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Asos Just Launched Style Match On Their Mobile App And I'm Obsessed With It

Style Match searches through Asos’ inventory to find cool clothes for you – just by uploading a photo. Upload a selfie in real time, screen shot your favorite fashion Instagram, or upload a photo from your camera roll, and watch the similar looks roll in.

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Stop what you're doing and go download the Asos mobile app right now. You see that camera icon in the right hand corner?

That's the Style Match search feature. Tap on that camera, and you can search through Asos' inventory of over 85,000 products to find exactly what you're looking for – just by uploading a picture.
Francine Hendrickson / BuzzFeed

That's the Style Match search feature. Tap on that camera, and you can search through Asos' inventory of over 85,000 products to find exactly what you're looking for – just by uploading a picture.

What kind of photo works with Style Match, you might ask? Literally any photo you want. Here's one of me in a jean jacket I uploaded from my camera roll.

Okay so maybe not any photo, but any clear photo featuring an article of clothing you like is fair game.
Megan Davies-Dent / BuzzFeed

Okay so maybe not any photo, but any clear photo featuring an article of clothing you like is fair game.

And here is an embroidered jean jacket that might be cuter than the one I already own, found by Style Match based on my pic!

Seriously, how does it do this?
Francine Hendrickson / BuzzFeed

Seriously, how does it do this?

IT GETS BETTER. You can also upload photos in real time, in case your coworker is wearing a really cute coat and you're like "wow much need".

Francine Hendrickson / BuzzFeed

The photo I took in real time is on the far left, and the Asos Style Match finds are on the right. I want that blazer, my coworker wants the dress, this app really works, and it's safe to say we are all happy here.

Style Match doesn't just give you one or two similar looks either. It gives you many many options, all inspired by whatever photo you choose. Exhibit A:

Devric Butoh / BuzzFeed / Via Instagram: @nohfun, Francine Hendrickson / BuzzFeed

Maybe time for me to stop stealing the yellow and black hoodie my roomate is wearing on the left and get my own? Who knows.

You can then filter your results by 10 factors, including size, price, gender, and brand.

Francine Hendrickson / BuzzFeed

Will Style Match work for accessories you screen shotted from your fav Instagram inspo? Hell yes it will.

Ashley August / BuzzFeed / Via Instagram: @https://www.instagram.com/augustwillsun/?hl=en, Francine Hendrickson / BuzzFeed

You can also keep track of your fav items by creating an Asos account and hitting that heart button on the Asos app 😎.

I put this app through the real test by trying this pic of my boot. Not only did it somehow know it is a shoe, it actually found me a similar boot. I am done, every other retailer is cancelled except Asos.

Francine Hendrickson / BuzzFeed

Gonna be on this app for the next 3 hours bye.

Alright, but there was one final challenge I had for Style Match...can it help me attain the ultimate fashion goal of matching outfits with my dog?

Photo I uploaded of my pup from her gram (Style Match has a handy cropping feature btw)...drum roll please.......
Francine Hendrickson / BuzzFeed / Via Instagram: @https://www.instagram.com/lilthedoggo/?hl=en

Photo I uploaded of my pup from her gram (Style Match has a handy cropping feature btw)...drum roll please.......

The results are in, Style Match is incredible, please stop reading this post and go download the Asos mobile app right. freaking. now.

Matching hoodie photoshoot this weekend is happening.
Francine Hendrickson / BuzzFeed

Matching hoodie photoshoot this weekend is happening.

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