Ad agency JWT São Paulo created the Virtual Fridge Lock for Meta Real, a client that offers what it calls “an eating reeducation program.” The magnetic device — which is distributed to Meta Real customers when they sign on with the program — attaches to the side of the refrigerator. Then, every time the fridge is opened late at night, the device sends an alert about the raid to the user’s social networks, effectively telling all his or her friends about the transgression. The video explains the premise in more detail.
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- President Trump will sign an executive order on Tuesday stopping the EPA's plan to limit power plants burning coal.
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