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    This Classic Reebok Advert Is Still As Terrifying 15 Years On

    "BELLY'S GONNA GETCHA" is literally what nightmares are made of.

    Remember this Classic Reebok advert from 2000? Here it is again to remind you:

    View this video on YouTube

    youtube.com

    I mean, what?

    The advertising campaign, entitled "Lose The Beer Belly", depicts a terrified man being chased around the city by a GODDAMN GIANT BELLY.

    https://www.youtube.com/watch?v=QH_LtIAExgU
    https://www.youtube.com/watch?v=QH_LtIAExgU

    LOOK AT THIS SHIT.

    LOOK AT THIS HORRENDOUS FUCKING BELLY BUTTON.

    Look at his face of PURE TERROR.

    It even breaks through a FENCE.

    It gets in the way of MOVING TRAFFIC.

    It rides a GODDAMN ELEVATOR.

    youtube.com

    See small, terrified granny on the right hand side.

    All of this to the equally as horrifying screams of "BELLY'S GONNA GETCHA" in the background.

    And just when this guy thinks he's finally lost his Godzilla Gut...

    https://www.youtube.com/watch?v=QH_LtIAExgU
    https://www.youtube.com/watch?v=QH_LtIAExgU

    Look at that anticipation.

    IT TURNS UP ON A FUCKING MOTORCYCLE.

    This giant belly chases this man on a goddamn MOTORCYCLE.

    There are absolutely no words.

    youtube.com

    Except maybe "what the fuck"?

    This leaves our hero with no other option but to jump off a railing?!

    https://www.youtube.com/watch?v=QH_LtIAExgU
    https://www.youtube.com/watch?v=QH_LtIAExgU

    And send this belly to its untimely death.

    #RIPBELLYBOO

    After which, the ad ends in this super cool, informative message as to why we had to go through 40 seconds of terror.

    youtube.com

    Sorry, what?!

    This motorcycling, elevator-riding, fence-destroying belly was one of the WORST THINGS to happen to TV.

    Good riddance and goodbye.

    youtube.com

    Enjoy your nightmares.

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