button-ups, and more) and fun accessories, including beanies and pins. 

Get it from Wildfang for $9.60.

5. A They/Them sweater that'll be your go-to cozy essential and support the trans community. 30% of the proceeds are donated to the Marsha P. Johnson Institute.

a model wearing the black they/them sweater
megemiko / Etsy

Megemiko is small business that sells comfy sweatshirts, T-shirts, tanks, and hoodies!

Promising review: "I love my they/them sweatshirt! It’s such an awesome thing to have so I don’t need to tell people my pronouns when I first meet them. The sweatshirt is also so cozy and soft on the inside and looks great paired with a collared shirt underneath! I also loved that the seller sent a little check in message right after I purchased the item. 10/10 would purchase something from them again!" —Etsy Customer

Get it from Megemiko on Etsy for $35 (available in sizes S–5X and in eight colors).

6. Vibrant glitter, because it's been a minute since you've added some sparkle to your makeup routine. Apply this cruelty-free and vegan formula to your eyelids, cheeks, and lips for a shimmery look. 

glittery dark blue and light blue glitter in circle container
Model wears Fluide's Aura Glitter in Galactic on their cheeks
Fluide, Fluide

Fluide is a queer-run, trans-friendly beauty brand based in Brooklyn, New York. They're known for their vegan makeup, including liquid lipstick and glitter eyeliner, and 7-free, nontoxic nail polish available in fun sets.

Promising review: "I love this glitter! It is really a special chunky mix and not like anything I've ever seen before. The gold-green of this shade blends really well with all different kind of makeup looks and is also super impactful on its own, with no other makeup." —Fluide Customer

Get it from Fluide for $12 (available in four colors). 

7. A soft Intersexy T-shirt you'll want to wear alone or layer under a jean jacket, hoodie, or cardigan for a cool OOTD.

a white t-shirt that says "Intersexy"
Hope and Harmony / Etsy

A portion of the proceeds from this tee will go to The Trevor Project, which provides crisis intervention and suicide prevention services to LGBTQ young people.

Hope and Harmony is a queer, womxn-owned business based in Cleveland, Ohio.

Get it from Hope and Harmony on Etsy for $23.50 (available in sizes XS–3X and two colors).

8. A QPOC Pride keychain that'll be a ~key~ accessory for your bestie, partner, or loved one. It's inspired by Philadelphia's Pride flag, which was redesigned in 2017 to advocate for Black and brown members of the LGBTQIA+ community.

QPOC Pride keychain with rainbow design on a set of keys
BiancaDesignsCo / Etsy

BiancaDesignsCo is small business founded by Bianca Negron, a NY-based Queer Latinx artist. You'll find amazing goods that celebrate LGBTQ+ pride, including accessories, T-shirts, pins, and keychains.

Get it from BiancaDesignsCo on Etsy for $11.95.

9. A gorgeous print for your bedroom, living room, or WFH space. This little piece of art also makes a great, "I'm thinking of you" gift. ❤️

Print of two women embracing each other while lying down

Chantallenting is a small business owned by illustrator Chantal Lenting. They're known for beautiful LGBTQIA+ gifts, including art prints and custom couple portraits.

Get it from chantallenting on Etsy for $5.41.

10. A woven blanket that'll add a pop of color to your bedroom and keep you warm whenever you're chilly.

Rainbow rectangle quilt on bed with white sheets
Outcasty Designs / Etsy

Outcasty Designs is a Brooklyn-based small business that sells Insta-worthy Pride art and home goods.

Promising review: "This blanket is perfect for snuggling up on the couch and it makes a beautiful throw! It also happens to be just like my childhood blanket so I’m thrilled! I will definitely be purchasing more!" —Etsy Customer

Get it from Outcasty Designs on Etsy for $75.

11. A denim dad hat, so you can proudly rock pansexual flag hearts and shield your eyes from the sun on hot days.

KOMAStreetwear / Etsy

KOMAStreetwear is a small business run by Kara Thomas, a lesbian photographer based in New Orleans.

Promising review: "Just received it in the mail today and I love it! It shipped out relatively quickly, and I absolutely love the colors of the hearts against the black denim. Thank you!" —Etsy Customer

Get it from KOMAStreetwear on Etsy for $25 (available in four colors).

12. A pair of bright pink socks with a "gay mess" print, so you can keep your feet warm *and* look fashionable while doing it.

The pink socks
Grrrlspells / Etsy

Grrrlspells is queer nonbinary and POC-owned business that sells spooky queer art and accessories.

Promising review: "These socks are so comfortable and warm. I love how pink they are! Thanks for the extra sticker!" —Crystal Ramos

Get them from Grrrlspells on Etsy for $14.69 (one size).

13. A rainbow pin brooch that'll brighten up your favorite denim jacket or tote bag. It's handmade, features colorful clay material, and will score you so many compliments.

Rainbow-shaped clay pin on light pink denim jacket
Common Dear

Common Dear is a queer and woman-owned shop based in Oklahoma City, Oklahoma. From funny mugs to Pride pins, you'll find so many handmade goods to treat yourself (or a friend) to!

Get it from Common Dear for $14.

14. A Pride scented soy candle, so you can make your living space a little more relaxing: lavender, patchouli, sandalwood, and more aromatherapy scents will leave you (and any guests that come over) feeling like you just walked into a spa.

Rainbow soy candles with "the sisters stoned" labels on front
The Sisters Stoned / Etsy

Plus, 10% of all Pride candle proceeds will be donated to the LGBTQ Freedom Fund.

The Sisters Stoned is a Chicago-based, queer-owned shop founded by two best friends who love to make candles.

Get it from The Sisters Stoned on Etsy for $25+ (available in two sizes).

15. An ~out of this world~ camp shirt that'll be great for outdoor adventures, running errands, and everything in between. Inspired by outer space, this digitally-printed button-down features vibrant red, green, yellow, purple, and blue colors.

model in swirly-print short-sleeve button down shirt

Homoco is a queer-owned swim brand founded by designer Daniel DuGoff. They use recycled plastic and sustainably-harvested Tencel in their summer-ready apparel.

Get it from Homoco for $69 (available in sizes XS–XXL).

16. A cute crochet octopus you'll love to ~sea~ on your dresser, nightstand, or desk. This little cutie will be a delightful piece of home decor and not take up too much space.

octopus-shaped beanies in various LGBT flag colors
JustBeeYourselfCraft / Etsy

JustBeeYourselfCraft is a small Etsy shop that sells handmade LGBT goods, including knitted ear warmers and small crochet animals.

Promising review: "Absolutely adorable! Sent photos to all my friends as soon as it came, the bisexual octopus is famous! It is so well made! Totally worth the purchase! Please buy from this wonderful human being!" —Etsy Customer

Get it from JustBeeYourselfCraft on Etsy for $7.39 (available in seven colors).

17. A holographic Queer Magic sticker to display on your laptop, phone case, and car bumper. It's shiny and will upgrade all the tech items you use everyday.

Holographic stickers that say
The Third Arrow / Etsy

The Third Arrow is a trans, queer, and nonbinary owned shop known for their artsy stickers, cheeky greeting cards, and other Pride merch!

Promising review: "Oh my gosh! This sticker is so cool! The envelope it came in had a handwritten 'Thank you!' on it! Perfect addition to my sticker collection!" —Etsy Customer

Get it from The Third Arrow on Etsy for $3.50.

18. Gorgeous bow ties that'll go with all your summer wardrobe staples, including button-down shirts and denim jumpsuits. 

floral bow tie set with green, pink, and yellow colors
Bowtie Behavior

Bowtie Behavior is a Black female-owned bowtie company run by Bronx native Robin Williams. From floral-print bow ties to patterned pocket squares, you'll find so many beautiful accessories to pair with outfits.

Get it from Bowtie Behavior for $35 (available in two styles).

19. A pair of ~super gay~ earrings you'll adore and probably never want to take off. They're colorful, heart-shaped, and will go with basically every type of outfit.

Lovestruck / Etsy

Get them from Lovestruck on Etsy for $19.01 (available in two styles).

20. A bisexual pride mug for all the warm beverages (coffee, tea, and so much more) you love to drink. It's made with ceramic and features a gorgeous pink, purple, and blue heart on the front.

white mug with heart filled with bisexual flag colors inside
BitchinDesignCo / Etsy

BitchinDesignCo is an LGBTQ+ owned and operated shop based in Minnesota. You'll find T-shirts, sweatshirts, mugs, stickers, and art prints for Pride Month and beyond.

Get it from BitchinDesignCo on Etsy for $13.59.

21. Greeting cards to add a retro touch to snail mail: they're made from vintage LGBTQ+ photos (like this ladies' night out one below!) and available in smooth card, textured card, and postcard varieties.

Greeting card from In Your Own Words LLC
In Your Own Words LLC / Etsy

In Your Own Words LLC is a Maine-based small business that specializes in vintage photography stationary. Founded by Jim and Lew in 2012, In Your Own Words aims to empower and advocate for HIV+ Mainers.

Promising review: "I ordered this as a gift for my daughter to celebrate the recent Supreme Court ruling. It is absolutely perfect! Fabulous quality and shipped extremely fast. Thank you!!" —Heather Anderson

Get one from In Your Own Words LLC on Etsy for $2.70+ (available in three styles and in packs of three, six, and 12).

22. A "Love Is Love" tote bag that'll carry all your essential items and share an empowering message while you're on the go.

square tote bag with rainbow letters that say "love is love"
MercenaryTees / Etsy

Mercenary Tees is a UK-based Etsy shop known for their unbiased protest, statement, and slogan apparel and accessories.

Get it from Mercenary Tees for $17.82 (available in four colors).

23. Or a small crochet bag with a chic design that'll make people ask, "where did you get that?!" It also comes with a small interior storage compartment that'll fit keys, AirPod cases, and phone chargers.

Handmade By Tina Crafts / Etsy

Handmade By Tina Crafts is a small Massachusetts-based shop with fun crochet items, seaglass jewelry, and more handmade gifts.

Get it from Handmade By Tina Crafts for $40.

24. A custom button set that can be personalized with the pride flags and pronouns of your choice. Place them all together or wear them solo on your favorite backpack or piece of outerwear.

on left, various pride flag pins. on right, various black pins with pronouns
901Trashboat / Etsy

901Trashboat is a queer-owned Etsy shop based in Memphis, Tennessee that sells customized button sets, coasters, and more cool keepsakes.

Promising review: "Absolutely thrilled about my order and my ordering experience in general that I had with this shop! Seller was friendly and open to adding a new pride flag to their store for me because it wasn't available in the original pin options! I can't wait to wear these. Thank you so much!" —Etsy Customer

Get it from 901Trashboat on Etsy for $7 (available in 43 different combinations).

25. A baby memory book for all families: Cherish your little one's milestones and moments with this adorable keepsake, which comes with colorful illustrations and writing boxes. 

A book that says
An open page of the same book with colorful letter blocks
LittlePickleMemories / Etsy

LittlePickleMemories is a small Etsy shop based in the UK that sells adorable keepsake items (memory books, milestone cards, and more) for all types of families. 

Promising review: "I love the look and feel of the book. It's has a nice layout to journal in, I'm not constantly flipping through pages to make sure I'm not missing anything. The colors are bright. Two thumbs up!" —Etsy Customer

Get it from LittlePickleMemories on Etsy for $29.56+ (available in three cover colors and four sticker sheet options).

26. A hand-dyed tee just begging to be part of your next athleisure outfit: It features a cool bleached design and bold "woman up" lettering.

bleached T-shirt with "woman up" lettering across the front
Stuzo Clothing

Stuzo Clothing is a Black queer- and woman-owned company based in Los Angeles that designs gender-free apparel.

Get it from Stuzo Clothing for $44 (available in sizes S–3X).

27. A colorful magnet that'll be a beautiful gift for the person who's been an ally to you. It'll look really great on their fridge!

rainbow word pop magnet that says "ally" in model's hand
LaceyOlsonDesign / Etsy

LaceyOlsonDesign is a small Etsy business from Little Rock, Arkansas that sells art, magnets, and stickers inspired by pop culture.

Get it from LaceyOlsonDesign on Etsy for $3.50.

28. And a stylish Pride jumper for your fur baby. Designed in collaboration with Christian Cowan, this gem will be a colorful outfit for your pup and make them look so dang cute.

black French bulldog and white golden retriever in fluffy, rainbow-colored jumpers

A portion of proceeds will be donated to the Ali Forney Center, a non-profit organization dedicated to protecting LGBTQ homeless youth.

Get it from Maxbone for $95 (available in five sizes).

Want more cool recommendations from businesses owned by the LGBTQIA+ community? Check out Products From Queer-Owned Businesses That’ll Probably Make People Ask “Where’d You Get That?” OR Fashion Brands To Follow For Trans/Gender Nonconforming Folks

Also, feel free to enjoy all of BuzzFeed's Pride 2021 coverage!

Pride 2021 graphic featuring people and pets dressed up in colorful outfits
Kevin Valente / BuzzFeed

Need A Shopping Buddy?

Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
Newsletter signup form