Musher's Secret is also a great option to soften dry, cracked paws and noses, as well as to protect their paws from hot pavement in the summer.
Promising review (for wax): "I have used this product on the last three dogs I’ve had. Living in the Northeast, I deal with snow, salt, ice, and blistering pavement in the summers, and this product is an absolute miracle. I purchased three more containers today for my dog to give out as Christmas presents to her friends. It is that good. In the winter, I put it on her paws two to three times a week and she can withstand the bitter cold and salty walks. In the summer when the temperature is 80 and above, I put it on her paws and she can walk on asphalt without issue. FYI: If your dog is slipping around inside, you have put too much on! You need to work this into the pad, between the toes, and wipe off any excess with a paper towel. I have dark hardwood floors and I have never seen paw prints. Don’t hesitate to purchase this — if you love your dog, you simply must use musher’s secret to protect their paws!" —Kat Lanz
Get Musher's Secret protective wax from Amazon for $12.75+ (available in four sizes) and the reversible coat from Amazon for $13.99+ (available in sizes XS-3XL and in five colors).
Read about more awesome things BuzzFeed staffers use to keep their dogs happy and warm all winter here.