Lingerie brand Aerie recently made headlines when it announced it would no longer be retouching its models with Photoshop.
But now the company is taking their campaign one step further by allowing online shoppers to see bras on models with varying cup sizes.
The idea is simple: Shoppers will have a better understanding of how bras in their size will fit if they see them modeled by women with similar breast sizes.
Of course, the system isn't perfect. There is only one model per bra cup, which means the same woman represents the entire range of each cup size.
Any girl who's ever bought the wrong band size knows there is a huge difference between a 32C and a 40C. The models also don't account for varying body types.