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These Pictures Show How Uninterested Britain Was In Black Friday This Year

There were subdued scenes across the country as the bargain-hunting switched from the high street to online.

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The shopping phenomenon known as Black Friday – the day after Thanksgiving, when retailers offer huge discounts in store and online – arrived in Britain from America two years ago.

Its arrival led to British shoppers flooding high streets and supermarkets around the country in a bid to get their hands on the best bargains.

Last year desperate shoppers gathered outside shopping centres during the early hours of the morning, fights broke out in stores, and the emergency services were called over reports of a stampede in an Asda store in London.

This year though, Britain didn't seem quite as fussed.



An Asda in Leeds was hardly recognisable in 2014 as shoppers filled their trollies with electrical goods during the early hours of the morning (left). This year, however, some stores announced that they would not be taking part in Black Friday.


Although many shops across the country opened early for the Black Friday shopping event, last year's chaotic scenes were not repeated. According to some analysts, this is a sign of the shopping phenomenon moving online, the BBC reported.

Paul Green, business development manager at retail systems integrator Tryzens, told the BBC that Black Friday should be got rid of altogether.

"Black Friday makes little sense in the UK," he said. "Without Thanksgiving, the event's focus point, the decision to concentrate so many resources and discounts on a Friday in November seems arbitrary at best and significantly disruptive at worst."


Fiona Rutherford is a reporter for BuzzFeed News and is based in London.

Contact Fiona Rutherford at

Lynzy Billing is the UK assistant picture editor for BuzzFeed and is based in London.'

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