1. I have a strong cultural background. I have a degree in literature which, even if usually it's not really "appealing" when it's about marketing and brands, surprisingly has been very useful since I started working in advertising. My literary studies represent the sound basis that allows me to understand in depth languages, communication, history and culture. Yes, learning forty-five different interpretations of Dante's Inferno sometimes helps. 2. I have experience in the field. I am a bookworm since before I can remember but this didn't prevent me from being hungry about the fast and everyday changing world that I felt distant or at least peripheral to my academic environment. That's why I chose to integrate my education with professional experiences. I've been first a junior editor in a bilingual fashion magazine, then a digital copywriter in an important Italian publishing house. There I learned how to focus on subjects through observation and research and how to identify the best communication tools crossing different media. 3. I am kind of a web geek. What I love the most about surfing the web is that you don't need to know precisely what you're looking for. If you know how to search, something unexpected will always come up. I'm a proven discoverer: it's been always very natural for me to understand and apply the basics of softwares, platforms, search engines and social networks. Last year I explained to my grandmother how to use Facebook: now she has more friends than me (proves can be provided under request). 4. I am a living database of things. I am curious and interested about everything all the time. An article about Middle East politics, a French old movie, an Instagram profile dedicated to calligraphy, a conversation on the bus: all this can be beautiful, revolutionary, or both at the same time. I learned how to use these things to develop my view, making it inspirational for the creative process. In this picture: Bruno Munari, one of my favourite artists of all time. 5. I definitely am a storyteller As Albus Dumbledore said: "words are our most inexhaustible source of magic". I do believe in the power of words, I believe that there is always a best way to communicate something. I want my job to be about finding that way.