And it's cruelty-free, smudge-proof, and long-lasting! Win, win, WIN.
Promising review: "I have thick but short lashes, and in the past I have been a huge fan of L'Oreal Voluminous and Butterfly Effect, Maybelline Lash Sensation, Dior DiorShow, Too Faced Better Than Sex, and Bare Minerals Lash Domination. So, it's safe to say that I have been looking for the right balance of cost and high performance product. This mascara is it. I love the way my lashes look and feel after one or two coats. The brush is covered in mini-bristles that separate as you apply, and the formula is not sticky or stiff, has minimal clumping, and washes off easily. The price is closer to drug store brands, which means I can purchase as often as I like, but the performance is high quality. It gives me results that are a cross between the Butterfly Effect and Lash Domination, for length, definition, and volume — which I love, so this has become my go-to for daily looks." —Butterflydiva
Get it from Amazon for $11.40 (available in two shades).
See what won best waterproof mascaras at BuzzFeed Reviews.