People Are Pissed At This Magazine For Using A White Model In An Editorial About Afro Hair

Update: Allure responded that “Using beauty and hair as a form of self-expression is a mirror of what’s happening in our country today.”

1. The current issue of Allure magazine features the stunning Salma Hayek on its cover.

Augusta Falletta/BuzzFeed

2. Inside of the special issue, called “Amazing Hair,” readers find pages of hairstyle tutorials — including one for Afro hair…

Augusta Falletta/BuzzFeed

3. Featuring a white woman…

Augusta Falletta/BuzzFeed

4. Who ordinarily looks like this.

5. The editorial, titled “You (Yes, You) Can Have An Afro*”, stars actress Marissa Neitling from the TNT TV show The Last Ship. It offers a step-by-step for how to get what Allure calls a “Loose Afro.”

Augusta Falletta/BuzzFeed

6. The “Loose Afro” is a part of the magazine’s “Retro Modern” ’70s-inspired styles, which seem to feature only white women.

Augusta Falletta/BuzzFeed
Augusta Falletta/BuzzFeed

8. Not only did the magazine choose to not use a black model with straight hair, it failed to reference the very sacred and political context of the natural style, worn during the American Civil Rights era as a symbol of black pride and protest for equality.

9. The reaction: PISSED!

.@Allure_magazine, why would you ever in your life think this was okay?

— Olivia A. Cole (@RantingOwl)

Someone should have warned you, @Allure_magazine Black Twitter comin'. Stop the foolishness.

— Brittany Packnett (@MsPackyetti)

Peak caucasity in allure magazine y'all

— BLACK (@isthecolor)

Everybody want their hair styled...but don't nobody wanna be profiled @Allure_magazine

— Erika Totten (@2LiveUnchained)

“Everybody wanna be black but nobody wants to be black ! #allure #Afro #naturalHair #mediaTakeout”

“Shout out to @Allure for their tutorial on #CulturalAppropriation (i.e. teaching white girls how they too can make their hair into an afro). Here’s to the authentic Afro 🏾🏾 To quote the incomparable @amandlastenberg, ‘Don’t Cash Crop on My Cornrows’ #TeamNatural #Afro #RockRoughAndStuff #NappturallyBeautiful #Beautiful #Natural. #Wellesley #AmandlaStenberg #Allure #AllureMagazine”

“This is a perfect example of when a staff has no Diversity on their team to tell them to rethink their delivery.
#afrochicas #allure #realtalk #blackhaircare #curls #rizos #america #magazine #wewantwhatwecanthave #race #alluremagazine @allure”


We are #people, not #costumes.
Not #fashion statements.
Not #trends.
Not #jokes.
Not #pets.
I thought #Afros were #dirty NSFW #ugly smelled bad #controversial #inappropriate a #distraction #attentionseeking TOO BLACK.
Man, I’m so sick of this mess- I promise.
Either #love us [not what we create] or you leave us alone P.S. THAT’S A #TWISTOUT, GIRL. #BLACKGIRLMAGIC”

“I knew this would happen but I’m surprised at how fast it happened. We are really the trendsetters. They admire us but we never get credit. #afro #kinkycurly #naturalhair #naturalbeaty #kinky #allure”

18. Allure tells BuzzFeed Life that the Afro has a rich cultural history.

“The Afro has a rich cultural and aesthetic history. In this story, we show women using different hairstyles as an individual expressions [sic] of style. Using beauty and hair as a form of self-expression is a mirror of what’s happening in our country today. The creativity is limitless—and pretty wonderful.”

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