We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    35 TikTok Products That Are Too Cool To Not Tell You About

    Not this $4 lipstick *literally* changing colors on your skin to become your perfect shade.

    1. A cleverly designed retractable window sunshade you can install on the side of your car's front window and easily fan back out in mere seconds to pop into place. No more getting into your car and feeling like you just sat yourself into hot lava!! 

    Reviewer fanning out the black visor over a car window
    Reviewer image of car from outside showing reflective surface of the sunshade

    Check out a TikTok of the sunshade in action.

    Promising review: "I purchased this windshield cover for our RV, it holds the heat out and covers the window completely! Well worth the money, it’s sturdy and the suction cups hold up for long periods of time!" —Allison

    Get it from Amazon for $27.87.  

    2. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord/BuzzFeed

    Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

    I personally bought this a few months ago and love it! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

    Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

    Get a two-pack from Amazon for $9.90

    3. The internet-famous Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work. 

    Revlon oil-absorbing volcanic face roller
    Reviewer using Revlon oil-absorbing volcanic face roller

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

    Get it from Amazon for $12.89

    4. A set of Globbles, which are about to be your new favorite stress-relieving fidget toy. These colorful balls are squishy, stretchy, and stick to pretty much any flat surface you throw them at *without* leaving any messy residue. TikTokers are having a blast tossing these at walls and ceilings to see the satisfying way they glom onto them. 

    Reviewer holding six squishy balls in different rainbow colors in their hand
    reviewer throwing them all the wall where they stick

    Check out a TikTok of the Globbles in action. 

    Promising review: "Bought a six-pack for my neurodivergent family. We are all either ADHD or autistic. I struggle with compulsive hair pulling and bought these to help keep my hands busy. They are the perfect size, more satisfying than a stress ball, clean easily, fun to hurl at the wall or ceiling, and so far have lasted very well. I did test the durability of one and did break one when I pulled it as hard as I could. The inside looks something like shaving cream and didn’t smell or anything. But if you have a kid who is an aggressive chewer, perhaps keep an eye on them." —Amazon Customer

    Get a set of six from Amazon for $10.59

    5. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight hydrating face serum designed for *all* skin types reviewers swear by for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses! 

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    I use this on my skin and definitely have noticed results! While it didn't help kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results! 

    Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby

    Get it from Amazon for $12.49.  

    6. A buildable Glimmer Glow Stick lipstick with a sheer, subtle glitter and a unique rosy tint formulated with ~pH technology~ so it will adapt to your own personalized shade. 

    Reviewer with pink lip stain
    The clear glittery lipstick in its case

    Check out a TikTok of the Glimmer Glow lipstick in action. 

    Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow

    Get it from Amazon for $3.99

    7. A set of DEET-free handy mosquito-repelling bracelets you'll definitely want to invest in this summer — these use essential oils, including citronella, to help stop those teensy vampires in their tracks. 

    reviewer in pink coiled bracelet
    pack of ten differently colored wrist bands to deter mosquitos

    Check out a TikTok of the mosquito-repelling bracelets in action. 

    Promising review: "I moved last year from Southern California to North Carolina. Bugs of all types have always been attracted to me but the amount of bites I got last summer was WILD. Someone gave me one of these types of bracelets to use one day and it seemed to work SOOOOOO I decided to buy myself an arsenal. I read the reviews and about 99% of them had great results. I've only used this bracelet twice but both times I was outside and un-touched. Delivery was very quick so that was a plus. I'm not fond of the smell, I'm hyper sensitive to smells, but I'd rather have the odor than being chewed alive." —Tracey Agopian

    Get a ten-pack from Amazon for $9.99

    8. A delightful little tool called the Bug Bite Thing that suctions on all kinds of bug bites to reduce swelling, itchiness, and redness.

    A BuzzFeed editor's arm with a bite on it
    Rebecca O'Connell / BuzzFeed

    Bug Bite Thing is a family-owned small business established in 2017 that specializes in bug bite relief products. 

    This works on mosquitoes, bees, wasps, biting flies, sea lice, and more (although TBH, if this list of bugs gets any longer I may just stay indoors forever!!).

    Promising review: "I bought this because I saw it on TikTok, and have been having issues with mosquito bites. Used it a few times to relieve itchiness and I am convinced it works! Have been recommending it to my family and friends.  Read the directions and follow them carefully. Don't use this on your face or neck, or other sensitive areas. Don't do a lot of suction, just a little bit. And do it a few times if needed. Great invention!" —Joe

    Get it from Amazon for $9.95 (available in six colors). 

    9. An undetectable mouse jiggler for folks working at home who need to stay "active" on Gchat, Teams, or Slack and sometimes want to dash out to use the bathroom or walk the dog without doing the whole "BRB, BACK IN A BIT!!" song and dance every time they dare to get up from their desk. 

    A mouse on a white oval device that spins it slightly to keep the mouse active
    Reviewer holding up the power button on the device

    Promising review: "Like everyone else, I stumbled upon this product because of a TikTok I saw. Setup was extremely easy and I'm pleased to say that my Teams green light is on all the time now. Workers of the world, unite." —Amazon Customer

    Get it from Amazon for $29.99 (available in eight styles). 

    10. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! 

    Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $7.29.

    11. A jar of internet-beloved The Pink Stuff, which tackles so many darn things that it'll be the BFF of every room in your house. Need to paint over a stain on the wall? Get it off with The Pink Stuff. Think you need to replace that caked-over grimy pan? Put The Pink Stuff to the test. About to hire cleaners to tackle whatever the heck is going on in your tub? 1-800-The-Pink-Stuff, baby!!

    Reviewer using it to clear up hard water stains in tub
    reviewer image of pink jar of cleaning paste

    A lot of people compare it to the Magic Eraser in paste form, so even your weirdest, most stubborn stains will meet their match.

    Here's what BuzzFeeder Heather Braga has to say about it: "After hearing what incredible things The Pink Stuff can do, I finally ordered it and tried it for myself. Honestly, wow! It really does work wonders. I tried it first on my Le Creuset cast-iron pan (seen above, right) and really was amazed at how just one pass with The Pink Stuff (and a scouring brush) took off almost every stain! I can't wait to try it on literally everything in my home that needs a deep cleaning." 

    Promising review: "The Pink Stuff is definitely worth all the hype it has been receiving. I had seen it in some TikTok compilations and decided to give it a try. The very first thing I cleaned was the inside of my bathtub and wow! It really made my bathtub shine. Before I was using Kaboom, and that didn't clean as well as The Pink Stuff did. I was seriously shocked. The next thing I decided to use it on was some caked on grease on my hood vent. Just like the bathtub I was shocked that it was able to get it all off. All you do is apply the paste with a sponge or cloth to whatever you're cleaning, and then rinse it with warm water. I found with stubborn spots add a little warm water on the paste (if you have a spray bottle I'd recommend filling that with warm water and mist the paste), scrub the spot a little longer, and then rinse. It worked with no issue. I'm definitely interested in to looking at their other cleaning products. I would highly recommend giving The Pink Stuff a try yourself!" —JMURR

    Get it from Amazon for $5.97.

    12. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~. 

    The small polar bear shaped eye stick in a reviewer's hands
    Before and after pic of reviewer with dark under eyes that are gone in the second pic

    Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

    Get it from Amazon for $9.99

    13. A pair of popular cushioned "recovery" sandals perfect for anyone who is craving all the cute summer fashion with a side of ridiculous comfort. (And pain relief!) Not only are these super adorable, but reviewers with pain from plantar fasciitis, bunions, spondylilothesis, and other chronic conditions absolutely swear by them, with a ton saying they're like walking on ~clouds~. 

    reviewer in caramel colored sandals
    reviewer in red version

    Promising review: "Total comfort and instant relief from plantar fasciitis. I will order more." —mrs flores

    "I have ordered several pairs trying to find the one that lives up to its hype, well this one is it. Super cushy, fits true to size — I ordered the mauvish pink colored one and love it. I will be ordering a black pair. I have a heel spur and planters fasciitis so regular flip-flops bother me after wearing several hours, these do not. Very pleased with this purchase and highly recommend." —leah

    Get it from Amazon for $24.99+ (available in women's sizes 5–12 and 30 colors). 

    14. A SwitchBot Smart Switch Button Pusher to turn virtually *any* device with a press-able "on/off" switch into smart tech in an instant. Once you adjust the device over the button — be it a light switch, a switch to turn on your kettle, or a switch to turn on a fan — you can ask Alexa or Google Home to turn it off or on, or control it via an app on your phone. 

    the white square shaped SwitchBot on a lightswitch, fan, and computer
    The black version on a coffee machine button

    Reviewers love this because it doesn't require you to "smart enable" other parts of your home. It's also a great way to turn on your kettle or coffee brewer from the other room so it's ready for you when you get out of bed! 

    Promising review: "This is exactly what I was looking for and had no idea it existed until I saw someone mention it on TikTok! Our front walkway gets pretty dark at night, and I was frustrated with trying to remember to turn on the light every evening and off every morning. I looked into those light sensors you can plug in, but our front porch light is under an awning with enough shade that it would have kept the light on 24/7. This little Switchbot solved the problem. I applied it to the indoor light switch and set the time on my phone. It has worked perfectly ever since." —Alecia McLochlin

    Get it from Amazon for $22.99 (available in white and black). 

    15. An at-home slushy-making cup so easy to use that you're going to spend the rest of summer in Slushy Town, Population: You. All you have to do is freeze the cup for four hours, pour in the cold drink of your choice (read: anything from soda to LaCroix to juice to smoothies) and crush the sides of the silicone cup until a slush forms. 

    The small cup shaped slushy maker
    A model crushing the silicone cup to make a slushie

    Check out a TikTok of the Slushy Maker Cup in action — it even comes with a spill-proof lid so it won't leak while you're crushing the cup! 

    Promising review: "When it got here I cleaned it and put it in the freezer. I took it out a day later and filled it with Diet Coke just to see what it does. Squeeze it a few times and it's 100% a slushy. I am shocked and thrilled. Worth the money. It has some type of ribbing inside that freezes. If you enjoy a cold beverage, get it quick." —GEORGE

    Get it from Amazon for $14.99 (available in eight colors and two-packs). 

    16. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliate pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict. 

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel

    *Another* promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $12.50

    17. A sleek flat travel water bottle designed to fit neatly into bags and backpacks without disrupting the ~rectangular flow~ of your books and laptop. It's super lightweight, too, making it ideal for travel and people who are out and about all day. 

    clear rectangle shaped water bottle with black edges and lid
    water bottle stashed vertically in a purse

    Promising review: "TikTok made me buy this water bottle and I’ve never been more pleased with a purchase. It was delivered exactly as expected, even better. The size is perfect for inside a purse, book bag, or suitcase. I ordered the gray and it's so understated. Beyond satisfied with this TikTok purchase." —Christina Carson

    Get it from Amazon for $24.99 (available in six styles). 

    18. A copy of Burn After Writing, a guided journal that tens of thousands of reviewers swear by — through a series of questions and thought experiments, it encourages people to take time away from their screens to explore their feelings, both new and old, so they can embrace meaningful ones and try to let others go. 

    Promising review: "I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It’s a great way to look at things from a different perspective and truly hold yourself accountable to different things in your life. I love what it stands for and I look forward to when I burn mine after I’m done. Self love, self care, and meditation for a better state of mind tomorrow is always the goal. I definitely recommend it to those susceptible to change and the willingness to try things different. You’re so much more than what’s been done to you and someone’s inability to see your worth does not decrease your value. Choose you for a change." —Brent Helm

    Get it from Amazon for $7.32.  

    19. cold brew coffee maker so gloriously easy to use that all you have to do is stick your favorite ground coffee in the filter, seal the airtight lid on top, and pop it in the fridge overnight. Boom, 4 cups of cold brew you don't have to lift a finger to make when you're scrambling to log onto a Zoom meeting five minutes late. 

    Promising review: "I LOVE this product so much! I drink iced coffee on the daily but the system I had just wasn't cutting it for me. I didn't know how to brew cold coffee at home (all we have is a Keurig, and there's no cold brew option) so I would go buy iced coffee from Dunkin' every morning. Now don't get me wrong, I love my Dunkin', but I wanted to find a way to be able to make that same iced coffee at HOME, and I think my wallet and gas tank wanted me to figure that out too. I found out about this product through TikTok and it is a GAME CHANGER. All you have to do is put coffee grounds in the filter, fill up the main compartment 3/4 full with water (I use water from my fridge), screw the filter into the lid and screw the lid shut, shake it a little to put the coffee grounds to work, and let it do its magic for 12–24 hours! This is probably the best investment i've ever made. You need this!!" —Carmen E. 

    Get it from Amazon for $21.99+ (clip the $5 off coupon on the product page; available in three colors and two sizes). 

    20. A set of sunscreen reminder stickers — these UV stickers have SPF recognition and will change colors to let you know both when your SPF is working, and then again when it's time to slather more sunscreen on. Each sticker is water-resistant and works for up to twelve hours. NOT TODAY, SUN!!! 

    Reviewer with purple sticker on their arm
    The sticker turned clear

    Check out a TikTok of the sunscreen stickers in action. 

    Promising review: "After yet another bad sunburn even though I'm trying VERY HARD to keep sunscreen on, I bought these. First use was at Disneyland on a 90-degree zero clouds day. This helped so much! I kept an eye (as did my friends) on the dot so we all knew when to reapply sunscreen and not one of us got burned. I also used these on a weeklong hiking adventure in Utah where it was also in the 90s with an extreme UV index. None of us got burned, so all in all this is one of the best inventions!" —Catherine Shock

    Get a 16-count from Amazon for $15.99

    21. A neat-o little rolling egg dispenser to save space in your fridge *and* make you feel like you're the master of gravity itself — its uniquely angled tilt design lightly rolls a new egg forward every time you pull one out to use. 

    Two tiered egg dispenser holding a dozen eggs, six on each tier
    reviewer placing an egg in the dispenser, which rolls it down and slides it into the bottom tier

    Check out a TikTok of the egg storage roller in action. 

    YouCopia is a woman-owned small business that specializes in home storage solutions. 

    Promising review: "Here it is! The best egg container on Amazon! How can I say that? Easy! Engineering! The slight tilt angle on the bottom of the container that the egg drawer sits on forces eggs to lightly roll forward, keeping all your eggs in the front, and never in the back, where you don't need them. It's super easy to use, so easy to clean, comes apart and can hold a full can organizer on top without issue, so no issues with sturdiness. It can easily hold 14 large size eggs. Easily one of my favorite purchases." —Karingen

    Get it from Amazon for $19.99

    22. Peach Slices Acne Spot Dots, a hydrocolloid sticker that you can apply straight onto a zit to flatten it, reduce redness, and even suck the gunk out of individual trouble spots overnight. Personally *love* to see a problem magically disappear while I'm snoozing. 

    Reviewer wearing small round sticker healing a zit
    Small clear dots on a sticker sheet

    Peach & Lily is a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016. 

    Check out a TikTok of the acne spot dots in action. 

    Promising review: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out." —Savannah Wilson

    Get a pack of 30 from Amazon for $4.88

    23. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof.

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

    Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

    Get it from Amazon for $4.99.

    24. longline sports bra so comfy, supportive, and versatile that reviewers love it both for workouts *and* errand running. Bonus — a lot of reviewers say this is an excellent comp to Lululemon "Align"!

    Reviewer in a white V-neck crop top
    Reviewer in black version

    Promising review: "I saw these tanks all over TikTok. I decided to purchase one and absolutely love it. The fit and style is exactly the same. I will say the material is not as soft and is more like a bathing suit material but overall it’s a great purchase!" —M

    Get it from Amazon for $22.99 (available in sizes XS–3XL and 25 colors). 

    25. A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.

    Promising review: "I have to say, I was skeptical about this product from all the TikTok hype about it but after trying it out, it really does work. I’ve used whitening strips before but those usually hurt my sensitive teeth and I hate the taste of some of the other gels on the market but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!" —Victoria Bravo

    Get a two-pack from Amazon for $14.95 (clip the $3 off coupon on the product page for this price). 

    26. A portable handheld fan that's also a flashlight that's *also* a power bank for phones, all of which to say is that this tiny gadget it is officially working overtime. Travelers especially love all three of these deeply convenient functions!! 

    Reviewer holding up small black handheld fan
    The fan propped on a table blowing air

    Check out a TikTok of the portable fan in action. 

    Promising review: "Our vacation planner suggested getting something like this for when you're waiting in line at an amusement park when the sun is out. Best advice ever, used this when we were at Disney this past year. It's lightweight and doesn't weigh you down, the fan has adjustable speeds and also includes a phone charger via USB A port and also a flashlight function. Love that it folds up nice and small, great fan that I'd recommend to anyone!" —Andrew

    Get it from Amazon for $19.99 (available in four colors). 

    27. A cult-favorite drawstring bodycon dress you can quite literally tailor to your precise needs, thanks to the ruching on the sides that lets you adjust the length. Bonus: reviewers mention how breezy and silky the fabric is, so you won't be in a puddle of your own sweat for the rest of the summer! 

    a reviewer posing in the baby blue dress with a white top and matching purse
    A model wearing the pink dress and showing the side view of the drawstrings and ruche detail

    Promising reviews: "I finally bought this dress after seeing it all over TikTok and HOLY SMOKES. It's absolutely stunning!" —Catherine Thriveni

    "This dress is amazing! The fabric is so soft and silky but also has structure and because the sides are ruched, I can adjust it to the perfect length, which means a lot when you're only 5'1". The ruching allows me to control the amount of fabric gathered in the tummy and behind areas. To sum it all up, I LOVE the dress and plan on purchasing at least two more in the army green and the brown because this style dress can also be worn in the fall and spring months with a basic or colored denim jacket and a cute pair of boots or booties!" —Tonya

    Get it from Amazon for $33.99+ (available in women's sizes S–XL and in 24 colors/styles).

    28. A "Bread Buddy" dispenser to keep sandwich bread fresh by ensuring it stays *way* more airtight than it does in just the bag alone, and also lets you use the bread bag in a clever way to dispense slices one by one. Tons of reviewers are noting how much longer their bread stays fresh (and how much easier it is to store without worrying about it getting smushed!). 

    A reviewer using the rectangular bread dispenser to pull out a fresh loaf
    An image of the rectangular bread holder with a loaf inside

    Buddeez is a family-owned, Missouri-based small business that specializes in unique household products. 

    Check out a TikTok of the Buddeez sandwich bread dispenser in action. 

    Promising review: "The Buddeez Sandwich Bread Dispenser is great! It does exactly what it was intended for. I live alone and I don't quite go through bread often enough before the last quarter section of the loaf starts to go stale. I was originally looking for something to put a loaf of bread in as a shell for my vacuum sealer, that would keep the bread from getting crushed from the pressure. This dispenser solved all of my problems. Thank you!" —DRMcQuaig

    Get it from Amazon for $12.49

    29. BYO Blush Oil, which is the ultimate in easy-to-use makeup because it practically does all the work *for* you — its color is designed to react to the pH of your skin, giving you a wholly personalized look without any extra work. TBH, it's no wonder this is one of their bestselling prods.

    editor dabbing clear blush on cheeks as it changes color to pink
    The green and orange bottle of blush
    Emma Lord/BuzzFeed

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

    Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on! 

    Check out a TikTok of the BYO Blush in action. 

    I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day. 

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia for $36 or Amazon for $36.

    30. A delightfully practical Stojo collapsible travel cup (with a straw!) you can use to drink coffee or water on the go — reviewers love that it collapses to a teensy, easy-to-store size, and that you can easily reheat it in the microwave, unlike other travel mugs. 

    A small pink coffee cup with a lid
    The coffee cup folded to the size of a hockey puck

    Check out a TikTok of the Stojo collapsible cup in action. 

    Stojo is a small business that specializes in dishwasher-, microwave-safe storage and travel products with the goal of eliminating single-use plastics. 

    Promising review: "I take my lunch to work and during mid day I like to use the Keurig to brew a cup of coffee. The 12-ounce Stojo cup I purchased is very practical. It is thick and durable. The plastic collar enables you to hold the cup without squeezing it or burning your hands on the hot walls of the cup. It seals well so you don't have to worry about leaking your drink on your shirt. It even has some reasonable thermal properties. There is enough volume in the cup to allow for the 12-ounce brew plus ample creamer. It's not a stainless vacuum cup, but it does hold its temperature better than your typical gas station or coffee shop cup. Plus you have the advantage of being able to reheat your drink in the microwave which you can't do with a stainless cup. Washes easily too. If you want a 12-ounce cup that keeps your drink hot or cold for a long time, this isn't the cup for you. But if you need something practical that will keep your coffee warm for 30–45 minutes, can be reheated in a microwave, and collapses to the dimensions of a tall hockey puck, this is a good purchase. You'll have it for years." —ViciousCycle

    Get it from Amazon for $19.95+ (available in four sizes and 24 colors). 

    31. A fast-acting ChomChom pet hair remover roller that is deeply beloved by pet owners — it's like a sticky lint roller, but specifically designed to pick up pet hair. It not only locks it in, but also stashes it inside the roller itself so you don't end up making matters worse by just shoving the hair around (instead of getting rid of it properly). 

    GIF of reviewer using the chom chom roller to remove fur from a couch
    reviewer image of a chom chom roller open to reveal all the collected pet hair inside

    Here's what BuzzFeeder Jenae Sitzes has to say about it: "The tens of thousands of 5-star Amazon reviews are reason enough to add the ChomChom to your cart immediately — but let me add my own personal review to the stack. I've been using the ChomChom for quite a while now. It took 10 seconds to rid my velvet couch ottoman of the hair my two gray kitties are constantly leaving everywhere. It takes a bit of practice to get the hang of using this roller — at first, I thought you only brushed down in one direction, and was confused why it wasn't picking up hair. It's important to do a push-and-pull brushing in *both* directions so it actually pulls the hair inside, which does require you to apply a bit of pressure. Afterward, you'll just dump out the hair that's been trapped inside. The ChomChom is best for large flat surfaces like couches and beds."  

    Promising review: "My cat sheds and I saw this on TikTok and very much thought of it as an impulsive purchase at first for its price tag. But no, this is a very very necessary item in my day to day life. Does it pick up every single hair leaving everything completely hairless, not really, it can be difficult to pick up hair from difficult crevices/corners and hair that's trapped within woven fabrics/upholsteries — HOWEVER — it does a wayyy wayyy better dang job than a lint roller or other products that rival this. My mother picked up something from a competitor and it did not clean up the hair as well as this did. I keep getting these for my pet-having friends as gifts because it's truly a holy grail product. I like that it picks up human hair too because as a long hair haver I can shed about as much as my cat does. It's a durable product too, I've had mine for about a year now and it still works like it used to and it's fairly easy to clean the inside." —Connie

    Get it from Amazon for $19.99.  

    32. A fast-drying coffee mat for those of us who have the tendency to treat our Keurigs like a splash zone — this absorbs coffee and water right up in seconds, so you don't have to waste time and towels wiping down the counters every time you get a little *too* enthusiastic about grabbing your caffeine. Bonus: it also hides stains from milk and coffee, so it'll be like the spills ~never happened~. 

    Black coffee mat underneath two coffee machines
    Water disappearing into the fast-drying mat

    Check out a TikTok of the coffee mat in action. 

    Psst — reviewers love this for underneath pet bowls as well! 

    Promising review: "I doubted this would work. I was wrong! Works great, can be cut to shape. I bought it to place in a cookie sheet on my counter to hold coffee pot, coffee and a couple cups. That way Dad's coffee mess is contained. Works great. I plan on throwing it in the laundry every couple weeks to a month to wash it. The new coffee pot is not as messy as the old one!" —Sandra Wheeler

    Get it from Amazon for $13.59+ (available in five colors and three sizes). 

    33. An oh-so-chic adjustable mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative when you're on the move. Psst — a lot of reviewers mention this is an excellent comp to Lulu! 

    Reviewer with black buckled fanny pack across their shoulder and chest
    Reviewer opening the fanny pack to show pockets on teh inside

    Promising review: "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." —Jolie

    Get it from Amazon for $16.98 (available in 40 styles). 

    34. A set of safe-locking magnetic duvet clips to keep that sucker in the duvet cover where it BELONGS instead of sagging to the bottom of your bed like a sack of fluffy potatoes. You can pin these securely to duvets up to ten pounds in weight and then easily remove them with a magnetic key when the cover needs a wash. 

    a clear circular pin pressed into a duvet cover pinning the duvet in place
    model showing the process of pinning and using the magnetic key to unpin the duvet
    Amazon

    Checkout a TikTok of the duvet clips in action. 

    Pinion Pins is a small business specializing in home improvement products. 

    Promising review: "I was super worried about if I would have enough of the Pinions, and I totally do! My duvet is kinda thick and the Pinions pierced through with no problems! Plus with a little extra room if I had some extra layers. I REALLY like how you have to have the magnet tool to pull them apart. Other duvet tools I’ve seen just plain suck. The clips are never reliable and the ties just don’t stay. This handy dandy tool ENSURES nothing will move. I placed one on each corner of the duvet and then I put one on the middle edge between each corner. Absolutely no moving! Don’t walk, RUN TO BUY THIS. I also like how unnoticeable they are." —Abigayle Mishler

    Get a pack of eight from Amazon for $17.95

    35. A rechargeable mini USB fridge deodorizer perfect for banishing that ~off~ smell that lingers in your fridge even after you deep clean it. Reviewers also swear by it for deodorizing other small spots in their homes, like shoe closets, laundry rooms, and even their cars. 

    Check out a TikTok of the deodorizer in action. 

    Promising review: "I love how little space this deodorizer takes up. I’ve had a few different brands and types, but all were fairly bulky. This charged fast, and I love I only need to recharge monthly. My fridge hasn’t smelled once since I’ve started using." —Amazon Customer

    Get it from Amazon for $22.99