That Didn’t Take Long: Gap Goes Back to Original Logo – Fashionista: Fashion Industry News, Designers, Runway Shows, Style Advice

Last week, Gap abruptly changed their logo. Nobody liked it. The switch from the brand’s classic blue box logo to a lowercase Helvetica font with a blue square in the right hand corner inspired much vitriol across the internet, the twitterverse, and in the comments section on Gap’s Facebook page.

 
  Your Reaction?
  REACT WITH GIF
 

    Starting soon, you'll only be able to post a comment on BuzzFeed using a Facebook account or via our app. If you have questions or thoughts, email us here.

    Hot Buzz

    Here’s Why The Housing Crisis Will Be A Key Election Battle

    election2017

    This Is What Happened To Gay People In The Military Before The Ban Was Lifted

    Now Buzzing