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    42 Beauty Products That Are Worth Every Penny

    Whether they're cheap or a splurge, these are worth the *payoff*.

    1. B Uniq Purple Hair Mask helps you maintain professionally done-looking hair at home by neutralizing yellow tones and brightening your blonde hair to fully platinum in just five minutes. AND it multitasks as a deep conditioner to add extra shine and help undo damage from bleaching.

    Reviewer's before-and-after with brassy, yellow curls and then platinum blonde curls

    2. Glossier Cloud Paint just released two gorgeous new shades, meaning you can now add even more easy-to-use blushes to your arsenal. Their creamy formula lets you apply some color to your cheeks with only one requirement: use with finger. Plus, they're sheer yet buildable, aka it's extremely hard to mess up.

    3. Seche Clear and Seche Vite Polishes work together as base and top coats to not only prevent chipping, but ensure shiny, fresh-looking manis that last for *weeks*. You can depend on this popular duo's talent for drying quickly, strengthening your nails, and altogether just looking pretty darn professional.

    Reviewer's freshly-done nails with five-star Amazon caption "the best base/top coat I've ever used"

    4. VisViva Beauty's Adjustable Satin Bonnet fits *just* the way you want it to, instead of dealing with your current one slipping and pulling. And! It's extra soft, lined with silk to avoid tangling, and designed to fit over big hair, locs, and braids.

    Model wearing the grey fabric bonnet

    5. Kat Von D Tattoo Liner fights sweat, water, or really any natural element so it can look freshly applied all 👏 darn 👏 day. AND its superfine and flexible brush makes sure your application is easily ~on point~. Basically, this cult-favorite is here for you through thick and thin (and everything in-between).

    6. Mented Semi Matte Nude Lipsticks help you *kiss* flaky lips goodbye thanks to their super hydrating formula. And! They're specifically designed to complement any complexion, meaning this is the lipstick for anyone who can never find the right nude shade.

    Three models with different skin tones wearing a dark brown nude shade

    7. Radha Beauty Rosehip Oil requires merely a few drops to tackle redness, scarring, pimples, and everything in-between. Reviewers use this before bed and wake up to ✨glowing✨, healing skin! Nothing will get in your way of clear skin again...not on this bb's watch.

    Reviewer's before-and-after of broken-out cheek and then clear cheek with caption that says "just wow"

    8. Ilia Beauty Color Haze lets you apply the *perfect* amount of color to your complexion, whether you'd like to use it as a gloss or blush (or both!). Basically it's extremely hard to go over-the-top with this — but very easy to get creative.

    9. Hero Cosmetics Mighty Patches drain 👏 those 👏 zits 👏 so you can avoid picking or any of the other lovely benefits of a usually longer-lasting breakout. They're gentler than acne cream, speed up recovery to practically overnight, and do all the ~heavy lifting~ for you.

    Reviewer's before and after of pimple patch on acne and then pus-filled patch

    10. Or! Dr. Jart Focuspot Blemish Micro Tip Patches tackle deeper, cystic acne thanks to their self-dissolving micro tips that work like your derm's usual methods. A combo of hyaluronic acid, vitamin B3, and peptides melt into the zit within ~two hours~ to soothe inflammation that usually takes MUCH longer to heal.

    11. Slip Pure Silk Pillowcase puts an end to painful knotting (and frizzing) for anyone with thick, curly hair. Is it an investment? Yes. But it'll last longer than most pillowcases (with proper care), and welcome you to a world where you can wake up to smoother, tangle-free hair.

    The silk pillowcase in pink

    12. Bread Hair-Oil adds impressive gloss to 3a-4c curls by using ~Australian Kakadu plum~ to make your hair softer and shinier *without* making it feel greasy. You can apply it to wet hair so it dries smooth, or even use it in between washes for an easy boost.

    13. Ecotools Makeup Brush Cleansing Shampoo washes away months (years?) of gunk off your brushes, and conditions old bristles back to their original form in a matter of minutes. Even if you're lazy you can handle this, I promise.

    Reviewer's before and after of their makeup sponges dirty and then totally clean

    14. Face The Vibes Custom CC Cream wants you to finally use makeup that *truly* matches your skin tone — in fact, it'll be formulated just for you. All you have to do is send a selfie of yourself with your order, and they'll customize the ingredients. Plus! You can specify whether you'd prefer coconut, avocado, or aloe vera oil so it best suits *your* skin.

    Model holding the custom CC cream

    15. Revlon One-Step Hair Dryer & Styler brings pro-like blowouts right to your ~fingertips~ by creating sleek, frizz-free 'dos in half the time. How? Flexible tangle-free bristles smooth and style your hair as you brush, while negative ions condition and reduce static as you dry. The result: an easy peasy, perfect mane.

    BuzzFeed Shopping reviewer's before-and-after of her 4C curls on the left and her hair blown out on the right

    16. Vogue Effects Eyeliner Stamps tackles the seemingly impossible task of drawing the perfect cat-eye by simply stamping on pro-level wings. Will you get all the credit? Obviously.

    17. Glossier Brow Flick simply ensures your caterpillars will always look SO. GOOD. with barely any effort — and it'll look totally natural, thanks to this tool's ultra-fine tip. Bold brows make you feel 🔥; it's just science.

    BuzzFeed Shopping reviewer showing one eyebrow bare and the other filled

    18. CurlMix Lavender Wash + Go System gives you everything you'll need to soften, define, and even elongate your curls. The set comes with steps one through four to make the process super simple — did I mention you'll probably only need to do this once a week? And that the results can last up to seven days? No wonder this was an Oprah's Favorites pick this year.

    19. Voloom Volumizing Hair Iron lends you the volume you've been trying to achieve for YEARS, but with just one easy-to-use product. Its checkerboard hot plates add body to the top of your head after just a couple swipes — your spray could NEVER. It's a bit of a splurge, but how many products have you tried that couldn't follow through on their volumizing promises? This is worth it.

    Reviewer's picture with flat hair and then volumized hair starting from scalp

    20. e.l.f. Cosmetics High Definition Powder is on many a beauty-lover's must-have list, thanks to its ability to help your makeup last all darn day. Not to mention, it's lauded as an excellent dupe for higher-end labels.

    21. Vivienne Sabó Classic French Mascara has already converted many a brand snob into a believer in lower-priced mascaras. It's a one-stop journey to thick, fanned lashes in just a bat of the eye — aka all the results you expect from designer labels, just without the scary spending.

    Reviewer's before-and-after of their natural light eyelashes, and then full lashes after mascara

    22. Adwoa Beauty Baomint Deep Conditioning Treatment combines shea butter, prickly pear oil, and pumpkin seed oil to break down the barriers of dry, frizzy hair and leave you with soft, smooth tresses. It's absolutely loved by the curly hair community for its ability to penetrate even the thickest, most parched strands and better define each and every coil.

    23. Neutrogena Anti-Residue Shampoo hits the reset button for dull, damaged hair. Just a weekly rinse with this will remove dulling residues (hello, styling products) and bring your mane back to its previous ✨shiny✨ state.

    The shampoo

    24. Obagi Nu-Derm Gentle Facial Cleanser does it all for people in search of clearer complexions: a complex of oat amino acids and alfalfa extract detoxifies breakouts, controls excess oil, and evens skin tone, while aloe vera soothes inflammation and cools redness. Let us say thanks that this miraculously doesn't require a prescription.

    The cleanser

    25. Haus Laboratories Lip Gloss (now available in 13 new shades!) make Gaga fans (or any human, really) forever grateful when they get to pucker up in STYLE every darn day. Each shade boasts mirror-like shine, glides effortlessly on, and makes lips look smooth and full 💋.

    26. bareMinerals Original Loose Powder Foundation boasts a clean, vegan formula that's been known and loved by many since 1995 — and for good reason. It contains just five mineral ingredients that are gentle enough even for acne-prone skin, can be worn all day without clogging pores, and instantly transforms from powder to silky cream for a super easy application.

    The face powder

    27. Cirepil Blue Wax is not only the brand that most higher-end salons use, but it's easy as all heck to use at home for literally half the cost. People swear it's practically painless, leaves zero bumps or redness, and gives them the same results as a professional session. Feel free to tip yourself.

    Reviewer's before and after of hairy armpit, the hair-covered wax strip, and then bare armpit

    28. DHC Velvet Skin Coat promises you won't have to redo your makeup midday — even after hours of wear (or hours of dancing, according to the below reviewer). It also helps smooth the appearance of pores and breakouts, meaning this quick extra step will make your foundation skills look ::chef kisses fingers::

    29. Beauty Bakerie InstaBake Aqua Glass Foundation needs only a drop for achieving a full coverage, ~glass skin~ effect, and even offers 30 shades so it'll never be hard to make your makeup look perfectly blended again. Just one pump and you're basically done.

    Model holding the foundation with 13 shade swatches on their arm

    30. HerStyler Hair Repair Serum takes matters into its own hands when it comes to treating fried, damaged tresses. Infused with vitamin E, aloe vera, and argan oil, this bb works overtime to restore shine, flatten frizz, and overall bring that tired mane back to LIFE. And all it takes a few swipes of your fingers.

    Reviewer's before and after of frizzy hair and then smooth hair

    31. Versed Skin Cleansing Balm literally dissolves your day's worth of makeup and buildup, all while you enjoy its heavenly eucalyptus and clove leaf oil fragrance. Plus its light, gentle milk formula will leave your face so. darn. soft. every single time.

    Model's hand holding a jar of the cleansing balm

    32. Cetaphil Pro DermaControl Purifying Clay Mask has already won the love of people who *swear* by this for helping with hormonal acne — including those with sensitive skin! It's gentler than most bentonite clay masks, absorbs excess oil, and keeps tough breakouts at bay, making this a super simple yet effective acne care routine.

    33. Biossance Squalane + Marine Algae Eye Cream feels luxuriously ~rich~ on your under-eyes, and leaves them looking brighter and totally refreshed — even if *someone* was on TikTok until 3 a.m. You have its formula of squalane, marine algae, and paracress extract to thank for your newly well-rested appearance.

    The eye cream

    34. Diane Fromm Twist Flex Rods style your hair into gorgeous ringlets while you catch up on your beauty sleep (and give your locks a needed break from heat tools). Consider these to be your overnight hairstylist who really doesn't care how much you toss and turn.

    35. Bomb'd Aesthetics Foaming African Black Wash lets you reap all the benefits of the popular soap bar formula, but streamlines the process to an easy-to-use pump. Not only will this be faster to use if you just want it for your face, but its shea butter will *also* leave your skin smoother. Clearer, softer skin with less effort? Yes. Please.

    The face wash

    36. Juno & Co. Microfiber Velvet Sponge makes your beauty routine feel extra luxurious every morning. Sure it's *super* soft, but it also blends and contours better than most traditional sponges — meaning, you're about to have a new set of "skills."

    The velvet makeup sponges

    37. Maybelline Instant Rewind Treatment Concealer uses a sponge applicator tip and goji berry extracts to treat dark circles and puffy under-eyes très vite so you can forget all about your 2 a.m. Netflix binge in one quick, easy step.

    38. Charlotte Tilbury Matte Revolution Lipstick lasts (and lasts) without feathering or drying — it's buildable, actually hydrating, and helps make your pucker look fuller and wider. AKA it is WELL worth the splurge.

    The lipstick

    39. CeraVe Moisturizing Cream pushes super dry and red skin aside without needing the help of any other product. It's so thick yet effective that it's earned the National Eczema Seal of Acceptance, which you'll definitely understand when your complexion finally feels hydrated for 24 hours.

    Reviewer's before and after of their red complexion and then clear complexion

    40. Birchbox+BuzzFeed Splurge-Worthy Beauty Box believes you deserve to enjoy the ultimate treat-yourself routine — and this'll make it much more affordable to try out luxury products for ~high-end~ results. Your hair *and* skin will look and feel top-notch, and if you love 'em, you can later invest in the full size.

    The beauty box and its included products

    41. Tend Skin Care Solution nixes ingrown hairs and razor bumps ~in the bud~. When applied before waxing or shaving, it drastically reduces redness, irritation, and bumps — even in the bikini area!

    Reviewer's before and after of bumpy armpit with razor burn, and then smooth armpit

    42. Dyson Supersonic Hair Dryer comes at a high price, but has already proven to be worth the splurge (at least according to hundreds of happy reviewers). Not only is it engineered to protect your hair from damage, but dries even thick manes quickly and easily. AND it'll promote extra shine, leaving you with slo-mo worthy, shiny locks in no time.

    The hairdryer

    But remember the cardinal rule no matter how much you spend on makeup:

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