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Test your recall and recognition of popular brands in your favorite movies!

How Well Do You Remember Product Placement In Popular Movies?

Wayne's satirical and blatant mention of Pepsi as well as Pizza Hut, Doritos, Reebok, and Nuprin actually increased sales for the brand.

What brand of soda did Wayne promote in the 1992 comedy _Wayne's World_?

Budweiser's subtle appearance in Star Trek along with an advertising campaign touting "great times are waiting in the 23rd century" helped to position the brand as the "beer of the future."

Budweiser subtly appears in several scenes in which movie?

Minnie explains the many uses of Crisco as she teaches Miss Celia how to cook fried chicken - “Gum in your hair? Squeaky door hinge? Crisco.”
The iconic American brand was also mentioned several times in the novel. The seamless integration of the brand helped to give a real world feel to the film and novel.

What brand of cooking ingredient is featured visually and discussed verbally in the 2011 drama _The Help_?

Mercedes Benz showcased a number of their cars and SUVs throughout the entirety of Jurassic World. They even unveiled a specially designed SUV in Jurassic World. However, many critics argue the film was overly saturated with the brand, rendering the placement counterproductive.

What car manufacturer was featured in _Jurassic World_?

In the film, the all-powerful fashion mogul Miranda Priestly requires her daily Starbucks coffee. This placement helps to establish the brand as premium and high quality.

A main character in which movie is featured drinking Starbucks coffee?

Under Armour is apparent for nearly six minutes through the film. Through a number of intense football scenes, the brand becomes representative of determination and victory.

The football players in the 2009 sports drama _The Blind Side_ wear which brand of athletic-wear?

Google allowed Vince Vaughn to center the film around the company's internship program and shoot it at their headquarters. In exchange, Google had creative control over the brand to ensure it maintained a positive portrayal.

At which company did _The Internship_ take place, utilizing all three forms of product placement?

Crazy, Stupid Love's use of New Balance branded running shoes is an example of an unfavorable product placement. Gosling warns Carrell that he has "no business wearing New Balance running shoes" unless he is Steve Jobs, the CEO of Apple. It associates the brand with poor fashion choice. However, it still brings attention to the brand.

New Balance running shoes are mentioned and worn by characters in which movie?

The dialogue between hired gunmen Vincent Vega and Jules Winnfield became a famous scene in Pulp Fiction that highlighted McDonald's international presence and cultural adaptations. John Travolta (Vega) also referenced the conversation in _From Paris with Love_ saying “Every man has got his vices. And in my case the locals call my vice “A Royal with Cheese.”

A McDonald's quarter pounder, or Royale with Cheese, is discussed in which movie?

Although most of the brands in the Harry Potter series are fictional, there are a few product placements in the films. A Gap store is visible when Harry, Ron, and Hermione apparate in London's Piccadilly Circus. Not only does it bring awareness to the brand, but it helps in adding a sense of reality to the film.

A Gap store is in the background scenery of which movie?

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How Well Do You Remember Product Placement In Popular Movies?

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