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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Whether you have curly, straight, thin, or thick hair, there's something here with your name on it.
Promising review: "This is a great product! It removed months/years of product build-up in my hair that I didn't even know I had. After just one wash, my hair felt lighter, finer, more voluminous, and I needed fewer styling products to achieve the same results. I have long, dark, fine hair and I use this about once every two weeks, or once every four to five washes." —Katherine
Get it from Amazon for $5.19.
It heats up in 60 seconds (up to 410 degrees) and has a nonslip handle and insulated barrel tips for safety.
Promising review: "I love my three-barrel curling iron. I'm one of those who cannot for the life of me figure out how to curl my hair with a single barrel or a straightener. My hand just does not want to cooperate or maybe my brain is overthinking it so this three barrel curling iron is a game-changer for me. I have super straight hair, so straight that air-dried is a suitable style for me. I've always wanted to be able to curl my hair and this has made that possible! My waves are beach-y and I've received tons of compliments from friends and coworkers." —Brittany
Get it from Amazon for $39.99.
It's packed with protein, Ceramide 3, and collagen so it can work quickly to get your hair shiny and soft.
Promising review: "My hair used to be really shiny. Then I had purple hair for a year, followed by blue for six months. My stylist had to bleach the beejeebers out of my hair to remove all of the funky colors. Ever since, my hair has been dry, crispy, and definitely not shiny. This stuff really makes a difference! I used it maybe 10-14 days ago, and I just redid it tonight. After shampooing, I towel-dried my hair and then put a big blob throughout my long-ish hair and clipped it up. I left it on for quite a while, just puttering around and getting chores done. Then I rinsed it and my hair feels soft and looks much shinier. I will keep using this as long as I need to (it will take a few years to grow out all the damage while maintaining length). I'm really glad that I read that article and bought the product" —SHANNON FRASER
Get it from Amazon for $8.29 (available in two formulas).
Check out a BuzzFeed editor's full review in "7 Game-Changing Beauty Products We're Currently Obsessing Over".
Promising review: "First off, I love the ingredients list and the fact that it is cruelty-free is amazing. This stuff keeps my frizz down especially in the summer and really has made my hair soft and silky. My broken ends already are looking and feeling better, as well. The best part is that it doesn’t cause my hair to get greasy at all. Great product!" —Robert R
Get it from Amazon for $17.99.
Promising review: "This stuff has changed my hair game. I have excessively bleached hair. But this stuff is so great to my hair, it has returned it to a soft, healthy, silky feeling. My regime is wash, condition for awhile or use a protein treatment, let it dry till it's damp, then I run it through my hair (I have long, thick hair) and work it into the bleached parts. I dry and then add a little more after. The amount you get for the price is astonishing, considering most hair oils are less product for like twice as much. Buy it: works great, smells great, feels great." —Eva
Get it from Amazon for $18.
Read more about why my BuzzFeed colleague loves this in "23 Things Under $25 That BuzzFeed Writers Swear By."
It has two heat settings, plus a cool setting so you can customize it to your hair type.
Promising review: "I'm a stylist of nine years, and I've straightened many heads in my lifetime. I NEEDED THIS NINE YEARS AGO! OMG, I use it prior to performing full blowouts on clients and it helps tremendously, especially for finicky children and teens. It's great for all hair textures." —Vett Garcia
Get it from Amazon for $39.99.
To learn more about why the above BuzzFeeder swears by this, check out "Here's The Life-Changing Blow Dryer Every Black Girl With Natural Hair Needs."
Promising review: "I purchased this diffuser for an older model Conair blow dryer and it fits. I am able to dry my natural 4c hair without it becoming fizzy and unmanageable. This product has saved me a lot of time and reduced the amount of manipulation to my hair. I recommend strongly." —Amazon Customer
Get it from Amazon for $20.99 (available in seven colors).
Promising review: "This shampoo is awesome. I used this wet and it gave my hair a slight pink tint. The next time I applied it to dry hair in pieces to see if it would be more vivid and it definitely turned those pieces a lot pinker. It lasts a few washes, just make sure you also use conditioner because this can feel drying. My hair is dark blonde with highlights and it shows better on the highlights. You can still see it on the dark blonde too, it's just not as vibrant. I'm sold on this stuff and will be getting more of it!" —Jess
Get it from Amazon for $35 (available in 14 shades).
Form is a Black-owned business that celebrates natural hair — their products are specifically made for people with thick, curly, natural hair. If you're more than ready to ditch the straightening iron (me), and embrace your tresses as-is, this is the place for you.
Promising review: "I really like this product. Most cream-textured products usually just sit on top of my 4C hair and take forever to dissolve. These products make my hair soft and add the needed moisture to my 4C hair. Reality is most, products are not really geared to really assisting with 4C types that are dry and have porosity." —Beulah
Get it from Form for $32.
Just twist them to your liking (a loop, C-, or S-shape)!
Promising review: "As someone who colors their hair, I am constantly on the lookout for ways to style my hair without further damaging it. I therefore try to stay away from heated methods of styling hair as much as possible. I prefer heat-less methods like this, because the curls seem to set for longer and stay bouncy. Let me preface by saying this: the 'before' photos of my hair were taken after having the curlers in my hair for only two hours. I have pretty thick hair and was looking for a casual, wavy look...the fact that my hair took to curling in such a short period of time is AMAZING!! I also love the fun assorted colors." —kiana
Get a pack of 30 from Amazon for $9.99+ (available in two styles).
To learn more, check out "Hundreds Of People Use These $8 Twist Rods To Get Perfect Heat-Free Curls."
Promising review: "I have super-fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! It's so easy to use and it stays better and looks smoother than stiff hairspray." —Jill Stilfield
Get it from Amazon for $7.98.
Promising review: "They're worth every dollar! It's not quite like any other hair tie I've seen before. It's really thick, very expandable, and super durable. I have thick, coarse, nappy, natural, African American hair and these certainly do the job! I don't care what type of hair you have or how much of it you got because these will do the job. And they won't rip out your hair while doing it." —Gracey
Get a pack of three from Amazon for $10.99.
Its main ingredient, ketoconazole 1%, adheres to your hair's proteins and successfully fights dandruff.
Promising review: "MIRACLE PRODUCT!!! If you have dandruff, flaky scalp, scabs, etc... BUY THIS! I was about to go to the dermatologist if this stuff didn’t work. Thank goodness I saved myself hundreds of dollars by giving this product a shot. I used it four to five times (over a month), and it cleared my scalp almost completely. One more use and my scalp will be 120% healed! This stuff blew my mind. Totally worth it." —chris
Get it from Amazon for $14.73.
Promising review: "The VOLOOM is amazing! I put absolutely no product in my hair and the volume lasted all day. It was incredibly fast and easy. I honestly hoped for a little added volume, but this thing is better than I ever expected!! I was hesitant because of the price, but it's worth every penny! Best hair tool I've ever purchased!" —Tiger Wife
Get it from Amazon for $139.99 (also available in a petite version and in a version designed specially for getting close to your roots).
This works for all hair types, especially those with frizz-prone, wavy, or curly hair.
Promising review: "The texture of my hair started changing when I turned about 35. Now I’m almost 47 and it’s really changed. This product has really helped replace the moisture I’ve lost. It also makes it easy to comb through. The scent is lovely and my hair is very soft." —Amazon Customer
Get it from Amazon for $16+ (available in three sizes).
Promising review: "This brush works wonders on my 4c hair. I also bought it to use on my biracial granddaughter's hair that is extremely thick, course, and extremely curly. It is very difficult to work through her hair. You cannot just comb straight through it, so this brush has been a huge help. She can tolerate it and so can I. I'm very happy that I found it. I love the way you can brush both vertically and horizontally. It is solid." —MsLynne
Get it from Amazon for $11.66.
Promising review: "This is one of my favorite hair products ever. I blow-dry my hair every time I wash it and before I started using this I had so much heat damage. It makes your hair look sleek and shiny but not greasy. My hair has never been softer!" —Sephora Customer
Get it from Sephora for $24.
Promising review: "I bought my first Aquis microfiber towels decades ago for a trip to the Galapagos. I actually still have my two original towels but have since added to the collection. They remain as good today as they were back then, and I don’t wrap my wet hair up in anything but! My hair is less tangled and dries faster when I wrap it in my Aquis towel straight from the shower. The added bonus is that while it is wrapped, I can easily do makeup without stray hairs ending up in the mascara brush. Love my Aquis towels!" —Loves to Travel
Get it from Amazon for $20.49+ (available in two sizes and five colors).
Check out a BuzzFeeder's full review in "This Miracle Hair Towel Actually Cuts My Hair Drying Time In Half."
As I Am is a fantastic Black-owned company that already has a cult following for its cowash (above). The founder combined his background in chemistry to create hair products that help people properly style and care for their natural hair. Everything is organic and made to help your curls flourish.
Promising review: "I have to say I LOVE this product. The best I've ever bought. The price is very reasonable. This works better than any other cowash I have ever used. I have double-processed (BLEACHED hair) and this makes my hair feel good. This also cleans my hair and scalp very well. Five stars." —Target Customer
ANDDD it mends split ends and restores shine. I am IMPRESSED.
Promising review: "I noticed a difference in my hair as soon as I used it. My hair is just past my shoulders by 3 inches. It's wavy, but extremely dry and has been shedding a lot lately. So I was desperate to try something new before losing it all. It’s so thin now that it’s a real concern. Right after the first use, I’ve noticed that it is shiny, soft, and much easier to mange. And it's tangle-free and has body without being weighed down. It’s nice and fluffy. I LOVE THIS STUFF." —Aragonme
Get it from Amazon for $5.67.
Promising review: "I CAN'T BELIEVE ALL THE MONEY I SPENT on natural hair extensions until I got this ones. OMG, I'm so amazed by how natural they look. They are super voluminous and soft. I bought two since my hair is really short and I like to use a huge amount of hair, but even with one you can rock lots of hairstyles. In the picture (above), I'm wearing only one and you can tell how good they are." —JE
Get a pack of five from Amazon for $9.99+ (available in four lengths and 44 shades).
For more info, check out "These Cheap Hair Extensions Make You Look Like You Grew Your Hair Out Overnight."
Promising review: "I’ve had a dry, flaking scalp for about a year now (pretty much started when I was pregnant and hadn’t gone away). I saw this shampoo brush and it looked a lot more flexible so I thought I’d give it a try and HOLY MOLY my flakes are gone! It’s made out of a silicone-type material and the little 'bristles' are flexible but still get the job done. I can literally brush my hair with shampoo in and it doesn’t get tangled. It’s amazing. Not only do I have zero flakes now, I feel like using this does a way better job at working the shampoo in and getting your hair and scalp really clean. I have super thick hair and no matter how much shampoo I use or how long I scrub my hair, I felt like the back, underneath part of my hair would sometimes stay dirty. This brush gets all that." —Meg R
Get it from Amazon for $7.98+ (available in two colors).
Its rice powder, kaolin clay, charcoal, cocoa, lavender and peppermint oil combo provides volume, absorbs excess oil, and generally makes it look like we haven't waited a full week to wash our hair.
Promising review: "I LOVE this dry shampoo!!! I teach yoga and core fusion (sweaty, awesome workouts) full-time and this helps me go two or three days without having to wash my hair. I have really long, dark brown hair and this blends perfectly into my scalp, absorbs excess oil, and best of all, gives me a ton of volume!!! At the end of day two, after teaching six to eight sweaty classes, I can put this in and my hair looks fabulous!" —Stephanie M. Johnson
Get it from Amazon for $12.90.
Check out our picks for best dry shampoos that we tried and tested in "The Best Dry Shampoos Will Definitely Carry You In Between Washes."
Promising review: "Where has this product been all my life? I have very straight hair and thought it was unable to hold a curl. Usually my hair would lose the curl within an hour or two, leaving a chunky hair-sprayed mess. With this product, my hair holds the curl all day and more-or-less the next day as well, and only requires a light misting of flexible hairspray. This is probably because it has several heat settings and most cheap curlers do not heat as hot as this one does. Overall, it's a great product at a good price, I would absolutely recommend." —Blaire
Get it from Amazon for $18+ (available in two lengths).
To learn more, check out "This Curling Wand Will Give You Perfect Waves Even If You Suck At Doing Hair".
Promising review: "I found this product through a BuzzFeed article for those with frizzy hair and THIS PRODUCT DID NOT DISAPPOINT, PEOPLE! I put this serum through the ringer; I got this to stand up to Bay Area fog AND the nasty, humid heat wave we got a couple weeks ago. No frizz, no extra curls. Nothing! On top of that, it made my hair super glossy. I'm very impressed. Heads-up though, a little goes a long way. One pump is enough to cover my hair and I have medium-length hair. Also, it can make your hair look oily if you use too much. I do have oily hair so working on my ends first then working to my roots works for me." —Amazon Customer
Get it from Amazon for $11.99.
To learn more, check out "Thousands Of People Say This Serum *Actually* Has Helped Their Dry And Frizzy Hair".
Promising review: "I had an allergy in my scalp 10 months ago that made the back of my head bald. I was really desperate to try a hair-growing product to bring my hair back. I read online and found out castor oil is one of the greatest products for hair growth, but there are lots of castor oil brands. I tried this product because of the good reviews, and ingredients because my scalp was really sensitive. My hair became softer than before and thicker, and one bottle of this castor oil lasted almost a year!" —AmazonCustomer
Get it from Amazon for $15.95.
Promising review: "This is my favorite hairspray. After discovering it, I can't bring myself to buy a cheaper option. It holds so well, yet is not stiff at all. I recently cut my long hair and find that I need more product to keep my short hair styled. This is my go-to. I highly recommend it!" —Lauren McCrory
Get it from Amazon for $14.36.
The reviews for this post have been edited for length and clarity.