We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.
1. A trio of hydrating lip sleeping masks for three Laneige-like masks in *one* — this even comes in four different flavor combos so you can split them among friends, if you're feeling generous ✨.
Promising review: "This is the most moisturizing lip treatment in the market. When my lips started getting dry due to the cold season I was thinking of buying the Laneige lip mask, but it’s soooo expensive. This is a fraction of the cost and feels just the same. Very good product." —Riya
Get it from Amazon for $9.90 (available in four combos).
2. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliate pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict.
Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel
"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust
Get it from Amazon for $11.88.
3. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~.
Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben
Get it from Amazon for $9.89.
4. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I personally bought this a few months ago and love it! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Get a two-pack from Amazon for $9.90.
5. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight hydrating face serum designed for *all* skin types reviewers swear by for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses!
I use this on my skin and definitely have noticed results! While it didn't help kick my all of stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!
Promising review: "My skin dries out severely during the winter all the time, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me, eww!! I resisted for weeks refusing to use this product as she constantly vouched for its abilities. After a month I finally gave in, and boy it is amazing! My hands feel more moisturized than ever for longer and it doesn't leave a disgusting greasy feel as Vaseline. Take it from a once non-believer, you have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko Ozaki
Get it from Amazon for $16.02.
6. *Plus* COSRX Snail Mucin 92% Moisturizer, the snail essence repair serum's partner in crime — this gel cream not only locks in moisture to plump and hydrate skin, but reviewers claim it genuinely has changed the texture to make it smoother at a fraction of the price of its competitors.
To use as intended, apply the moisturizer after the snail repairing essence has dried on your face in your skincare routine.
Check out a TikTok of the snail mucin moisturizer in action.
Promising review: "Very moisturizing but not oily. Can use under water-based or silicone-based makeup. As a night cream could use a boost, I put this on and then top with a little Ponds and get glowy skin despite being 40. Has a weird smell but it fades very quickly. Used to use the Beauty of Joseon Dynasty Cream, this is half the price and does all the same things except smell good." —Amazon Customer
Get it from Amazon for $18.90.
7. A portable facial mister with such a soft, cooling spray that reviewers are *obsessed* with the way it soothes their skin. People also use this to keep their lashes hydrated when they're getting them applied, and act as a quick-fix humidifier if their sinuses are dry!
8. Nyx's Pore Filler Targeted Stick, a holy grail option for anyone with sensitive skin who may have had it up to HERE with other pore fillers and their promises. This has a "blurring" effect to reduce the appearance of pores and smooth your skin without causing any extra shine you have to blot out.
Check out a TikTok of the Nyx Pore Filler in action.
Promising review: "Great product. I have tried more expensive products and have discovered that NYX pore filler is as good as the $40 products. It leaves a smooth matte finish." —Amazon Customer
Get it from Amazon for $9.99.
9. Tower 28 Beauty's splurgeworthy MakeWaves lengthening + volumizing mascara to give your eyelashes such an immediate VAVOOM!! that you'll be a convert for life. This is designed to be buildable *without* clumping so you can control the amp up factor, and is water-resistant for all day wear.
10. A dark spot-removing soap bar you might want to try if you're someone with sensitive skin or hyperpigmentation that kicks up in the summer — this is formulated not only with hyaluronic acid to protect your skin's moisture barrier but a blend of vitamin C, retinol, collagen, and turmeric to help brighten and soothe skin.
Promising review: "If you're someone who has sensitive skin like me, this product is for you! I learned about this product on TikTok and decided to try it out. It's worth the money. The smell is not overbearing, and it reminds you of a refreshing citrusy fruit. I'm very particular about trying skincare products, but this is your go-to. It will have your face feeling refreshed and clean, and there's no white cast." —Elisabeth L.
Get it from Amazon for $14.99.
11. A ~weightless~ liquid cream blush with some real Rare Beauty blush energy that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blend-able the colors are, and how soft and dewy the effect is on their skin.
Promising review: "Creamy and blendable. These are great blushes and have lots of pigmentation. Very creamy and a smooth application on the skin! It is a great [alternative] for the Rare Beauty blush. It lasted me the whole day and did not melt off. It has a lot of coverage and does not need too much when applying." —Harsh Argawal
Get it from Amazon for $7.99 (available in 12 shades and in sets).
12. Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨ feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. People compare it to pricey versions like Farmacy Green Clean, Dermalogica, and Elemis!
Juno & Co. is a small business specializing in personal care and skincare products.
Promising review: "I’ve loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1–2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great and a little goes a loooonng way — I’m in love!" —Amazon Customer
Get it from Amazon for $14.99.
13. A buildable Glimmer Glow Stick lipstick with a sheer, subtle glitter and a unique rosy tint formulated with ~pH technology~ so it will adapt to your own personalized shade.
Check out a TikTok of the Glimmer Glow lipstick in action.
Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow
Get it from Amazon for $3.99.
14. A bottle of Witch Piggy Hell Pore Control, which is both a delightfully effective hyaluronic acid-based pore tightening serum *and* my new stage name. Reviewers love this for tackling enlarged pores and giving a dewy glow without causing oiliness or triggering breakouts, plus helping fade dark spots and acne scars.
Promising review: "If I could give this 10 stars I would! Ran out of 'The Ordinary' hyaluronic acid I’ve been using for a year and no stores close sold it so I gave this a try. So glad I did because it’s a thousand times better!! I put it on first, then moisturizer after I put on my primer and makeup and it looks the best it’s ever looked. My pores were smaller in just three days and my skin so hydrated. I have combo skin son my 'T' zone gets awfully oily. The fix is to make sure your skin is hydrated. Also the bottle is twice the size of 'The Ordinary'! This does it all!!! So very impressed." —smnthfinch
Get it from Amazon for $7.
15. Pure Instinct Roll-On, a TikTok-viral "pheromone-infused" scent a lot of reviewers love because it's designed to smell different on each user by blending with the unique pH of your skin. It's marketed as a way to make yourself smell more ~alluring~, but a lot of reviewers just genuinely love the sweetness of the unique but subtle scent.
Pure Instinct is a small business established in 1985 that specializes in personal fragrances and essential oils.
Promising review: "I’m extremely picky with perfumes. I hate anything overpowering, too floral, too sweet, too musky. This smells so faint like soap. It just smells clean. Like you just got out of the shower. Reminds me of Skin by Clean which is my favorite perfume ever. To me it has very subtle notes of vanilla and flowers. I mean like real flowers not like the artificial floral scent that is nauseating. This smells beautiful. The smell does change over time as it reacts with your body. I’ll definitely be buying again when I run out." —Emily
Get it from Amazon for $16.95.
16. A set of glass ice globe facial massagers that first of all just feel SO so so so nice on your sleepy, early morning face, and second of all are an excellent way to reduce puffiness and soothe irritated skin. Reviewers also swear by these for staying cool in warm weather!
Promising review: "I had never seen anything like these before, my massage therapist whipped them out and I immediately went home and bought some. I have rosacea and these are great for soothing my skin. I’m in love!" —Janie Waltz
Get it from Amazon for $14.79 (available in four colors).
17. Ghost Democracy's Floodgate, a beloved gentle daily hyaluronic acid and niacinamide serum formulated to boost moisture, smooth skin, and give your face that dewy ✨glow✨ that will make the sun itself be like, "Um, excuse you? I'm the main character here??" This is designed with linden flower and green tea extracts to be especially kind to sensitive skin!
Promising review: "This hyaluronic acid is the perfect texture, imo!! It gives my skin a plump and supple look after applying and when I wake up in the morning, my skin is glowing!! I have noticed that my skin tone has also looked more even since using this product! I also love using it on my body since it provides the greatest amount of moisture!!" —Jenna C.
Get it from our Goodful shop for $36.
18. BYO Blush Oil, which is the ultimate in easy-to-use makeup because it practically does all the work *for* you — its color is designed to react to the pH of your skin, giving you a wholly personalized look without any extra work. TBH, it's no wonder this is one of their bestselling prods.
Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.
Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!
Check out a TikTok of the BYO Blush in action.
I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day.
Get it from Amazon for $36.
19. E.l.f. Power Grip Primer, an inexpensive alternative for Milk's Hydro Grip primer and a *godsend* for makeup lovers of all skin types, particularly those dealing with dry, flaky, or acne-prone skin. Once you apply this and let it set for 30 seconds, not only will it grip your makeup in place, but the hyaluronic acid will help moisturize and plump your skin to improve its texture over time.
Promising review: "I wanted to try this for the longest time and I finally got it and I was not disappointed. I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it." —Megan Lindstrom
Get it from Amazon for $8.11.
20. A box of "Zombie" face masks that are NOT for the faint of heart, but definitely get the job done when it comes to tightening skin and reducing pores and wrinkles. Once it's on your face, it starts to tighten and makes you look like a literal! zombie!!! in this very spooky but satisfying way. You leave it on for a quick 10 minutes, and then it washes off super easily and leaves your skin bright and rejuvenated.
Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced my pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level." —Samantha
Get a box of eight masks from Amazon for $24.68.
21. Tonymoly's cult-fave, underrated Wonder Ceramide Mochi Toner, because "glazed donut skin" is out and "mochi skin" is IN. You can use this on clean skin to help reinforce your moisture barrier, helping smooth and protect your skin to give it that bounce and even tone of the mochi you know and love. (Anyone else a little hungry right now?)
Promising review: "Just recently found out about toner, and then found out how expensive it is. This after a lot of research was the most affordable option with good ingredients. Now that I’m using it I see how little I use every day. It’s supposed to have seven layers on your face every morning. This really works and I feel my skin is good all day." —Debi
Get it from Amazon for $21.85.
22. Elizavecca's Milky Piggy Hell Pore Vitamin Bright Turn Peeling Gel for anyone who wants the satisfaction of sloughing dead skin off in real time — this is designed to exfoliate quickly *and* gently, giving you smoother, brighter skin without the "yikes!!" sting and dryness of other competitors. Bonus: Reviewers say it's an excellent pore cleanser.
Note: You should always test new products on a small patch of skin before use; also, reviewers recommend using room temperature or cold water with this to prevent it from getting tacky and sticky.
Promising review: "Works well, fun to use! Love this product. I feel so clean and fresh after using it, and I actually have a fun time rubbing it off my face! It’s pretty satisfying! I also think the smell is pretty nice, but not super overpowering. I’m an asthmatic and it doesn’t affect me at all (normally strong smells are a trigger for me). 5/5 stars!" —Jade
Get it from Amazon for $11.99.
23. A bottle of Haeyo Mayo, or "mayonnaise for your hair" — this hair mask's special blend of shea butter, macadamia seed oil, and egg yolk extract will restore your hair's natural moisture and shine (and quite possibly give you a craving for a BLT, but hey, your hair's gonna look REAL nice while you make it).
Promising review: "I have dead hair from bleaching it so much and I was a bit skeptical if this would work, but oh my god it makes my hair softer than a corgi's bottom. And it smells really good too. Will definitely restock when I run out!" —hanyouinlove
Get it from Amazon for $15.20.
24. Etude's delightfully multipurpose Dear Darling Water Tint, which a lot of reviewers compare to Benefit's Lip Tint. This smudgeproof formula is designed primarily to be a natural-looking, weightless lip stain, but reviewers use it as a blush as well!
Promising review: "I bought the Benefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point what’s there not to like?" —Rachael
Get it from Amazon for $6.30 (available in three shades and combo packs).
25. A soothing Jelly Lip Melt with an oh-so-satisfying texture and delightful moisturizing power that you can get in refreshing flavors like lychee, watermelon, blackberry, and green grape. Psst — a lot of reviewers compare this to the cult-fave Laneige mask!
Promising review: "If you like the Laneige lip sleeping mask, then get this. In my opinion, this lip melt works even better and stays on my lips way longer! Whenever I used the Laneige mask before bed, I would always wake up feeling like it had all rubbed off and my lips would feel a little dry, but also kinda sticky somehow. With this lip melt, I wake up still feeling like I have the product on my lips, and they feel smooth and hydrated. I also prefer the texture of this lip melt more, and a little product also goes a long way." —Caimish
Get it from Amazon for $11.40+ (available in eight flavors).
26. Live Tinted's Huestick Corrector, which is a 4-in-1 eye, lip, and cheek multistick designed to neutralize dark spots and circles to help even out your skin tone before you use concealer or foundation. You can also use it as a buildable blush or lip color because it is truly a beauty MVP.
Live Tinted is a woman-owned small business founded by entrepreneur Deepica Mutyala that specializes in clean, vegan, cruelty-free beauty products for all skin tones.
Promising reviews: "I'll admit, I was totally skeptical of these Huesticks. I am 34-years-old, of Sri Lankan descent (medium to deep tan skin) and I've NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a BeautyBlender and then using my same amount of cc cream and powder foundation. You really still can't tell I'm wearing makeup." —Reviewer
Get it from Ulta for $24 (available in five shades).
27. A cult-fave exfoliating coffee face scrub reviewers with oily and combination skin *swear* by to help tackle blackheads, whiteheads, and acne. This herbal blend of rosemary, thyme, petitgrain, tea tree essential oils, and Arabica coffee grounds has got your back — and by back, I mean your face.
Promising review: "Love the smell and how it makes my face feel and look after use. My face feels smooth and moisturized. And it is really great that the product is made of repurposed coffee so it's not only amazing for my skin but also good for the environment. Love love love this product and will keep buying again and again." —Kadri J.
Get it our Goodful shop for $22.
28. A strengthening rice water protein shampoo bar to encourage hair growth by balancing the PH in your hair — reviewers with dry, brittle hair swear by this for helping soften and restore their locks! Bonus: this is vegan, zero waste, and 100% compostable.
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in haircare.
Promising review: "I bought this after seeing how beautiful and healthy my sister-in-laws hair looked. My hair had become dull and I difficult to manage. I felt I had nothing to lose. I am thrilled with the results. My hair stayed sleek and shiny when I blew it dry. When I let it air dry, is fell in soft curls. There was no frizz at all. I have been using expensive salon products, no more! I am sold on this product!" —Beth P. Pelzer
Get it from Amazon for $13.99 (and check out the conditioner for $13.99).
29. Supergoop's Shimmershade Illuminating Cream Eyeshadow — complete with SPF 30!! — to give your eyelids a subtle, natural shimmer you can apply lightly or build depending on the ~mood~. Reviewers especially appreciate how sweatproof and long-lasting it is compared to competitors.
Check out a TikTok of the Shimmershade Illuminating Cream Eyeshadow in action.
Promising review: "I work outside so I love the idea of an eyeshadow with sunscreen. It is a gorgeous shade with a buildable pigment. After I do my eyes I pat the extra on my nose, cheekbones, and Cupid’s bow for a subtle glow." —mermaddie
Get it from Amazon or Sephora for $24 (available in four shades).
30. Freck Beauty's Slimelight Highlighter for some all-purpose ~shimmer~ — you can use this on your cheeks, eyes, temples, or truly anywhere you want to add some pigmented ✨✨✨ to your life.
Freck Beauty is a woman-owned, California-based makeup brand established in 2017 that specializes in bold, clean beauty products.
Here's what BuzzFeeder Jasmin Sandal has to say about it: "I consider myself *blessed* to have been able to try out this powerful, feels-so-good-on-the-skin beauty product. It comes in three highly pigmented shades that complement different skin tones. And depending on the occasion, all three really do work for my darker complexion. Big Bang features a green/gold shimmer, Beam Machine a bronze/pink, and Space Face has a violet/purple hue. I like to think Beam Machine is perfect for an everyday glow, Big Bang for a fancy dinner party, and Space Face for when I know I'm going out out."
Get it from Sephora for $19.50 (originally $28; available in three shades).
31. A standard set of colorful makeup brushes so affordable and reliable that TikTokers can't get enough of them, with a lot of reviewers saying they compare to high end versions. The brushes are made with soft synthetic bristles friendly for all skin types, with a texture that gives makeup a smooth, polished finish. Also even if none of those excellent things were true, LOOK HOW PRETTY!!!
Promising review: "I'm an experienced makeup user and have used all types of brushes. These brushes are so good. You’re able to pack on color, blend, or do whatever you want, and they work so well. I didn’t have super high hopes because of the price point but I think I’m going to buy more." —Norma
Get a set of 17 brushes from Amazon for $27.99 (clip the $2 off coupon on the product page for this price; available in four other styles).
32. A rainbow eyeshadow palette that is basically like a fun playground for your face — these super long-lasting, blendable, high-pigmented shades give you all the WOW factor of the more expensive brand name versions without the OH NO factor of the price.
Promising reviews: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even 4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m. and it's almost 1 a.m., the 'highlight' stayed on my nose even with my mask on through a whole day of work. That blew my mind." —Daniel T Adams
Get it from Amazon for $7.99.
33. A bottle of thermal color-changing nail polish so you can feel like a magician every time you run your fingers under warm and cold water.
Cirque Colors is a small Brooklyn-based business specializing in handmade nail polish and nail accessories.
Promising review: "My favorite nail polish. I was iffy when I first put it on, it seemed an awkward consistency for nail polish...but I was happily surprised. It is matte and dries super fast and after two coats and 10 minutes they were done. I was going to put topcoat over them for a glossier finish, but I ultimately just left them matte. It goes on and dries beautifully, it changes to purple in cold temperatures, and it DOES NOT CHIP OR PEEL like many thermal nail polishes." —Samantha Martin
Get it from Amazon for $16.50 (available in eight colors).
You on your way to flex your ~towering~ Tower 28 lashes:
