We've all heard of the miracles apple cider vinegar can perform on our hair, and according to natural hair bloggers, coconut oil is the answer to everything wrong in life.
But, like, is any of this stuff even true?
BuzzFeed Life spoke with Gwen Jimmere, CEO and founder of Naturalicious, to get the real on these common black haircare myths (or truths).
Jimmere is also the first African-American woman to hold a patent for a natural hair product. Translation: SHE'S ON HER ISH!