One of the accounts tweeting during Thursday night's "The Sound of Music Live!" was @DiGiornoPizza, the verified account for the frozen pizza brand.
CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive
DiGiorno Pizza
@DiGiornoPizza
CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive
The tweets started right on time with the East Coast broadcast, with no preamble.
#TheSoundOfMusicLive Can't believe pizza isn't one of her favorite things smh
DiGiorno Pizza
@DiGiornoPizza
#TheSoundOfMusicLive Can't believe pizza isn't one of her favorite things smh
Whoever was behind them had a knowledge of the musical's score.
DOUGH a crust an unbaked crust RAY, a guy that likes pizza ME a pizza liked by a guy named ray FAH no idea what fah is SO so LA a city T tee
DiGiorno Pizza
@DiGiornoPizza
DOUGH a crust an unbaked crust
RAY, a guy that likes pizza
ME a pizza liked by a guy named ray
FAH no idea what fah is
SO so
LA a city
T tee
And a taste for writing punny pizza-related tweets during the show's action.
SPIN ME LIKE A PIZZA CRUST IN THE AIR CAPTAIN #TheSoundOfMusicLive
DiGiorno Pizza
@DiGiornoPizza
SPIN ME LIKE A PIZZA CRUST IN THE AIR CAPTAIN #TheSoundOfMusicLive
YOU ARE 16, GOING ON 17 AND I'M ASSUMING YOU'D LIKE PIZZA FOR YOUR BIRTHDAY DINNERRRRRRR #BuyDiGiorno #TheSoundOfMusicLive
DiGiorno Pizza
@DiGiornoPizza
YOU ARE 16, GOING ON 17 AND I'M ASSUMING YOU'D LIKE PIZZA FOR YOUR BIRTHDAY DINNERRRRRRR #BuyDiGiorno #TheSoundOfMusicLive
NOTHING COMES FROM NOTHING, NOTHING EVER COULD, I MUST HAVE BAKED SOMETHING GOOD (A DiGiorno Pizza) #TheSoundOfMusicLive
DiGiorno Pizza
@DiGiornoPizza
NOTHING COMES FROM NOTHING, NOTHING EVER COULD, I MUST HAVE BAKED SOMETHING GOOD (A DiGiorno Pizza) #TheSoundOfMusicLive
Fans were amused by the brand's involvement.
@DiGiornoPizza best tweets of the night. #TheSoundOfMusicLive
Greg Haueter
@GregHaueter
@DiGiornoPizza best tweets of the night. #TheSoundOfMusicLive
@DiGiornoPizza Very clever #SOML tweets, way to jump on the pizza wagon! :)
Tara Settembre
@tarametblog
@DiGiornoPizza Very clever #SOML tweets, way to jump on the pizza wagon! :)
Wait seriously you guys go read all @DiGiornoPizza's tweets from #SoundOfMusicLive they killed it.
lara cohen
@Larakate
Wait seriously you guys go read all @DiGiornoPizza's tweets from #SoundOfMusicLive they killed it.
And the tweeting generated cross-country success for DiGiorno.
DiGiorno Pizza, @digiornopizza is now trending in #Brooklyn http://t.co/ryFeYxj6fk
Trendsmap Brooklyn
@TrendsBrooklyn
DiGiorno Pizza, @digiornopizza is now trending in #Brooklyn http://t.co/ryFeYxj6fk
DiGiorno Pizza, @digiornopizza is now trending in #Austin http://t.co/LpsjbbBx2y
Trendsmap Austin
@TrendsAustin
DiGiorno Pizza, @digiornopizza is now trending in #Austin http://t.co/LpsjbbBx2y
When reached on Twitter by BuzzFeed, the person behind @DiGiornoPizza preferred to remain anonymous.
"I will say this was an unplanned event. That the brand trusts me and my agency with the account. And that trust is what makes moments like this possible," the @DiGiornoPizza tweeter said. Though the tweeter is anonymous for now, the brand's Twitter account is managed by the Resource digital marketing agency.