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    42 Beauty Products Reviewers Say They'll Use "Forever"

    Dry skin is temporary, but this hydrating cleanser that removes makeup without stripping your skin of its natural oils is forever.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. E.l.f.'s Poreless Putty Primer, a TikTok-famous lightweight base primer that reviewers swear by for reducing the appearance of pores and helping their makeup apply more smoothly and evenly.,

    LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. I've been trying to snag it for weeks and thanks to TikTok, it's constantly out of stock. Now is finally our chance!

    Promising review: "I actually prefer this poreless putty (pinkish in color) over the matte one (white in color). I did not use a lot, but even put it on my skin and at the end of the day when I went to wash my face, I was really impressed at how impeccable my makeup still looked and I did not use a setting spray that day. Even my family commented on how great my makeup still looked at the end of the day! I have been a HUGE fan of E.l.f. products for awhile now. I love that they are cruelty-free and so very affordable! Don't get me wrong, I spend way too much on makeup but if I find a product that represents what I stand for and there is proof in what they preach — I will be a loyal fan forever! E.l.f. Poreless Putty Primer is that for me." —PharmDMom

    Get it from Amazon for $9.

    2. An Eos shea butter shaving cream to truly change the GAME for sensitive skin or anyone prone to razor burn — this smooth, hydrating formula may feel different than your typical shaving products when it goes on, but the results speak for themselves.

    Reviewer image of the pink canister of shaving cream

    Promising review: "Must buy! I have dry sensitive skin and I love this stuff! It truly leaves your skin hydrated and smooth!!!! Will use this forever!" —Sarah

    Get it from Amazon for $2.99

    3. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5 and will give you such instant length you'll feel like your eyelashes are about to pull a Butterfree and take flight.

    Emma Lord/BuzzFeed

    Hello, that is my face above, because I bought into the hype of over 133,000 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day (I spent all of this ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

    Promising review: "I've tried lots of mascara. Blown lots of money on different tubes that claim different things (i.e. length, volume, etc). But my search has ended. I'll forever buy Lash Princess as long as they don't change the recipe. This is a fantastic product. You won't regret the purchase." —S. Anderson

    Get it from Amazon for $4.99.

    4. Cerave's Hydrating cleanser made with hyaluronic acid, ceramides, and glycerin — aka, all the good stuff to hydrate your face and remove makeup and oil without stripping your skin of its natural moisture. Psst — a lot of reviewers with sensitive skin and acne swear by this, because it's super gentle *and* super effective.

    Before and after image of reviewer with cystic acne and without

    Promising review: "Obsessed!!!!!! This face wash is sooooo hydrating! Soo comfortable and non irritating on the face. My skin is dry and sensitive and this cleanser is forever a staple for me. My skin doesn't feel tight after use or have that nasty feeling film. And for the price of this value size i recommend buying off amazon!" —Kingdm

    Get it from Amazon for $14.53.

    5. A dual hair dryer and brush to dry your hair as you style it and give your 'do an incredible amount of volume and shine, without the cost of a pricey blowout.,

    Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

    Promising review: "Oh. My. Gosh. Let me start off by saying I HATE doing my hair. It's long, straight and really fine so I just let it air dry and call it a day but that leaves it flat, frizzy and a little wavy in the back. Well I got this puppy in the mail today so immediately jumped in the shower so I could use my new drying brush and this thing is literally magic! It dried it so silky smooth and gave me so much volume. I used it on the low setting first then high and was blown away. I will forever be drying my hair this way. I feel like a hair model LOL. So basically ... just buy the thing. You won't regret it!" —Chloe512

    Get it from Amazon for $41.99+ (available in three styles).

    6. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!

    Emma Lord/BuzzFeed

    I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.

    Promising review: "I'd always had occasional dandruff especially in the winter months. since I've started using this I have not had ONE day with dandruff. I absolutely love this thing and will continue to use one of these forever. It really makes the scalp feel better, and combine it with a mint shampoo or conditioner and your dandruff with be gone!" —Jm

    Get it from Amazon for $6.98 (available in three colors).

    7. A set of hydrating and tightening honey face masks made with flower extract to help restore skin’s elasticity, giving you a lovely dewy glow after just one use.


    Lapcos is a Korean-owned, family-owned small beauty business specializing in skincare products and face masks.

    Promising review: "I stumbled upon these because I tried other Lapcos products and my skin is gorgeous now. I have red skin with uneven skin tone. Old acne scars etc. I just took my mask off and my face LOOKS FLAWLESS. Seriously better than any medical treatment. NO RED WHATSOEVER. Looks likes my face now is so even and soft and glowing. I'm saving the serum leftover in the envelope to use at night next week. Also right after I took off the mask I FOLDED IT UP AND RUBBED IT ON MY ARMS AND LEGS. Now my legs are soft and glowing. I will use these forever!! So cheap too. Never have to pay high price for quality items Lapcos rocks!! Be sure to try other products." —angie2499

    Get a pack of five from Amazon for $17 (available in 13 varieties).

    8. A suuuper popular Bio-Oil made with vitamins A and E, chamomile, and lavender — you may recognize it as a product a lot of people use to help fade scars (both old and new), soothe cracked and dry skin, and help moisturize without affecting your pores, but people are also using it in quarantine to help with dry and painful skin on their hands from hand-washing and sanitizing.

    A model rubbing bio-oil on their hands

    FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.

    Promising review: "This will forever be in my makeup bag. I use it at night before I go to bed after I wash my face. I wake up and my face is fully moisturized. I wouldn't recommend putting it on your face in the morning just because it will make your face very oily. I am also 26 weeks pregnant and I've been applying it on my stomach morning and before bed and my stomach is so nice and smooth. Highly recommend!" —Kelsey Ward

    Get it from Amazon for $8.92+ (available in four sizes).

    9. A set of natural bamboo charcoal oil-blotting strips to absorb up moisture and sweat, leaving your face breezy and your makeup in tact.

    Promising review: "This will forever be my essential go-to to have. I was surprised of how much oil was built up on my face after using this. It removes the shine and leaves a light scent on your face, as if you sprayed a face mist on. I’m the friend in the group that has everything in the bag for every situation." —W.

    Get a set of 100 from Amazon for $6.95.

    10. A hydrating intense-therapy lip balm complete with SPF 25 to not only help repair dry, chapped lips, but continually protect 'em against the elements. Reviewers note that this wasn't just more effective than other brands, but it worked *fast*.,

    Promising review: "LITERALLY BEST EVER!!! In the winter my lips are so dry and I have a bad habit of ripping them, this fixed my lips within a day! I am definitely only ever buying this forever." —Elaina Rivera

    Get it from Amazon for $8 (available in six flavors and in packs of three).

    11. A firming eye cream that uses vitamin C, vitamin E, rosehip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.,

    Promising review: "Most surprisingly this made the area around my eyes seem firmer — the tiny lines have vanished. A lititle goes a long way. I plan on using Lily Ana products forever ❤ The moisturizer with Retinol is also awesome!" —Sm

    Get it from Amazon for $19.99.

    12. A set of itty-bitty dermaplaning razors you can use to take care of those lil' unibrow hairs that keep dodging your tweezers or work whatever face fuzzies you might want to take care of in a gentle way., Amazon

    This tool also helps soften skin by gently exfoliating as you use it!

    Promising review: "I follow a few beauty bloggers and they have mentioned these razors. I was very hesitant and didn't want stubble or have to 'shave' every day. I hated seeing all the peach fuzz in the light when I would do my make-up. I am absolutely in love with these razors! I wasn't expecting much, I just wanted the peach fuzz to go away — I never expected how smooth my skin would feel afterwards. And my make-up looks amazing now! So smooth and the powder doesn't lay on the peach fuzz anymore and make my face look powdery like it used to. I constantly touch my face and neck now because it feels so good!! The fact that it lasts two weeks is a bonus. I will forever use these! Wish I would have not waited because I love the results!" —Pak669

    Get a set of three from Amazon for $4.99.

    13. Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before Zoom calls or walks around the neighborhood, but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduces puffiness.

    Kayla Suazo / BuzzFeed

    TBH, at the start of the pandemic I started using this myself (although this is BuzzFeed editor Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.

    Promising review: "This is AMAZING. It really works better than any other under eye concealer I’ve tried. It made me look so much more awake, and blended flawlessly. Looks so natural, can’t even tell I have makeup on. Just looks like I got a great eight hour sleep! I will be buying forever." —gcassels

    Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.

    Get it from Amazon for $4.33+ (available in 18 shades).

    14. An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers have crowned a Beauty Blender dupe. It works for foundation, BB cream, powder, *and* concealer, plus wet or dry, so basically it's working harder than I have for *checks watch* my whole life.,

    Promising review: "SOOOO good! These beauty blenders are perfect, so soft. I never like the name brands one, especially for the price. But I did like the Sonia Kashuk brand, they were good. But still, they were two for $10. Plus they were also sold out. But these, the Beaky 5 amazing blenders for under $20? Amazing! I love them, they are exactly what I was looking for. Comparable to any expensive blenders. Easier to clean too! I find I don't go through these as fast as any other blenders. I am obsessed. I will continue to repurchase forever!" —Emily Binuya

    Get a set of five from Amazon for $7.55.

    15. A bottle of Peripera Ink Velvet Lip Tint that comes complete with an applicator shaped to your lip, so application is *that* much more foolproof. Reviewers love this for how buildable and long-lasting it is, and how it doesn't crack or leave skin feeling dry.,

    Promising review: "My go-to lip stain forever. I will never buy another stain product. This is the best formula I have ever used and the colors are highly pigmented." —Tracie Higgins

    Get it from Amazon for $9.90 (available in seven shades).

    16. A bottle of Elizavecca Hair Treatment, an Olaplex "dupe" repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.,

    This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!

    Promising review: "This stuff is amazing! It left my hair so soft and shiny. I never let my hair fully air dry because it gets too frizzy and fluffy-and it was maybe even more frizzy using this stuff as my hair air dried. But after I did my normal flat iron, my hair never looked so good. I replaced my normal conditioner — this gives me all the moisture I need. It is a small bottle, but I only wash my hair once every five days, so the bottle lasted me about five weeks (I have long, thick hair). I am now a forever user of this product." —B

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $14.25.

    17. A reviewer-beloved Mane Club 10-in-1 leave-in spray that honestly deserves its own theme song, for the amount of work it's putting in. Its unique formula of cannabis sativa seed oil helps it condition, detangle, heat protect, prevent breakage, hydrate, smooth, soften, control frizz, boost shine, and strengthen your hair, and keeps it nongreasy to boot.

    hands holding two of the spray bottles of leave-in conditioner
    Mane Club

    Mane Club is a New York City-based small business established in 2019 that specializes in affordable haircare products.

    Promising review: "Love this stuff. It has made a drastic difference in the manageability of my crazy, wavy, frizzy, hair. I will make sure to keep a bottle on hand for the rest of forever. 😆"  —Chloe A.

    Get it from Mane Club for $8.

    18. A jar of Aztec healing clay masks that essentially suck the gunk out of your pores like a vacuum, and will also help reduce the redness and ache of acne lickety-split.

    People in the reviews are also singing its praises for reducing the size of their pores! Many of them advise mixing the mask with apple cider vinegar for best results.

    Promising review: "After hearing about this 'miracle product,' I searched for it and Amazon was SOLD OUT! Finally, after waiting, it was back in stock and I ordered right away! It arrived and it is in powder form. You have to mix with apple cider vinegar or water, but I've personally done it with ACV. My pores looked smaller and completely clean/clear after ONE USE. My bf kept mentioning how fresh faced I looked and I haven't worn foundation at all! I am always insecure about my skin, but this is definitely a game changer after years of failed products! Will forever keep purchasing this miracle mask!" —Marcela

    Get it from Amazon for $9.99.

    19. A tin of Cirepil blue wax beads, which is actually a wax a ton of professional salons use anyway — skip the $$$ and do it yourself. This uses a gentle hard wax to easily remove both the coarsest and finest of hairs in a matter of minutes, leaving you with skin so smooth that you're going to have to sit on your hands stop yourself from stroking your underarms and legs in public.

    A before image of a reviewer's underarm hair, then a picture of the blue wax with hair of it, and an after image of the reviewer's hairless underarms

    Promising review: "Best wax ever! Seriously, when not visiting my esthetician I use the wax strips. Lately with my full growth back it’s not enough to remove all the hairs so I decided to purchase my own hard wax. After reading reviews I went with the melted can (not the beads) and this stuff glided on so easily. I paid attention to other reviews and made sure to leave thick strips. This stuff left no irritation to my skin no matter how many times I needed to apply over the same area. Will be a forever buyer!" —Ashia Holt

    Get it from Amazon for $24.99.

    20. An acne patch made with hydrocolloid, tea tree oil, and calendula oil to help draw out the gunk from acne like it's luring it into a sticky lil' trap, not only helping clear spots up faster, but making the redness and bumps less painful to deal with.,

    Promising review: "Wow, I didn't think I'd be THIS impressed. I'd been using the ones from CosRx up until recently and ordered these on a whim because the ones from CosRx didn't seem to be working as well anymore. I love that this pack has the bigger patches for larger areas like your cheek or forehead, because seriously, it's just easier than putting 10 little round circles on your cheek sometimes — yes, I've been breaking out THAT much. Anyway, these adhere much better than the CosRx ones and pull out the gunk much more effectively. They're also a lot thinner like everyone's pictures have already shown. I can wash my face, put on my serums, lotions, oils, and then place these on top as a little protector and it stays in place! I will forever buy these as long as they make them like this." —MoLo

    Get 40 round patches from Amazon for $8.50 (also available in XL square patches).

    Check out of review of Avarelle's acne patches for more deets!

    21. A foot file just as effective — if not more so! — than going to a salon. This will remove calluses and hard or cracked skin from your feet with some gentle, pain-free rubbing, whether your feet are dry or wet at the time.

    Before image of a cracked foot with an after image of the skin smooth

    Promising review: "I'm a man who has had cracked calluses so bad that if I walked barefoot I'd leave a trail of blood (sry, TMI). I've ripped bed sheets in half with my dry desert-like heels. I've tried pumice stones, electric roller things, emery boards, you name it I've tried it. They helped a little, but this things changed my life! I took a shower, dried off and started using the rasp and it just started removing everything from my foot (pain free, but don't go wild with it) with virtually no effort. Then I applied prescription moisturizer (recommended by my podiatrist) and now I have baby feet! (Only in feel, not in size.) I don't write many reviews but this rasp will now be part of my life forever, especially come winter time. Thanks Rikans!" —A.D. 

    Get it from Amazon for $9.95.

    22. A vitamin C-based face serum for brighter, firmer skin with muuuuch faster results than most of its competitors. A lot of reviewers could see a difference within just a few days of use.

    Before and after image of reviewer with more refreshed skin after use

    Promising review: "Love love love this product! I’m completely 100% forever a customer! I’m nearing 30 and needed a good skin care regimen, as I’ve NEVER had one. I can’t believe my results! Not only has it taken away all dullness, it has reversed some sun damage! My before and after pictures are taken WITHOUT filters in the same lighting/same area of my bathroom. I’m HIGHLY SATISFIED!!!!!" —Heather C. 

    Get it from Amazon for $19.99.

    23. Dr. Jart+'s Mini Cicapair Tiger Grass Color-Correcting Treatment, a formula you've probably seen before if you're on Beauty TikTok — reviewers swear by not just for reducing redness and uneven texture, but for skin protection, since this bb has SPF 30 built in.

    Model holding the twist open jar of product

    Promising review: "I have no idea why but this stuff is magic. I have super oily skin I wash my face in the morning & normal by noon my face looks like a glazed donut. When I added this SPF cream to my routine I am not oily I'm not sure why but I typically break out alot but now that I use this I may get a couple of small pimples but this cream dries them out. I will forever use this cream." 

    Get a mini from Sephora for $19

    Psst — you can watch TikTok's @BauerBeauty use the color corrector in action on Sephora's product page

    24. A gel nail polish kit complete with everything you need for professional-level manicures without ever once interrupting the sacred flow of your Netflix queue.

    Each kit comes with a UV LED nail lamp, six colors of gel polish, three bottles of base coat, cuticle oil, a toe separator, a nail file, a buffer, nail clippers, a brush, two cuticle tools, and a brush duster.

    Promising review: "Love this product. Took me two tries to get it salon perfect! I love doing my nails at home and I ordered more colors. Will be using forever. I only go to the salon for my pedicures now." —Amazon Customer

    Get it from Amazon for $36.99+ (available in 16 styles).

    25. A conditioning and healing castor oil full of vitamins and fatty-acids that won't just strengthen weak hair, but will help you maintain hair health over time. Reviewers mention seeing improvements in growth and strength within a week, with noticeable results within a few months.

    FWIW, it also helps condition and strengthen eyelashes, eyebrows, and skin, so it really just shows up for you no matter what the task.

    Promising review: "I had an itchy scalp, and thought I'd never find something to get rid of it. It stopped after the first use. Maybe because it's organic? I slather this on, put a plastic cap on, leave it on for two to three hours, put a conditioner on top of it (on my hair, not my scalp), leave on additional 10 minutes, then rinse. My hair is growing so much. It's thick and has a slight smell, but I'll use it forever." —Sandra S.

    Get it from Amazon for $15.99.

    26. A bottle of Meltdown acne oil for anyone who's cycled through a bunch of harsh prescription acne treatments from dermatologists that never *quite* do the trick. With its soothing rosehip oil and its redness-combatting black cumin seed, literally *thousands* of reviewers swear by this stuff.

    Model rubbing the oil from the small pump bottle on their skin

    Blume is a women-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

    Psst — you can use this oil to either spot treat acne or mix it with your moisturizer or a clay mask, *plus* you can wear it under your makeup, so it's super versatile to your needs, too.

    Promising review: "Will forever repurchase. As someone who deals with hormonal acne when pms-ing and the addition of mask acne in the past few months, this has been my lifesaver. It completely got rid of those stubborn breakouts."  —Andrea P.  

    Get it from Blume for $28.

    27. Or a popular Baby Foot exfoliant foot peel — you apply the two bootie-shaped masks on your feel for an hour, wash your feet, and then over the next five to seven days enjoy the bizarre satisfaction of watching the dead skin on your feet peel away to reveal smooth feet.

    Promising review: "YES! This stuff is awesome. Your feet will look like a horror show for a few days, but it really removes the rough and dead skin. I will order this stuff forever!" —Kiki

    Get it from Amazon for $25.

    28. Maybelline's Total Temptation Eyebrow Definer Pencil, an easy-to-use, subtle eyebrow filler just as effective as the ones triple its price.

    A model with one eyebrow natural and the other eyebrow filled in and brushed

    The tool comes with two ends, one a small eyebrow brush and the other a specially-edged eyebrow pencil.

    Promising review: "OMG. I LOVE THIS THING. I had been using the Anastasia brow gel for a while, but I wanted something that was a little more natural looking for the summer and THIS. IS. IT. I have found a forever product. Super easy way to define your brows, fill in sparse spots and make a beautiful natural looking brow. I have tried all the expensive brow products and none have made me as happy as this. It stays on all day long. I am converted (and paying way less!)" —Stephanie

    Get it from Amazon for $7.99 (available in four shades).

    29. Glossier's Cloud Paint blush, which I personally love because it feels like fingerpainting your face. It's thick enough for a noticeable glow, but subtle enough that you don't have to be super precise about it — basically every time I complained about makeup being too hard, a friend rec'd it to me, and I've neeeever looked back.


    Promising review: "Found my forever blush. I have both storm and puff and I like to interchange depending on my mood. Cloud paint does not fade like other blushes I’ve tried, I recommend it to every person I can. Bottom line? I would kill and be killed for this blush." —Taylor

    Check out BuzzFeed's full review of Glossier's Cloud Paint for more deets!

    Get it from Glossier for $18 (available in six shades).

    30. A smudge-proof eyeliner stamp so you can finally get the perfect cat-eye on the first go without having to ~wing it~ (read: wasting eight cotton balls, half a bottle of eye makeup remover, and all of the minutes you were setting aside to make your morning coffee).


    Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

    Promising review: "This eyeliner is AMAZING!! I originally bought this as a quick replacement for Tarte kitten eyeliner which is a long time favorite for the ease of a cat eye. But I doubt I’ll go back because I love this so much! The stamp works great and the pen tip is easy to apply. I wore this to working and ended up going in and out of severe thunderstorms and by the end of the day it was still there! Then I decided to stamp my hand and go about my day. The stamp lasted during multiple hand washes. This will forever be my go-to eyeliner. Please never change it!" —PMG

    Get a set of two from Amazon for $14.97 (available in two colors and four styles).

    31. A blow-drying spray designed for faster drying, so you can cut your hair-drying time by as much as HALF. It's also heat protective and helps detangle, smooth, and soften hair.

    Promising review: "Love love love!! Has saved me so much time blow drying my hair. Went from about seven to ten minutes to blow dry to now about three minutes. Smells great too! Will forever be using this product!" —Mandy

    Get it from Amazon for $23.

    32. A detangling brush with an easy-to-hold handle that's so effective on all hair types that it's amassed over 31,000 5-star reviews on Amazon — people swear by it for detangling fast without pulling on or damaging hair, so you can skip the time-consuming "ow OW Ow ow" in the a.m.

    This brush is designed to work on all hair types, but reviewers with 2c through 4c hair say it has worked well for them. It also works on wet *and* dry hair, so you don't have to time out your brushing.

    Promising review: "I love this brush!! My goddaughter and I both have long hair. It's always been so hard to brush our hair. Now it's not with this brush! It's easy on both wet and dry hair. Also I see less hair on the brush compared to when I use my other brushes. This is a must try must keep forever brush! Give it a try. What do you have to lose? Your hair will thank you for it." —SugarANDSpice

    Get it from Amazon for $11.88 (available in five colors).

    33. A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and painful hangnails, leaving you with thick, strong nails and nail beds you're not tempted to pick at all the livelong day.

    A before image of a reviewer's brittle nails and an after image of them much heaithier

    Promising review: "This really works. It’s like a miracle in a bottle. The skin around the nails and the cuticles have always been dry and tough, but no more. My nails look nourished, and the skin and cuticles have softened and moisturized. Will keep using forever!" —Nechan

    Get it from Amazon for $8.50.

    34. A dry shampoo spray that helps absorb excess oil and give your roots so much oomph that you won't have to come up with some elaborate hairdo to hide them (or go through the whole shebang of washing your hair again).

    Promising review: "I will buy these forever. This is my favorite dry shampoo. It works very well. Leaves your hair with body. Clean and smells good." —Mary526

    Get it from Amazon for $9.38.

    Read BuzzFeed's reviews of dry shampoos for more deets!

    Pssst — Batiste also sells dry shampoos for specific hair colors and in different scents!

    35. A game-changing kit of Crest 3D Whitestrips so you can channel Chip Skylark and belt out "My Shiny Teeth And Me" wherever you roam. It comes with 44 strips total, which is enough for 20 regular treatments and two one-hour express treatments., Amazon

    Promising review: "I almost never leave a review, but I gotta tell ya, these are amazing! My teeth were visibly whiter after the first use. Subsequent use of course made them even whiter. I'm a coffee and red wine drinker, and my lower teeth were getting pretty stained. The best part? Very little sensitivity like I have gotten with other whiteners. I will use this forever." —specialk

    Get it from Amazon for $46.88.

    36. A deep conditioning hair mask made with rosehip oil, B-vitamins, and algae extract to strengthen dry, damaged, and chemically-treated hair of all types, *plus* help with those split ends that keep coming out to play.


    Briogeo is a Black-owned, woman-owned small business that specializes in cruelty-free, gluten-free haircare products for all hair types.

    Promising review: "THIS WILL SAVE YOUR DAMAGED HAIR! It definitely saved mine. I have bleached my hair three times so it is extremely damaged. Nonetheless, I was able to keep it pretty healthy until I went into the pool. Beginner's first mistake. Hours in the pool completely dried out my hair and even turned it green. I tried a number of techniques and ultimately this was the only product that revived my hair to half of what it was prior. I will stand by this product forever." —fionas25

    Get it from Briogeo for $38 (or $10 for a one-ounce trial size).

    37. A makeup brush-cleaning shampoo for brushes, applicators, and makeup sponges that will get them all squeaky clean *without* leaving any oily residue or yikes-level prices.

    buzzfeed editor's before and after photos of their makeup brushes looking much cleaner after using the shampoo
    Heather Braga / BuzzFeed

    Plus, this environmentally-friendly brand comes in tree-free packaging made of cotton and bamboo!

    Promising review: "A favorite. New look, same great product. I’ve been using this for a while and it’s one of my favorite brush cleaners. Will continue to buy forever." —Casey Austin

    Get it from Amazon for $6.99.

    38. A color-depositing clenditioner you can either use in the shower to maintain your hair color or even out fading highlights, *or* apply to dry hair for to get a temporary tint all on your own.,

    Promising review: "I’ve never used a color depositing conditioner before. I have been dyeing my hair weird colors for over a decade. This stuff actually makes my hair really soft and doesn’t stain anything else. It works really well on my hair even if I don’t leave it in. I will buy this forever." —Bex

    Get it from Amazon for $22 (available in 18 shades).

    39. A rejuvenating hydrosol made with Moroccan neroli and rose flowers that you can use as a face refresher or toner to give your skin a lil' calming, moisturizing treat.

    A clear spray bottle with rainbow design
    Bathing Culture

    Bathing Culture is a California-based small business that specializes in bathing products. 

    Promising review: "Need forever. I just today tried this hydrosol and o.m.g it is the exact scent of the rosewater hydrosols used in Moroccan hammams (I grew up there) and instantly transported me to childhood. The texture is lovely too — lightly hydrating. Instantly came on the site to order more." —sarah

    Get it from Bathing Culture for $20

    40. O'Keeffe's Working Hands Hand Cream, an affordable concentrated moisturizer for dry, cracked, or bleeding hands that actually *does* all the stuff the high-end brand names claim they're going to do.

    Psst — a lot of reviewers also swear by this for relieving eczema!

    Promising review: "Best stuff I’ve ever found for my annual 'winter hands' ... my hands get so rough, dry and cracked and O’Keeffe’s took care of them like no other lotion or cream I’ve ever tried. Another nice feature is that you only need a very small amount to take care of each hand. I highly recommend this product and will buy forever." —T

    Get it from Amazon for $6.98.

    41. A makeup setting spray with a matte finish to lock your look in place in just a few seconds, even on days when you're sweating up your own rainstorm.

    A model spraying the setting spray on their face, which has colorful makeup on it

    Promising review: "This is the greatest setting spray. I have really dry skin and after applying a bunch of makeup, I tend to look a little dry. But then, like magic, I spray this stuff on and gently dab it with a beauty blender and I look dewy and youthful and healthy. I will continue to buy this forever. I also sometimes spray my eyeshadow brush with this to get a more intense color pay off on shimmer shadows." —Elizabeth Herbert 

    Get it from Amazon for $6.69 (available in seven styles).

    42. A microfiber towel for anyone who immediately starts on the air-drying beat once it starts getting warmer outside — this helps prevent frizz and hair breakage, so you can maintain your hair's natural texture as you let it do its thing.

    A reviewer's head with the microfiber towel wrapped around it

    Where's what BuzzFeed editor Kayla Boyd says about this towel: "Ever since I started using a microfiber hair towel, I hardly ever use a blow-dryer anymore. I'd rather not add heat to my curly hair unless totally necessary, so I'll wash my hair at night, wrap it in a microfiber towel and let it dry on its own. It helps my curls feel much healthier — and it keeps my hair out of the way while I'm doing my skincare routine."

    Promising review: "This was the first time I ordered this product and I am extremely happy with this product. It is going to be on my forever list. If you use hair towels you should try this one, I believe you will be happy with it." —Toni Della

    Get it from Amazon for $9.99+ (available in two sizes).

    When someone asks how long you're gonna keep reordering Cloud Paint for your cheeky cheeks:


    Reviews have been edited for length and/or clarity. 

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