Controversial Belvedere Ad Implying Rape Gets Pulled
Last week, Belvedere Vodka posted a controversial new advert on Facebook that skirted the line between outrageous and offensive. Of course, it went viral.
In the ad, a smiling male partygoer is grabbing a surprised and clearly non-consensual woman from behind. The innuendo-rampant copy reads: “Unlike some people, Belvedere always goes down smoothly.” Yikes, Belvedere. Way to alienate 1) your entire female consumer base, and 2) everyone else with human decency.
