back to top

Effective Digital Advertising For Weight Loss Center

A weight loss center is a treasured resource for people who struggle with weight issues. It is especially valuable for people who have tried multiple strategies but have been unsuccessful in achieving their health and wellness goals.

Posted on

Unfortunately, good and noble intentions don’t bring clients through the door. You need a comprehensive marketing and promotion strategy and in this digital age; PPC and SEO stand out as the most effective. These are tried, tested and proven strategies to bring in clients and ensure that your center thrives for the long term. As you will soon discover, these two take care of both your short-term and long-term advertising goals.


PPC is an effective and proven paid advertising method which if done correctly can have a great short-term and long-term impact. There are various moving parts in a successful PPC campaign including;


Click-through is only valuable if you can reach your target group directly which is why geo-targeting is such an effective PPC promotional tool. The idea is to first come up with the general area that your center covers and then create ads that target those specific areas. An advertisement that includes effective keywords and the city name, for example, increases the chances that the click-through is coming from your targeted audience. Geo-targeting also ensures that you allocate the relevant budget and resources per city or area based on interest and results.

Ad Extensions

An effective ad tells the audience what to do. An ad extension may include a call-to-action such as visiting the location or signing up to your newsletter to get more information. These can also be used to optimize the overall campaign and evaluate the results you are getting so far.

Ad Structure

A properly structured ad has two main advantages. First, it utilizes advertising space effectively increasing visibility and click-through. It also puts your advertisements well ahead of the competition. Ad extension including call extensions, location extensions and callout extension all help to achieve the end goal. The ad extension of course has to be useful and provide relevant information for it to work effectively.

Uber-Relevant Keywords

The more information you offer your prospects the better the chance that they will heed your call to action whether it is to sign up for a seminar or to contact your offices to make an appointment. Highly-targeted keywords focus on specific surgeries or procedures that people are searching for and which are offered at your weight loss center.

Organic Search Engine Optimization

PPC is a great way to get visitors and increase traffic to your website in the initial period. SEO is a longer-term strategy that ensures you remain visible and sustain and grow your traffic.

People search for businesses and services within their vicinity so local business listings are invaluable to increase your visibility within the area you serve. Consistent and correct listings increase your visibility and drives traffic to your website. A successful SEO campaign would ensure that your keywords put you on Google's first page and on Google local maps listings.

A well though out advertising campaign is essential to running a successful weight loss center. You might of course need professional digital advertising services preferably from a company that has experience specific to the weight loss center industry. Working with professionals frees up more time for you to focus on your core business responsibilities while leaving your advertising to experts who can guarantee results.

This post was created by a member of BuzzFeed Community, where anyone can post awesome lists and creations. Learn more or post your buzz!