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How Well Do You Remember Product Placement In Popular Movies?

Test your recall and recognition of popular brands in your favorite movies!

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  1. What brand of soda did Wayne promote in the 1992 comedy Wayne's World?

    NBC Films
    Correct
    Incorrect
    Via en.wikipedia.org
    Correct
    Incorrect
    Via en.wikipedia.org
    Correct
    Incorrect
    Via vectorlogos.org
    Correct
    Incorrect
    Via naldzgraphics.net
    Correct!
    Wrong!

    Wayne's satirical and blatant mention of Pepsi as well as Pizza Hut, Doritos, Reebok, and Nuprin actually increased sales for the brand.

    NBC Films
  2. Budweiser subtly appears in several scenes in which movie?

    Correct
    Incorrect
    Eon Productions
    Skyfall (2012)
    Eon Productions
    Correct
    Incorrect
    Bad Robot Productions / Skydance Productions
    Star Trek Into the Darkness (2013)
    Bad Robot Productions / Skydance Productions
    Correct
    Incorrect
    The Montecito Picture Company
    No Strings Attached (2011)
    The Montecito Picture Company
    Correct
    Incorrect
    Relativity Media
    Fast & Furious 6 (2013)
    Relativity Media
    Correct!
    Wrong!

    Budweiser's subtle appearance in Star Trek along with an advertising campaign touting "great times are waiting in the 23rd century" helped to position the brand as the "beer of the future."

    Bad Robot Productions / Skydance Productions
  3. What brand of cooking ingredient is featured visually and discussed verbally in the 2011 drama The Help?

    Touchstone Pictures / DreamWorks Pictures
    Correct
    Incorrect
    Correct
    Incorrect
    Correct
    Incorrect
    Correct
    Incorrect
    Correct!
    Wrong!

    Minnie explains the many uses of Crisco as she teaches Miss Celia how to cook fried chicken - “Gum in your hair? Squeaky door hinge? Crisco.” The iconic American brand was also mentioned several times in the novel. The seamless integration of the brand helped to give a real world feel to the film and novel.

  4. What car manufacturer was featured in Jurassic World?

    Correct
    Incorrect
    Correct
    Incorrect
    Correct
    Incorrect
    Correct
    Incorrect
    Correct!
    Wrong!

    Mercedes Benz showcased a number of their cars and SUVs throughout the entirety of Jurassic World. They even unveiled a specially designed SUV in Jurassic World. However, many critics argue the film was overly saturated with the brand, rendering the placement counterproductive.

  5. A main character in which movie is featured drinking Starbucks coffee?

    Correct
    Incorrect
    Guy Walks Into a Bar Productions
    Elf (2003)
    Guy Walks Into a Bar Productions
    Correct
    Incorrect
    Fox 2000 Pictures
    The Devil Wears Prada (2006)
    Fox 2000 Pictures
    Correct
    Incorrect
    20th Century Fox
    There's Something About Mary (1998)
    20th Century Fox
    Correct
    Incorrect
    Paramount Pictures
    Mean Girls (2004)
    Paramount Pictures
    Correct!
    Wrong!

    In the film, the all-powerful fashion mogul Miranda Priestly requires her daily Starbucks coffee. This placement helps to establish the brand as premium and high quality.

  6. The football players in the 2009 sports drama The Blind Side wear which brand of athletic-wear?

    Alcon Entertainment
    Correct
    Incorrect
    Correct
    Incorrect
    Correct
    Incorrect
    Correct
    Incorrect
    Correct!
    Wrong!

    Under Armour is apparent for nearly six minutes through the film. Through a number of intense football scenes, the brand becomes representative of determination and victory.

  7. At which company did The Internship take place, utilizing all three forms of product placement?

    Regency Enterprises
    Correct
    Incorrect
    Correct
    Incorrect
    Correct
    Incorrect
    Correct
    Incorrect
    Correct!
    Wrong!

    Google allowed Vince Vaughn to center the film around the company's internship program and shoot it at their headquarters. In exchange, Google had creative control over the brand to ensure it maintained a positive portrayal.

  8. New Balance running shoes are mentioned and worn by characters in which movie?

    Correct
    Incorrect
    Carousel Productions
    Crazy, Stupid Love (2011)
    Carousel Productions
    Correct
    Incorrect
    Davis Entertainment
    I, Robot (2004)
    Davis Entertainment
    Correct
    Incorrect
    Marvel Entertainment
    The Amazing Spider-Man (2012)
    Marvel Entertainment
    Correct
    Incorrect
    Paramount Pictures
    Forrest Gump (1994)
    Paramount Pictures
    Correct!
    Wrong!

    Crazy, Stupid Love's use of New Balance branded running shoes is an example of an unfavorable product placement. Gosling warns Carrell that he has "no business wearing New Balance running shoes" unless he is Steve Jobs, the CEO of Apple. It associates the brand with poor fashion choice. However, it still brings attention to the brand.

  9. A McDonald's quarter pounder, or Royale with Cheese, is discussed in which movie?

    Correct
    Incorrect
    DW Studios / The Montecito Picture Company
    Up in the Air (2011)
    DW Studios / The Montecito Picture Company
    Correct
    Incorrect
    A Band Apart / Jersey Films
    Pulp Fiction (1994)
    A Band Apart / Jersey Films
    Correct
    Incorrect
    Apatow Productions
    Talladega Nights: The Ballad of Ricky Bobby (2006)
    Apatow Productions
    Correct
    Incorrect
    Brillstein-Grey Entertainment
    Happy Gilmore (1996)
    Brillstein-Grey Entertainment
    Correct!
    Wrong!

    The dialogue between hired gunmen Vincent Vega and Jules Winnfield became a famous scene in Pulp Fiction that highlighted McDonald's international presence and cultural adaptations. John Travolta (Vega) also referenced the conversation in From Paris with Love saying “Every man has got his vices. And in my case the locals call my vice “A Royal with Cheese.”

  10. A Gap store is in the background scenery of which movie?

    Correct
    Incorrect
    Harry Potter and the Deathly Hallows: Part 1 (2010)
    Correct
    Incorrect
    Entourage (2015)
    Correct
    Incorrect
    Transformers: Age of Extinction (2014)
    Correct
    Incorrect
    Bridesmaids (2011)
    Correct!
    Wrong!

    Although most of the brands in the Harry Potter series are fictional, there are a few product placements in the films. A Gap store is visible when Harry, Ron, and Hermione apparate in London's Piccadilly Circus. Not only does it bring awareness to the brand, but it helps in adding a sense of reality to the film.

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