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This Modeling Agency Is Challenging The Industry's Race And Body Image Issues

Calling all shades and sizes.

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But Lorde Inc., a newly launched modeling agency, is looking to change all of that.

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The founder, Nafisa Kaptownwala, tells BuzzFeed Life she started Lorde after noticing that many of her peers who had careers in fashion weren't working with models of color.

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"We just wanted to create a safe space for other people of color to embrace and celebrate our own beauty," she says.

The models look less like your typical Vogue centerfold and more like a cool-ass posse you'd want to be friends with.

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Would you not geek if she asked you to hang out?

Kaptownwala tells us that the model selection was "entirely intentional" and that Lorde aims to challenge conventional beauty standards.

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Some of the models have already landed really awesome campaigns!

In its official Instagram bio, the agency specifically targeting models of color describes itself as a "street casting" agency.

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There are no casting rules surrounding weight or height. All aspiring models have to do is submit a photo with their name, age, and location.

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Lorde is based in the UK, and the agency scouts in London, Toronto, and New York City.

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