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This One Makeup Fact Fucked Me Up And I Feel Like Everyone Should Know

I just feel like everyone should know about it.

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Earlier this year, I was minding my own business, researching some makeup facts for BuzzFeed dot com, the website.

I am not a white lady named Carrie Bradshaw, but you get the point.
HBO

I am not a white lady named Carrie Bradshaw, but you get the point.

I found out some super interesting things (some of which you may already know if you read this post), but one fact stood out, and Iā€™m still thinking about it.

Oxygen

Folks, it's time we had a little talk about Max Factor.

Max Factor

You've probably heard of it ā€“ the "makeup of makeup artists", overseen by the legendary Pat McGrath, and one of the oldest makeup brands in the world.

But have you ever thought about the meaning behind the name?

BBC Three

"Well, obviously, it means 'Maximum Factor!'", I hear you cry. "It's the best in the business, the best you're gonna get, the maximum, if you will."

Max Factor / BuzzFeed

If you thought this, kudos to you because you're exactly like me ā€“ wrong.

Universal Pictures

Max Factor is actually this guy.

Contrary to what this may look like, this is just him taking measurements of a young woman's head and face with a slightly odd-looking contraption.
General Photographic Agency / Getty Images

Contrary to what this may look like, this is just him taking measurements of a young woman's head and face with a slightly odd-looking contraption.

Maksymilian Faktorowicz, also known as Max Factor, was a Polish-Jewish cosmetician, who founded the company in 1909.

Keystone / Getty Images

According to The Max Factor Story, Mr Factor started by selling eye shadow and eyebrow pencils before he launched his full range of cosmetics, "calling it 'make-up'ā€.

Margaret Chute / Getty Images

So, no, it doesn't mean "maximum factor". Every time you talk about Max Factor, you're actually talking about our mate here.

Here he is showing off some rouge to actress Renee Adoree, but weirdly not quite looking her in the eye. Good ol' Max.
Hulton Archive / Getty Images

Here he is showing off some rouge to actress Renee Adoree, but weirdly not quite looking her in the eye. Good ol' Max.

BUT THAT'S NOT ALL, MY FRIENDS. I HAVE ANOTHER FACT.

FX

Ever heard of Smashbox Cosmetics, launched by Dean and Davis Factor in 1996?

Frazer Harrison / Getty Images

They're the GREAT-GRANDSONS of Max Factor.

THERE YOU FUCKING HAVE IT.
Rede Globo

THERE YOU FUCKING HAVE IT.

Now, I know what you might be thinking. Much like my colleagues who are tired of hearing me scream about this, you're probably like "I know this! It's not a big deal! Be quiet, Gena, we hate you!"

giphy.com

Which...ouch...but fair enough.

BUT I NEED EVERYONE WHO DOESN'T KNOW TO KNOW TODAY, OKAY?

MTV / Via giphy.com
  1. So, did you know?

    So, did you know?
    Correct
    Incorrect
    This is brand new information!
    Correct
    Incorrect
    I knew about Max Factor, but I didn't know about the Smashbox brothers.
    Correct
    Incorrect
    I knew all of this, I thought everyone knew.
    Correct
    Incorrect
    I DON'T CARE! STOP TRYING TO MAKE MAX FACTOR FACTS HAPPEN, IT'S NEVER GOING TO HAPPEN.
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So, did you know?
  1.  
    vote votes
    This is brand new information!
  2.  
    vote votes
    I knew about Max Factor, but I didn't know about the Smashbox brothers.
  3.  
    vote votes
    I knew all of this, I thought everyone knew.
  4.  
    vote votes
    I DON'T CARE! STOP TRYING TO MAKE MAX FACTOR FACTS HAPPEN, IT'S NEVER GOING TO HAPPEN.
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