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This Toy Company Is Promoting Gender Equality By Making Girl Superheroes

Take that, sexism!

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The company blog calls out the film industry's lack of cultural and gender diversity, saying that "girls deserve to see themselves onscreen as well as calling the shots behind the scenes."

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Only 12% of protagonists in major Hollywood films are female, and of the top 500 films of all time, ranked by box office success, only 1% star women of color.

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Watch Ruby Rails and GoldieBlox kick some major bootay in the full "Girls Action Figure" video!

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