And in the "Famous" lyrics, there's this line: "I feel like me and Taylor might still have sex. Why? I made that bitch famous."
Some people, though, think this lyric might also be a bigger reference to how he helped to shape Taylor's career in a more influential way.
Kanye, as well as Kim, has stated that Taylor Swift was fully aware that this lyric would be in the song. Though Swift claims she's asked the couple to "leave her alone."
Then there's the naked figure of Anna Wintour, who came under fire for calling Kanye West's fashion show "migrant chic" earlier this year. She later apologized for the comment.
Though, shortly after the comment was made, Kanye tweeted his thanks to Wintour:
As for Donald Trump's ties to Kanye — in 2015, Kanye announced he'd be running for president in 2020, and Trump commented that he looks forward to running against Kanye.
Earlier this year, Kanye tweeted the below about Bill Cosby, which may be why he's featured in the video...
As for Rihanna and Chris Brown — they dated and had a very public separation after he physically assaulted her. They've also both independently worked with Kanye. Rihanna sings on "Famous" and "FourFiveSeconds," while Brown was featured on Kanye's "Waves," and Kanye was featured on Brown's "Down."
Either way, fans are not happy about the inclusion of Rihanna and Brown lying next to each other in bed.
In his interview with Vanity Fair, Kanye revealed that the video took three months to film, and he worked with multiple collaborators until they got it to his liking.
And it's not clear who in the video is actually posing and real, and who is a body double or figurine.
Kanye claims that when he's shown the video to his celebrity friends, they've said they want to be in the bed too.
And so far, no one has sued him...but he seems down for it.
As for theories as to what this video is all about, please put them in the comments, because I have no idea.