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    22 Brilliant Concepts For Logos

    Most of these logos have some kind of hidden image or double meaning, but all of them are attractive and subtle. These are just a few of my favorites - lots more great logo collections linked below.

    • 1. CityDirect

    • 2. FedEx

      The arrow between the E and the X is gorgeous.

    • 3. Timewatch

    • 4. Goodwill

      Look at the smiling child in the g.

    • 5. Sun Microsystems

      I never realized before that that diamond shape on the left spells "sun" over and over.

    • 6. BirdLove

      Two birds make a heart.

    • 7. Northwest Airlines

      The circle has a W that is also an N that is also a compass pointing to the northwest.

    • 8. Killed Productions

    • 9. Ed's Electric

    • 10. Uptown

    • 11. Piano Forest

    • 12. Toblerone

      There's a bear in the mountain!

    • 13. Playground

    • 14. American Architects

    • 15. Metromobile

    • 16. Country Living Dentistry

    • 17. Elle Hive

      A tractor-design company whose logo is also a tractor.

    • 18. Food Writers Association

      A spoon in a fountain pen.

    • 19. Pencil

    • 20. Night Golf

    • 21. Elettro Domestici

      An Italian home appliance company.

    • 22. Spartan Golf Clubs

      A Spartan helmet and a golf swing all in one.