This is a personal, non-sponsored post by a member of BuzzFeed's ad content team.
8 "BuzzFeedy" Tactics For Grabbing Your Reader's Attention
It's not only the cat GIFs. OK, it's mostly the cat GIFs.
Write the way you'd talk to a friend or acquaintance. . .
. . . but don't force it.
Split your information up into digestible pieces.
Get. To. The. Point.
Test and learn.
If you find something that works. Keep doing it until it stops working.
GIFs. Seriously. GIFs.
Don't be the last one holding on to a meme.