DiGiorno Pizza Live-Tweeted NBC's "The Sound Of Music" In "Unplanned Event" And It Was Amazing

The brand joined hordes of musical theater fans in reacting to the telecast starring Carrie Underwood. "You are 16, going on 17, and I assume you'd like pizza for your birthday dinner."

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One of the accounts tweeting during Thursday night's "The Sound of Music Live!" was @DiGiornoPizza, the verified account for the frozen pizza brand.

CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive

DiGiorno Pizza

@DiGiornoPizza

CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive

/ Via

The tweets started right on time with the East Coast broadcast, with no preamble.

#TheSoundOfMusicLive Can't believe pizza isn't one of her favorite things smh

DiGiorno Pizza

@DiGiornoPizza

#TheSoundOfMusicLive Can't believe pizza isn't one of her favorite things smh

/ Via

Whoever was behind them had a knowledge of the musical's score.

DOUGH a crust an unbaked crust RAY, a guy that likes pizza ME a pizza liked by a guy named ray FAH no idea what fah is SO so LA a city T tee

DiGiorno Pizza

@DiGiornoPizza

DOUGH a crust an unbaked crust

RAY, a guy that likes pizza

ME a pizza liked by a guy named ray

FAH no idea what fah is

SO so

LA a city

T tee

/ Via

And a taste for writing punny pizza-related tweets during the show's action.

SPIN ME LIKE A PIZZA CRUST IN THE AIR CAPTAIN #TheSoundOfMusicLive

DiGiorno Pizza

@DiGiornoPizza

SPIN ME LIKE A PIZZA CRUST IN THE AIR CAPTAIN #TheSoundOfMusicLive

/ Via

YOU ARE 16, GOING ON 17 AND I'M ASSUMING YOU'D LIKE PIZZA FOR YOUR BIRTHDAY DINNERRRRRRR #BuyDiGiorno #TheSoundOfMusicLive

DiGiorno Pizza

@DiGiornoPizza

YOU ARE 16, GOING ON 17 AND I'M ASSUMING YOU'D LIKE PIZZA FOR YOUR BIRTHDAY DINNERRRRRRR #BuyDiGiorno #TheSoundOfMusicLive

/ Via

NOTHING COMES FROM NOTHING, NOTHING EVER COULD, I MUST HAVE BAKED SOMETHING GOOD (A DiGiorno Pizza) #TheSoundOfMusicLive

DiGiorno Pizza

@DiGiornoPizza

NOTHING COMES FROM NOTHING, NOTHING EVER COULD, I MUST HAVE BAKED SOMETHING GOOD (A DiGiorno Pizza) #TheSoundOfMusicLive

/ Via

Fans were amused by the brand's involvement.

@DiGiornoPizza best tweets of the night. #TheSoundOfMusicLive

Greg Haueter

@GregHaueter

@DiGiornoPizza best tweets of the night. #TheSoundOfMusicLive

/ Via

@DiGiornoPizza Very clever #SOML tweets, way to jump on the pizza wagon! :)

Tara Settembre

@tarametblog

@DiGiornoPizza Very clever #SOML tweets, way to jump on the pizza wagon! :)

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Wait seriously you guys go read all @DiGiornoPizza's tweets from #SoundOfMusicLive they killed it.

lara cohen

@Larakate

Wait seriously you guys go read all @DiGiornoPizza's tweets from #SoundOfMusicLive they killed it.

/ Via

And the tweeting generated cross-country success for DiGiorno.

DiGiorno Pizza, @digiornopizza is now trending in #Brooklyn http://t.co/ryFeYxj6fk

Trendsmap Brooklyn

@TrendsBrooklyn

DiGiorno Pizza, @digiornopizza is now trending in #Brooklyn http://t.co/ryFeYxj6fk

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DiGiorno Pizza, @digiornopizza is now trending in #Austin http://t.co/LpsjbbBx2y

Trendsmap Austin

@TrendsAustin

DiGiorno Pizza, @digiornopizza is now trending in #Austin http://t.co/LpsjbbBx2y

/ Via

When reached on Twitter by BuzzFeed, the person behind @DiGiornoPizza preferred to remain anonymous.

"I will say this was an unplanned event. That the brand trusts me and my agency with the account. And that trust is what makes moments like this possible," the @DiGiornoPizza tweeter said. Though the tweeter is anonymous for now, the brand's Twitter account is managed by the Resource digital marketing agency.

Good job, DiGiorno!