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    Step Right Up And Look At These 53 TikTok Products That Are Popular For A Reason

    Anyone who sleeps near a snorer is going to want to invest in these $20 mega comfy sleep headphones, stat.

    We hope you love the products we recommend! All of them were independently selected by our editors. Some may have been sent as samples, but all opinions and reviews are our own. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A super-chic minimalist glass tumbler that reviewers love for on-the-go iced coffee and water. I personally love mine because I am *terrible* at drinking water (the Wicked Witch of the West has nothing on me!!) but this straw situation has a weirdly good mouth-flow-feel (there is probably a more concise way to describe that, but too late!!) and it makes it more fun to hydrate. Also I am an aesthetic monster, and this ticks that box. 

    Editor holding glass tumbler with pink silicone lining and pink straw
    closeup of tumbler showing wooden lid
    Emma Lord/BuzzFeed

    Promising review: "I saw this product on TikTok and automatically liked it! I love that it comes in so many different colors and the top is wood. I drink lots of water and needed a cup I could take with me everywhere. I could also put iced coffee in it too. I love that it came with two straws, a clear one and white. I will be purchasing another one for my husband and also one for my mom in different colors!" —Rose

    Get it from Amazon for $15.99 (available in dozens of colors and in multiple packs). 

    2. A set of resistance bands so you can tailor your booty and leg workouts to your exact level of resistance and strength — these come with a light, medium, and heavy resistance band to work abs, glutes, thighs, and calves. (Plus it comes with a booklet to get you started!)

    Reviewer using blue resistance band in a thigh workout
    A blue, pink, and purple set of three bands

    Promising review: "I was pleasantly surprised. I actually saw this product recommended on TikTok and I had to try them. I absolutely love them. They're very durable. Comfortable and the level of stretch is perfect. I wasn't expecting a storage bag or workout booklet. Would definitely recommend!!" —Josie Chavez

    Get it from Amazon for $14.44+ (available in three color combos). 

    3. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear by for reducing the appearance of pores and helping their makeup apply more smoothly and evenly. 

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because thanks to TikTok, it's constantly out of stock. Now is finally our chance!

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly

    Get it from Amazon for $9.

    4. An extra large combo air fryer and oven for anyone whose Venn diagram of "I want to eat like royalty" and "I would like a machine to do all the cooking for me" is a circle. This bb comes with 11 different presets based on what kind of meal you're cooking so you'll get the optimum time and temperature for perfectly-crisped dinners and desserts that will leave your actual convection oven *shaking* with jealousy. (Particularly because this thing not only doesn't need time to preheat, but will cook food up to 50% faster!) 

    A white square shaped air fryer with a digital control panel
    Kebabs perfectly crisped in the air fryer basket

    Promising review: "After seeing so many people using it on TikTok, I had to get it. Zero regrets." —Deena Walton

    Another promising review: "I chose this particular air fryer over hundreds offered on Amazon. Features that were the most important to me were the number of presets (counting defrost), the warranty (a year), Cosori accessories, and ease of use. It is easy to clean in the dishwasher, and the preset settings mean that I don't have to calculate time or temperature. But it's also easy to add time or subtract it if you need to. The night I received my air fryer, I made the most amazing steaks that were so tender and moist inside! Since then, I have made Cornish hens, BBQ ribs, blueberry muffins, tater tots, and many other dishes. The fryer is not heavy and it is not loud when in use. Do yourself a favor and buy this!" —nativehoosier

    Get it from Amazon for $119.99.

    5. A painless, mint-flavored teeth-whitening pen that gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just...you know. Existing as a human with teeth.

    Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

    Get a two-pack from Amazon for $16.99 (clip the $3 off coupon on the product page for this price; also available in a four-pack).

    6. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this! 

    Before and after image of a reviewer with bumps on their arm and without
    The tube of scrub

    Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Lana

    Get it from Amazon for $12+ (available in three sizes). 

    7. A set of affordable, highly popular wireless Bluetooth earbuds that make *excellent* AirPod dupes, except arguably better — these are completely waterproof (like, you can fully take them in the shower) and come with several silicone earbuds to get the best fit possible.

    These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge). 

    Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Katlyn D Arnold

    Get it from Amazon $25.99+ (available in five colors).

    8. Plus a pair of wireless sleep headphones that will play white noise or the music of your choice in a comfy headband, so you can enjoy the calm of it all night long (and block out the unrepentant snoring of certain people and/or pets).

    A model sleeping with the headphone band around her ears
    Amazon

    Promising review: "I saw these on TikTok and since I have so much trouble finding quality headphones I decided to try it. I’m very happy with the sound quality and comfort of these. I’m able to fall asleep to my music or podcast without having to limit myself to sleeping on my back or losing an ear bud in my bed in the middle of the night. It makes working out easier as well. The value is worth the quality. I would recommend." —Thunder Muffin

    Get it from Amazon for $19.99 (available in 13 colors). 

    9. A cult-favorite ~secret~ popcorn salt that anyone in the movie theater industry will tell you is a perfect dupe for that oh-so-savory buttery goodness you love to inhale before the previews begin. Not to be dramatic about popcorn on main, but this stuff is game changing.

    A carton of Flavacol salt
    Reviewer image of buttery popcorn
    Emma Lord/BuzzFeed, www.amazon.com

    Our family recently unearthed this because beloved To All The Boys I've Loved Before author Jenny Han mentioned that it was her secret to delicious popcorn, and it may have just wrecked me for other at-home popcorn for the rest of my life. It genuinely tastes just as salty and buttery and savory as fresh movie theater popcorn. I inhaled it so fast that every single one of my organs lit up in mild alarm.

    Promising review: "I am a person who will make myself sick eating buckets of popcorn (I have no self control). This has by far been my favorite 'TikTok made me buy' item. My at-home popcorn is now my favorite thing to make and I don't need to go the theater for popcorn. Very much worth the purchase and this will last me such a long time." —S Martinez

    Get it from Amazon for $9.25+ (available in three sizes).

    10. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.) 

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

    Get a six-piece set from Amazon for $9.98 (available in three color combos). 

    11. A copy of Burn After Writing, a guided journal that tens of thousands of reviewers swear by — through a series of questions and thought experiments, it encourages people to take time away from their screens to explore their feelings, both new and old, so they can embrace meaningful ones and try to let others go. 

    Promising review: "I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It’s a great way to look at things from a different perspective and truly hold yourself accountable to different things in your life. I love what it stands for and I look forward to when I burn mine after I’m done. Self love, self care, and meditation for a better state of mind tomorrow is always the goal. I definitely recommend it to those susceptible to change and the willingness to try things different. You’re so much more than what’s been done to you and someone’s inability to see your worth does not decrease your value. Choose you for a change." —Brent Helm

    Get it from Amazon for $7

    12. A bottle of Elizavecca Hair Treatment, an Olaplex "dupe" repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

    Promising review: "I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." —curlyhead3

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $7.84.

    13. An adjustable weighted fitness hoop so you can crank up your favorite workout bops playlist and break a sweat recess-style. Reviewers swear by this not just for strengthening their core, but relieving back aches from sitting in one place too long (Big WFH Mood, y'all). 

    Model using a blue weighted hoop to swing into a workout
    pink version laying on the floor

    Promising review: "Like everyone else I saw this on TikTok and decided to give it a shot. Super fun to use. I'll admit it's difficult to start but once you get the hang of it after a few minutes it's super easy and fun. It is a little loud but nothing unbearable. The pieces are easy to add to, and the weight is not too heavy or light." —Richard Enriquez

    Get it from Amazon for $39.99+ (available in 15 colors). 

    14. A Bissell multipurpose carpet and upholstery cleaner that has a *MAJOR* fan following of parents and pet owners — this compact, super portable powerhouse uses warm water and a special formula to make stains from grass, mud, pet accidents, food, and all your other home-related shenanigans look like they never even happened. 

    Model using a small green suction from a vacuum on a carpet
    Model using it on a car seat
    Amazon

    Each cleaner comes with a trial size of Bissell's Spot & Stain Formula, which is also available on Amazon for $12.99

    Promising review: "Yep! TikTok made me buy it and I loved it. Looked for it online, and on Walmart they were about 150 dollars for some reason?? Got it here, and I am LOVING IT. Things definitely look cleaner. Spots on my carpet are gone, and my car seats look brand new for the first time since I bought it! Directions are easy. Just a heads up, MAKE SURE TO USE WARM WATER. if you leave water in it and it gets cold, it's not as effective, so just follow instructions and it should be wonderful!" —Carlos 

    Get it from Amazon for $109.59

    15. Or a bagless, touchless stationary vacuum that'll suck the gunk on your floors right up instead of wrangling with a dustpan full of hair clumps that keep falling out or a heavy vacuum cleaner. Why lug a vacuum around when you can get the job done with a lightweight broom instead? 

    the gray and black bagless, touchless vacuum on a tiled floor next to broom
    GIF of reviewer sweeping dust into bagless vacuum

    Promising review: "Saw it on TikTok and knew I had to have one. I hate cleaning but get annoyed with the clumps of dog hair and bits of things on my kitchen floor. I usually just vacuum my tile with the vacuum, which is a pain. This thing is so easy to just sweep things into and it sucks them right up. Sure, it's more expensive than my actual vacuum, but I've only had it three days and have used it two times." —Amazon Customer

    Get it from Amazon for $129 (available in five colors).

    16. A Yonanas fruit soft serve maker that magics any frozen fruit into an ice cream or sorbet texture so you can have a yummy frozen treat made to your *precise* favorite fruit combos. A lot of folks with dietary restrictions swear by this to get their ice cream kicks! 

    The black device on a table with sorbet in a bowl under it
    A close up of a reviewer's yellow and red sorbet

    Promising review: "I saw one of these in action at a friend's house like five years ago and thought it was just a made up memory, because making ice cream out of solely frozen fruit seems wild. But when I saw a TikTok about it I immediately went to Amazon and bought it. Literally this was the BEST decision of my life. I cannot believe still how amazing this thing is! It makes the creamiest, best tasting fruit ice cream ever. It’s easy to take apart and clean, and super easy to use." —DMCKAY

    Get it from Amazon for $39.97+ (available in six colors). 

    17. Brazilian Bum Bum Cream, a cult-favorite moisturizing body lotion infused with caffeine, guarana extract, and coconut oil to simultaneously tighten *and* smooth skin. Reviewers are also obsessed with the soothing "sunshine" smell (with some replacing their perfume with it altogether!). 

    The jaw of cream in a model's hands
    Model spreading cream on their upper thigh
    Amazon

    Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen

    Get it from Amazon for $22+ (available in two sizes).

    18. A four-pocket FlipBelt destined to become any runner's best friend — it's designed to hold items like your phone, keys, and ID without bouncing or budging, and it's also reflective if you're the kind of monster who runs early in the morning or late at night.

    Runner lifting up top to show black fabric belt wrapped around their waist
    A phone sliding into the flipbelt

    Psst — it's also machine washable and dryable!

    Check out a TikTok of the FlipBelt in action! 

    Promising review: "Love love love my FlipBelt. I cannot stand arm bands so for the past year, I have been running while holding my phone (I know, awful). I was running with my coworker and she suggested I get a running belt. Having run a couple of half marathons in the past, I have used running belts but they tend to bounce around and just be an annoyance. I happened to stumble on the FlipBelt on Amazon and had to give it a try. It fits my iPhone 7 that has an OtterBox on it, and did not budge once during my six-mile run. At the four-mile mark, I even tried adjusting it because I thought there's no way this thing is staying in place so well, and it was still in the exact same spot as when I started my run. I also noticed I was able to run faster than usual and I think it's because I was concentrating on holding my phone with its massive case on it. If you're in between sizes, I suggest going a size down. Can't wait to wear this for my upcoming half-marathons in the fall!" —kel07

    Get it from Amazon for $28.99+ (available in XXS–XXL and 13 colors).

    19. A set of energy-restoring shower steamers for days when you wake up and you just can't even. These are made with grapefruit, cocoa orange, and citrus essential oils to give you a quick jolt *much* more relaxing than that rude alarm clock of yours.  

    Promising review: "I kept seeing this product pop up on TikTok so I decided to buy a pack and I'm SO GLAD I DID! These smell so good and are a perfect way to relax while in the shower. I now recommend them to everyone I know!" —Merry

    Get a pack of 12 from Amazon for $29.97 (available in four scents and select 24-packs).