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30 Products From Queer-Owned Businesses You Probably Never Knew You Needed Until Now

A mix of fun, stylish, and useful things made by LGBTQIA+ artists and designers.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. A rainbow-colored lip gloss (that dries clear), because people say this smells *heavenly* thanks to its sweet cherry scent and hydrating almond oil.

The tube of rainbow-patterned lipgloss
PrideLips / Etsy

Pride Lips is a Black- and LGBTQ+-owned business that specializes in handmade, all-natural, affordable lip gloss!

Promising review: "I love this lip gloss! It's a non-sticky but really moisturizing consistency. Cute packaging, too." —RichmondArt

Get it from PrideLips on Etsy for $6.

2. A chic cloud-patterned mask that'll easily make all your outfits a little trendier — sweatpants included. Plus, it's more sustainable than disposable alternatives!

Model wearing the neon green and white cloud-patterned face mask

Phlemuns, an LA-based unisex clothing brand, was founded by gender-bending fashion designer James Flemons. You may have heard of him already — he collaborated with Solange Knowles for her "Don't Touch My Hair" video!

This is a double-layer nonmedical face mask. Its outer layer is 50% cotton, while the inner layer is 100% cotton. You can learn more about CDC's guidelines for wearing nonmedical face masks on their website!

Get it from Phlemuns for $29.

3. Or! A cotton face mask in various pride patterns so you can boast your love of being trans, bi, pan, gay, or lesbian wherever you go.

The face masks in trans pride colors and bi pride colors
Pride Flag SD / Etsy

Pride Flag SD is based in San Diego and specializes in custom-sewn pride flags. Their masks are 100% cotton and have two layers with filter pockets and elastic ear bands. You can learn more about CDC's guidelines for wearing nonmedical face masks on their website!

Get it Pride Flag SD on Etsy for $16 (available in nine patterns).

4. A set of (frozen) vegan hot dogs for getting your grill on, even if you're a vegetarian or vegan. Their ingredients are simple: fresh beets, sweet potatoes, potatoes, carrots, sunflower seeds, gluten-free flours, herbs, and spices. The result? Finally having your own delicious plate (that tastes like the real deal!) at your family's BBQ.

Hand holding the vegan hot dogs

Yeah Dawg is a small business in New York that specializes in vegan hot dogs, as well as bratwurst and bacon. Marina Benedetto (owner and chef) was inspired to reinvent the American classic after working at a homeless youth shelter as a chef and counselor, where they helped kids learn to eat healthier meals by giving their fast food favorites a healthy twist. They're super fresh, gluten- and soy-free, and taste just like hot dogs!

Get a pack of eight from Yeah Dawg for $24.

5. A "the future is inclusive" T-shirt, because all other *statement pieces* are now irrelevant. Unless they're a way to express pride, we don't want them.

Model wearing the T-shirt that says "the future is inclusive" in rainbow lettering
Bianca Designs Co / Etsy

Bianca’s Design Shop is an independent shop in Queens, NY that creates pins, T-shirts, patches, and more that celebrate inclusivity. The shop is run by Queer Latinx artist Bianca Negron.

Get it from Bianca Designs Co. on Etsy for $30+ (available in sizes XS–4X and two colors).

6. A jar of rainbow-infused glitter you can wear on your lips, eyes, cheeks, really wherever to make your looks ✨shine✨ every darn day of the week. Consider this a permanent part of your routine.


Fluide was founded by Laura Kraber to Fluide to create colorful, cruelty-free makeup for all gender expressions, gender identities and skin tones. It celebrates gender expansive identities and encourage self-expression. Fluide also donates products to fundraisers and events to support LGBTQ+ organizations.

Get it from Fluide for $12 (available 10 shades, listed separately).

7. A Chromat velvet bodysuit so you can essentially live in luxury once you realize you can wear this for just about every situation. Not only is it a head-turning top, but it's actually ~swimwear~. It's swim-ready, quick-dry, and holds its shape when wet. Worth the splurge, if you ask me.

Model wearing the hot pink velvet bodysuit with a mesh cutout on the chest

Chromat was founded in 2010, drawing from founder Becca McCharen-Tran's background in architecture. They are committed to empowering people of all shapes and sizes through their designs.

Get it from Chromat for $228 (available in sizes XS–4XL and four colors and patterns).

8. An enamel pin in the form of ~Gay's~ flaming hot chips, because you truly are a snack and should always get recognition as such.

Hand holding the "gays flaming hot" chip bag pin
Lovestruck Prints / Etsy

This artist, Geneviève Darling, creates art that's meant to be relatable, comforting, but also challenge heteronormative views. Her work is rooted in feminist and queer values.

Get it from Lovestruck Prints on Etsy for $10.76.

9. A pair of extra comfortable bike shorts that'll prove to be superior to all your other athleisure for multiple reasons. They're designed to feel incredibly soft and stretchy but secure (aka no slipping here), have full 👏 size 👏 pockets, prevent chafing and allow full movability, and even offer a bit of compression.

Model wearing the bike shorts in black
Superfit Hero

Superfit Hero designs size-inclusive activewear (that's been tested by athletes from sizes XS–5X), and is ethically made in Los Angeles. Plus! They help you find body positive trainers and gyms, based on your area.

Get them from Superfit Hero for $58 (available in sizes XS–5XL).

10. A space shuttle charm inspired by NASA so your arm candy always looks extra ~fly~, yet is dainty enough to wear every day. Or! You can attach it to hoops or a necklace chain to keep it *versatile*.

Model wearing the silver space shuttle charm in silver
Automic Gold

Automic Gold is a trans, lesbian-owned business that was specifically designed to "mix and warp the feminine, masculine, in between and outside, to make fine jewelry that is beyond gender." They are sustainable, eco-friendly, and practice ethical manufacturing practices — they're even certified by SCS for 100% recycled content!

Get it from Automic Gold for $189 (available in three finishes).

11. A baby record book designed with same-sex parents in mind for capturing all your child's biggest milestones, like their first steps, birthdays, and family vacations. It doesn't refer to parents as mom and dad, instead it simply uses "parent," with your own space to add "what you know me as!"

The baby record book
LittlePickleMemories / Etsy

It also includes a scrapbook section to include any other mementos!

Little Pickle Families was founded after the owners (Emma and Nat) struggled to find a baby record book that suited their two-mom family. They now specialize in creating keepsakes for all kinds of families, including including single parents, adoptive families, and same sex families.

Promising review: "Bought this baby book for my sister and her wife as part of a surprise package for the arrival of their second baby together. I didn't want anything that said mom and dad, as they are a same-sex couple. After A LOT of searching, I came across this shop and highly recommend to anyone. It's perfect for what I was after. Even better, my sister and sister-in-law LOVED IT as they didn't have to cross anything out and change it for mummy." —Alexandra Ord

Get it from Little Pickle Memories on Etsy for $26.92 (available in three colors).

12. A pair of trans pride flag-patterned boxer briefs so you can stock up on the comfiest underwear — they're extra long for chafe prevention, have a stay-put, silky soft waistband, and are made of stretch-blend cotton.

Three models wearing the trans pride flag boxer briefs

Plus, these have over 1,000 positive reviews! TomboyX was founded by Fran and Naomi who wanted to create underwear and clothing that was not only more comfortable than most on the market, but fit bodies the way *you* actually want. Their underwear is created for anybody to feel comfortable in, regardless of where you fall on the size or gender spectrum.

Promising review: "These things are great! They are so comfortable, I had to order more. They don’t ride up and don’t fall down; I would give these 100 stars if I could." —Chantel W.

Get them from TomboyX for $29 (available in sizes XS–4X).

13. A travel mug, because fueling up on Gay Juice is crucial when dismantling gender binary beliefs. Delicious.

The stainless steel mug that says "gay juice" with a rainbow
Maia Faddoul / Society6

Maia Faddoul is an illustrator and designer in Montreal. She recently said in an interview with Society6, "I feel truly inspired by the [LGBTQ+'s] diversity and emphasis on fluidity. There’s something fundamentally organic and beautiful about all these spectrums cohabiting amongst us, and I love celebrating that through my illustrations."

Get it from Maia Faddoul on Society6 for $29.

14. A spooky iron-on patch that'll really put the ~nail in the coffin~ when it comes to finding the best way to describe yourself. And now you can emblazon it on your chest (or jacket, backpack, you get it).

The iron-on patch that says "gay and tired"
Grrrlspells / Etsy

Grrrlspells is all about horror- and occult-inspired queer art and accessories! They are queer non-binary and POC-owned.

Promising review: "Love it! Will shop here again. Great quality and good patch." —Aoife F

Get it from Grrrlspells on Etsy for $7.69.

15. A plastic-free conditioner so you can both eliminate waste ~and~ product buildup in your hair. It's great for all hair types, including thick and dry (this'll provide extra conditioning), and will infuse your tresses with the likes of shea butter, vitamin B5, and coconut oil.

The bag of solid conditioner

A queer-owned business, Otherwild's founding mission was to create a community of inspiring artists, craftspeople and designers. They are both a retail space with a curated selection of (sustainable) jewelry, ceramics, beauty, style and more, as well as a graphic design studio. You can find them IRL in both Los Angeles and New York!

Get it from Otherwild for $14.

16. A pronouns cross stitch kit for proudly hang up in your home so people get 👏 it 👏 right 👏. In this house, we respect people's preferred pronouns!

The embroidery hoops that say "she, her, hers", "they, them, their", and "he, him, his"
Junebug and Darlin / Etsy

You'll get a wood embroidery hoop, printed counted cross stitch pattern, an Aida cloth, two tapestry needles, DMC floss, organic batting for framing, felt for backing, and hand-drawn directions.

Junebug and Darlin is run by Zoe Frost, a queer femme. All of her cross-stitch kits are 100% handmade and inspired by nature, queerness, and unapologetically ~against the system~.

Promising review: "I received my kit today and couldn’t help but to get started. The packaging is so cute, and the instructions are very clear and easy to follow. I’ve never cross stitched before and all of the illustrations made it easy. I’ve made an E and an M! Can’t wait to develop this new hobby, thanks so much!" —Nicole Thurnau

Get it from Junebug and Darlin on Etsy for $22 (available in three styles).

17. A bucket hat with A Tribe Called Queer's logo on the front to let everyone you see know two things right away: you're proudly queer, and have impeccable style.

Model wearing the black bucket hat

A Tribe Called Queer was created by Sabine Maxine Lopez (she/her/hers), who is a queer femme of color from Los Angeles. You can find clothing, stickers, pins, and more here — all celebrating LGBTQ+ pride!

Get it from A Tribe Called Queer for $30 (available in two colors).

18. A '70s-inspired ~future of love~ poster, because if our home decor celebrates the power of love, it BETTER include it in every beautiful form.

The rainbow poster with the title "future of love"
Felix d'Eon / Society6

The poster represents people who identify as bisexual, trans, pansexual, bears, LGBTQ, asexual, lesbian, nonbinary, and leather.

This print is by Felix d'Eon, a Mexican artist, who specializes in the art of queer love and romance. His work reflects his exploration in the full range of queer experience, as well as sex and body positivity.

Get it from Felix d'Eon on Society6 for $28.79+ (originally $35.99+; available in five sizes).

19. A pair of gorgeous vegan leather overalls that'll solidify your reputation as a style icon. Feel free to wear this every darn week — it can be styled in a million different ways.

Model wearing the vegan leather overalls

Wildfang is a female-founded and run company that was created with the belief that womxn can wear whatever they want. They're famous for their ~power suits~, workwear, and button-ups that prevent boob gaps (praise be), and have raised over $400k for charities that support reproductive, immigrant, and women’s/human rights.

Get it from Wildfang for $88 (originally $148; available in sizes XS–XXL).

20. A Phluid Project perfume designed with both "feminine" and "masculine" scents. First, you'll be greeted with notes of young rosebuds, mingled with spicy pink pepper and glossy-sweet cherry. Then! Comes the musky scent of cedarwood, saffron, and tonka bean. Not only does it smell amazing, but its essential oils will moisturize your skin.

Model holding the perfume
The Phluid Project

The Phluid Project was created to empower people to be themselves and feel inspired to express themselves through Phluid's gender-neutral clothing, accessories, and more. Plus! Right now, 20% of all of their Pride sales will be donated directly LBGTQ+ organizations.

Get it from The Phluid Project for $65.

21. A one-piece swimsuit so you can feel comfortable *and* stylish at the beach, especially if you currently feel extremely limited in your bathing suit options. Its fabric is compressive, smoothing, and supportive, PLUS it provides 50+ UV protection and is chlorine-resistant!


Beefcake Swimwear makes gender-neutral bathing suits for all people and body types. They're also eco-conscious! Each batch of swimsuits is created in small batches to prevent waste (like with overproducing in warehouses), only uses high-performance fabric, and fits a large size range.

Get it from Beefcake for $99 (available in sizes XS–5X and three colors).

22. Or! A pair of swim trunks made with every body in mind for a totally care-free pool day. They feature a drawstring waist for a more effortless fit, have soft, quick-dry fabric, and are extra breathable and moveable.

Models wearing the swim trunks in two lengths
Humankind Swim

Humankind Swim was created to make bathing suit shopping an easier, more enjoyable experience for the LGBTQ+ community. Their swimsuits are designed to make you feel comfortable, confident, and able to embrace your true style.

Get them from Humankind Swim for $68 (available in sizes XS–XXL and five colors).

23. A bagel-baking kit delivered straight from NYC to have your fill of the quintessential breakfast, even if you're not in the neighborhood. Can you now call yourself Chef? Absolutely.

You'll get a Baz Bagel flour blend for 10 bagels, malt, sesame seeds, poppy seeds, everything seeds, yeast, the recipe, a ~Baking a la Baz~ playlist, and a postcard and pen.

If you're ever in New York (specifically SoHo), be sure to check out this local favorite! They're well-known for their amazing bagels (and lox), and they ship their kits nationwide!

Get it from Baz Bagel for $39.

24. A chic floor pillow, because this'll give your living room an easy update with a touch of modern decor. And now you have a little extra seating other than just, you know, the floor itself.

The floor pillow with an illustration of a face
Love is Wise / Society6

This illustrater, who goes by Loveis Wise (they/them/all), creates art that celebrates love in all its forms. In an interview with Society6, they said, “Being a part of the LGBTQIA+ community has been majorly supportive because it’s become extremely important to me to share narratives and perspectives from the experiences that I share along with others around me."

Get it from Loveis Wise on Society6 for $71.99 (originally $89.99; available in two shapes and sizes).

25. A nonbinary cowash that'll work especially well on curl patterns 2c-4c. It simultaneously washes and conditions, leaving your scalp feeling squeaky clean, and your curls hydrated and defined.

The cowash
Project Qurls / Etsy

This is made by ProjectQ Salon, a hair salon in Los Angeles, that offers gender-neutral prices and cuts. Every purchase you make supports their services to the homeless queer youth.

Promising review: "Okay, is it just me or does my hair feel softer after just one use? This stuff is amazing." —Yvette Cervantes

Get it from Project Qurls on Etsy for $18.75.

26. A "gender roles are dead" cutoff tank so we can spread the word that those rules are officially long gone. May they never come back to haunt us.

Model wearing the "gender roles are dead" tank top in black
Flavnt Streetwear

Flavnt Streetwear is an Austin-based clothing brand made for everyone who supports the LGBTQ+ community. Their clothes are designed to make you feel comfortable and confident, and most importantly to promote self-love.

Get it from Flavnt Streetwear for $29.99 (available in sizes XS–3X).

27. A pair of hand-stamped collar chains with the words "both" and "and" for adding a bit of gorgeous finery to your ensembles — consider this a foolproof way to look amazingly dapper.

The collar chain with the words "both" and "and"
Wild Fancy Design / Etsy

Wild Fancy Design is run by Lex and Voula, who make unique jewelry and accessories for all genders. If you like your earrings to make a ~statement~, this place is for you!

Promising review: "Absolutely gorgeous. Can't wait to show this off!" —finngq

Get it from Wild Fancy Design on Etsy for $39+ (available in four lengths).

28. A cotton bodysuit to make your outfits pop, whether when wearing this alone or with bottoms. It's made of super soft, stretchy material, and has a stay-flat snap crotch to keep you comfy all darn day.

Models wearing the bodysuits in black and rainbow

TomboyX was founded by Fran and Naomi who wanted to create underwear and clothing that was not only more comfortable than most on the market, but fit bodies the way *you* actually want. You can find tanks, sleepwear, swimwear, and more that are all designed with every body type in mind!

Get it from TomboyX for $38 (available in sizes XS–4X and two colors and patterns).

29. A splurge-worthy vegan leather bag featuring a double strap (handle and cross-body straps), because this'll quickly become your favorite everyday tote. You can use it in lieu of shopping bags, weekend bags, the options are limitless.

The tote in yellow

Telfar was created by American designer Telfar Clemens. His vegan leather, tote-style "shopping" bags, labelled with the genderless ‘TC’ logo, have become a cult favorite particularly among the queer, POC community (especially within Brooklyn and Manhattan). His label is known for its inclusive message: “It’s not for you, it’s for everyone.”

Get it from Telfar for $257.

30. A ~gays of the week~ T-shirt that'll make sure you can show off your pride every single day — you may have to wash it every once in awhile, but let nothing stop you.

Model wearing the "gays of the week" T-shirt with every day ending in "gay"
Stuzo Clothing

Stuzo Clothing is a female-owned company that was founded with a mission "to create a space in the fashion world where all are welcome without judgment." Their clothes and brand are gender-free and non-conforming.

Get it from Stuzo Clothing for $30 (available in sizes S–3XL).

When the world realizes Pride Month actually lasts forever:

Cartoon Network

The reviews for this post have been edited for length and clarity.

Looking for more ways to get involved? Check out all of BuzzFeed's posts celebrating Pride on our relaunched LGBTQ page.

BuzzFeed's Pride Month banner
Ryan Pattie/BuzzFeed

Want more? Check out our favorite online clothing stores for all your shopping needs, perfect places to shop for clothes if you’re in your 30s, plus the best places to order custom t-shirts online and the best clothing stores for petite sizes. Still not satisfied? Check out all of our clothing content for even more.

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