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This Toy Company Is Promoting Gender Equality By Making Girl Superheroes

Take that, sexism!

The toy company GoldieBlox, Inc. just launched a new badass doll and her name is Rails, Ruby Rails!

The company was found in 2012 to encourage little girls to pursue careers in STEM.
goldieblox.com / Via youtube.com

The company was found in 2012 to encourage little girls to pursue careers in STEM.

In a promo video, Rails and her partner GoldieBlox prove that women can save the world just like men, as they reenact Hollywood's most famous male-led action movies.

GoldieBlox was the company's first doll.
adweek.com / Via goldieblox.com

GoldieBlox was the company's first doll.

The company blog calls out the film industry's lack of cultural and gender diversity, saying that "girls deserve to see themselves onscreen as well as calling the shots behind the scenes."

youtube.com

Only 12% of protagonists in major Hollywood films are female, and of the top 500 films of all time, ranked by box office success, only 1% star women of color.

Rails and Goldie take on Star Trek...

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E.T...

And Indiana Jones.

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The duo also reimagines James Bond, Gladiator, Rocky and other hit films.

Fans can get both Ruby Rails and GoldieBlox, along with some other really cool toys, here.

The superhero versions of the dolls are not on the site for purchase, but dolls are available as other action figures.
youtube.com

The superhero versions of the dolls are not on the site for purchase, but dolls are available as other action figures.

Watch Ruby Rails and GoldieBlox kick some major bootay in the full "Girls Action Figure" video!

View this video on YouTube

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