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Shameless publicity stunt? Yes. Did it absolutely work? Also yes. Desigual clothing stores across Europe held an "Arrive Half-Naked, Leave Fully Dressed" sale this week, in which mostly-nude bargain hunters received steep discounts. Here are shots of attractive people in their underwear from Lyon, Sevilla and Prague.
People in their underwear try clothes at a Desigual fashion store during the "Arrive Half-Naked, Leave Fully Dressed" offer on January 7, 2012 in Lyon, France. Retailers are offering deep discounts in their post-Christmas sales to try to get cash-strapped shoppers to open their wallets as a sharp economic downturn drags painfully on.
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Lyon, France
Sevilla, Spain
Sevilla, Spain
Sevilla, Spain
Sevilla, Spain
Sevilla, Spain
Sevilla, Spain
Sevilla, Spain
Sevilla, Spain
Sevilla, Sapin
Sevilla, Spain
Sevilla, Spain
Sevilla, Spain
Prague, Czech Republic
Prague, Czech Republic
Prague, Czech Republic
Sevilla, Spain