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    24 Black-Owned Beauty Brands You Won't Be Able To Stop Shopping

    Keep it cute...literally.

    Hey guys! I'm Essence, the beauty editor for As/Is. Among my many passions, which include googling Oprah speeches and trying new potato chip flavors, is supporting black-owned businesses—especially black-owned BEAUTY businesses!

    People often ask me about good black-owned beauty companies to shop, so I put together a solid list. For the ones I've actually tried, I included a quote in the caption with my personal favorite product from the brand.

    1. Makeup for Melanin Girls is the brand every black beauty lover wish had existed when they were younger.

    2. MDM Flow is a lipstick brand that actually stays on all day. The formula is also super bendable, so it gets into every crevice of your lips.

    3. Mented is a cosmetics brand that makes a range of nude lip and nail shades specifically for women of color.

    4. Danessa Myricks is the super-cool, intense pigment makeup brand you didn't know you needed.

    5. Luv Scrub makes these mesh body exfoliators that you'll kick your beloved washcloths to the curb for.

    6. Here's a before and after using Andre Walker Hair products for a BuzzFeed makeover. Andre also does Oprah's hair, so yea.

    7. Gold Label Cosmetics is the gorgeous lip care brand with lux packaging to cater to your innermost bougie.

    8. Bevel is an innovative men's grooming brand, but their razor bump-free technology has made them a fave among everyone!

    9. Butters, fragrance, body oil, hair care... Pooka Pure & Simple basically has it all!

    10. The As/Is beauty team was put onto Le Beurre Shop last year at an expo, and we'll never forget the softness those butters bestowed on our hands.

    11. Fenty Beauty By Rihanna completely changed the game with its wide range of makeup that works on EVERY skin tone.

    12. Pat McGrath Labs is by your favorite makeup artist's favorite makeup artist, and it exceeds anything you could've imagined.

    13. Scotch Porter has everything for men's grooming: beard, shave, and skin care.

    14. Taliah Waajid is a super popular natural hair care brand with a range of products that natural hair vloggers swear by.

    15. Inspired by Ayurveda, Afroveda is a line of natural hair products that prioritizes hair health above all else.

    16. Beauty Bakerie has a range of makeup, from lipstick to eye shadow and concealer, and the staying power is like no other.

    17. Ginger & Liz is vegan friendly and toxin-free, and has literally EVERY nail lacquer shade you can think of...and then some.

    18. Kurlee Belle is a moisturizing hair care brand that makes your hair look and smell good!

    19. Marie Hunter is a budding skin care and makeup brand with a matte lipstick formula that pays off in pigment without making your lips feel dry.

    20. The Doux is a hair care brand developed by an actual hairstylist for curly and straight textures. The '90s packaging is a fun little bonus.

    21. Juvia's Place's pigment is unmatched. PERIOD!!! #noprimerneeded

    22. Skin, body, hair, and baby brand SDOT Beauty delivers a full pampering experience with natural fragrance and results that leave your skin and hair clean and soft.

    23. Coloured Raine is the go-to makeup brand when you're in a wig-snatching mood. Get into this eye and highlight!

    24. Oyin Handmade is made with "food-grade, natural, and organic ingredients" so the hair and body products are safe for you and your kid.