This morning The Times announced that their "Briton of the year" is UKIP party leader Nigel Farage.
He seems to have taken it as a compliment.
Lots of people don't agree with The Times.
Some people managed to see the funny side.
Lots of people made this comparison.
We were all reminded that this isn't the first time an award may have been given to the wrong person.
Nigel Farage supported the annual boxing day hunt yesterday, which made even more people angry.
There having been some serious suggestions of people much more deserving for the title "Briton of the year."
Now that Nigel Farage has this honour, suggestions of other people who have been overlooked came flooding in.
Some suggested that Farage isn't exactly a typical man of our time.
In their defence, Times employees pointed out that the Briton of the year award was not intended as an endorsement of Farage's views, merely a recognition of his impact on news.
But, obviously, that did nothing to stem the tide of Twitter outrage.