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This Is What Holiday Shopping Looked Like Way Before Black Friday

'Tis the season to shop 'till you drop!

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A customer at Whiteleys' department store in London triumphantly takes a television set which he bought just in time for the holiday (left). Shoppers clutching their Christmas trees at Petticoat Lane street market in London's East End in 1962 (right).

Uncredited / AP

In this 1931 photo, shoppers fill the ground floor at Macy's department store in New York City. That year a $400 million makeover gave the iconic Macy's store a sleek, new 21st century style.


In this 1939 photo, two London children stand on sandbags to see the Selfridge's Christmas window display, despite the threat of bombing raids during WWII (left). A holiday shopper struggles to keep hold of her gifts after a full day of shopping in 1963 (right).