CoverGirl Just Proved That You Don't Have To Test On Animals To Make Good Makeup
"Covergirl's certification demonstrates to the world that it is possible to be a global, accessible and innovative brand without inflicting suffering on animals."
We're usually not here for Mondays, but today Covergirl announced that its products are officially cruelty-free so our mood is something like this little guy's:
This is a HUGE deal because it means that no Covergirl products or ingredients are tested on animals, making it the biggest makeup brand to take this step! Cruelty Free International certified the company with a Leaping Bunny seal, the internationally recognized gold standard (or blue check mark, if you will) for cruelty free designation.
"Covergirl is the biggest makeup brand to ever achieve the Leaping Bunny certification and we're delighted to welcome them to the Leaping Bunny family," said Michelle Thew, CEO of Cruelty Free International, to As/Is, BuzzFeed's women's lifestyle platform, in an exclusive statement. "Covergirl's certification demonstrates to the world that it is possible to be a global, accessible and innovative brand without inflicting suffering on animals."
Ukonwa Ojo, Chief Marketing Officer of Coty Consumer Beauty, told As/Is "We’re leading by example and demonstrating that it IS possible to offer cruelty-free cosmetics at an affordable price – if a global beauty giant like Covergirl can eliminate animal testing from their products and supply chain, there is hope for a cruelty-free future in beauty."
Ojo was promoted earlier this year from Covergirl Senior Vice President to Chief Marketing Officer of Coty’s U.S. consumer beauty division. (Coty is the beauty company that manufactures and distributes beauty brands like Covergirl, Sally Hansen and Clairol.) She was charged with relaunching the brand, and under her leadership Covergirl has changed its tagline to be more empowering, and signed more inclusive faces of the brand, like Insecure star Issa Rae, Afrolatina fitness expert Massy Arias, and 70-year-old model Maye Musk.