IS JAPAN COOL? That's the question ANA has been answering with its incredible project to bring Japanese culture and customs to light.
This year, the project is focusing on Japanese craftsmanship, with a series of interviews with artisans — women and men who dedicate their entire lives to making their traditional crafts and honing their skills — which are, to be honest, mind-blowing.
Japan might be one of the few places in the world where you can immerse yourself in a pulsing high-tech future and then turn a corner and find yourself taking a meditative walk through the ancient past.
And these artisans are a key part of Japan's cultural fabric, faithfully carrying on the traditions of eras bygone. Let's meet three of them: a Japanese armor-maker, a food craftsman, and a swordsmith.