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iPhone 6 And 6 Plus Preorder Sales Top 4 Million In First 24 Hours

Apple reveals record-breaking preorders.

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The company said that demand for the new phones exceeded its initial suppply. "Many iPhone preorders" will not be delivered until October, the company said. The phone does not go on sale in stores until Friday.

Francis Whittaker is a homepage editor for BuzzFeed News and is based in London.

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Matthew Zeitlin is a business reporter for BuzzFeed News and is based in New York. Zeitlin reports on Wall Street and big banks.

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