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There's nothing more annoying than finding an outfit you love online then realising it's being shown on a body that looks nothing like yours. No one wants to go through the effort of ordering a 'fit, only to find out it's clearly been designed for someone a foot taller than you.
Which is why Mys Tyler is brilliant. This (free!) app matches you with stylish influencers who have a similar height, size, shape, age and colouring – so you can see *exactly* how outfits will look on you thanks to your new 'body doubles'.
It's super simple to use: You take a quiz about your body and their FIT algorithm starts pairing you with fashionable women. If you see anything you like the look of, you can immediately find where to buy it through the app.
If you needed any more convincing how necessary this app is, Mys Tyer recently conducted a survey and found that only one in four women consider themselves body confident.
They also found that a whopping 89% of women feel more body confident when they like their outfit. But sadly 85% of women wear something that don't make them feel confident at least once a week.
"The research shows that our confidence is intrinsically linked to what we wear," says app founder Sarah Neill. "We know that fashion helps to fuel body confidence, so why aren't we wearing clothes that make us feel good everyday?"
Mys Tyler is working to make this happen and it's actually working: 61% of Mys Tyler users are more body confident after using the app!
