Adam Teeter, co-founder of VinePair, teamed up with illustrator Jeff Licciardello to reimagine what wine labels would look like if they actually told the truth.
Adam tells BuzzFeed:
We chatted about what really is motivating us when we buy or open a bottle of wine, and what it would look like if our wine labels reflected that. The label is the deciding factor for most consumers our age. So we were just honest.