Sensory alarm broadcasts late-night fridge raids on users’ social networks

The Virtual Fridge Lock aims to help users stick to their diets. Its method? Send an alert to their social networks when the fridge is opened late at night.

Ad agency JWT São Paulo created the Virtual Fridge Lock for Meta Real, a client that offers what it calls “an eating reeducation program.” The magnetic device — which is distributed to Meta Real customers when they sign on with the program — attaches to the side of the refrigerator. Then, every time the fridge is opened late at night, the device sends an alert about the raid to the user’s social networks, effectively telling all his or her friends about the transgression. The video explains the premise in more detail.