If you've been alive and breathing lately you'll know that the 'Kayla Itsines' phenomenon is sweeping Instagram and, as a result, our lives.
This is Kayla Itsines.
She's smiling at that thing she's holding because as you can see, she's a magical fitness unicorn.
You not knowing the name of that thing she's holding is reason #1 of #7892 that you need her in your life.
However, her brand isn't just your typical 'look at my abs and my dogs and my really bright fruit' kind of accounts.
Ok there is some really bright fruit.
KayKay, as her friends and also me call her, is a fitness revolution.
Her self published fitness and diet guidelines have gone #craycray over the web with hundreds of thousands across the globe purchasing the 12 week intensive program.
But why so popular? We've all seen the classic personal trainer trying to tout 'their way' to the perfect bikini body, slim and slender figure, or straight up ripped god of the seas and beach. So what makes her different?
Turns out she's just a straight up nice person.
Via her Instagram, Twitter and Facebook, Kayla connects to those who follow her. Rather than a barrage of promotional 25% off signs or recipes to raw vegan gluten free boringbites, Kayla seems like an actual person.
She gets it.
like, really gets it.
Ok, so there is some bright food.
Ok, like a lot.
But there are WAY more photos of people using her guides.
Photos that make you feel like maybe being a Victoria's Secret Model isn't THAT out of reach.
With a healthy dose of reality when you consider the above statement for a minute too long.
Did I mention she has puppies?
LOOK AT THE PUPPIES. LOOK AT THEM.
Her posse love her. Like really really really love her.
And she can do badass shit like this.
But most importantly; she is a normal human who admits to drinking normal human things like a latte.
So, if you're not convinced of her magic and spell-binding greatness yet then fine. But be warned, she will rule our planet and minds one day.
Authors Note; Since the writing of this post I have fallen deeper in love with Kayla and will be commencing her guide and also blogging about it.
Another Note Because Everyone Loves Notes; She has no idea about this and most definitely did not pay for it. I am still poor. As always.