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44 Photos Of The Half-Naked Desigual Sale

Shameless publicity stunt? Yes. Did it absolutely work? Also yes. Desigual clothing stores across Europe held an "Arrive Half-Naked, Leave Fully Dressed" sale this week, in which mostly-nude bargain hunters received steep discounts. Here are shots of attractive people in their underwear from Lyon, Sevilla and Prague.

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ROBERT PRATTA / Reuters

People in their underwear try clothes at a Desigual fashion store during the "Arrive Half-Naked, Leave Fully Dressed" offer on January 7, 2012 in Lyon, France. Retailers are offering deep discounts in their post-Christmas sales to try to get cash-strapped shoppers to open their wallets as a sharp economic downturn drags painfully on.

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