The current issue of Allure magazine features the stunning Salma Hayek on its cover.
Inside of the special issue, called "Amazing Hair," readers find pages of hairstyle tutorials — including one for Afro hair...
Featuring a white woman...
Who ordinarily looks like this.
The editorial, titled "You (Yes, You) Can Have An Afro*", stars actress Marissa Neitling from the TNT TV show The Last Ship. It offers a step-by-step for how to get what Allure calls a "Loose Afro."
The "Loose Afro" is a part of the magazine's "Retro Modern" '70s-inspired styles, which seem to feature only white women.
Not only did the magazine choose to not use a black model with straight hair, it failed to reference the very sacred and political context of the natural style, worn during the American Civil Rights era as a symbol of black pride and protest for equality.
The reaction: PISSED!
.@Allure_magazine, why would you ever in your life think this was okay?
Someone should have warned you, @Allure_magazine Black Twitter comin'. Stop the foolishness. http://t.co/t5mQ5HVR9F
Peak caucasity in allure magazine y'all
Everybody want their hair styled...but don't nobody wanna be profiled @Allure_magazine
Allure tells BuzzFeed Life that the Afro has a rich cultural history.
"The Afro has a rich cultural and aesthetic history. In this story, we show women using different hairstyles as an individual expressions [sic] of style. Using beauty and hair as a form of self-expression is a mirror of what's happening in our country today. The creativity is limitless—and pretty wonderful."