Fresh off their nomination for Best K-Pop at the 2020 MTV Music Awards, (G)I-dle are back and bringing the summer heat with their new song "DUMDi DUMDi"!
Written, composed, and arranged by the group's leader Soyeon, the tropical house song marries heavy beats and light whistles together as the members sing about a thrilling summer love. In the song's music video, the members transform into six strangers who happen to all be staying at the same desert hotel. When they meet, they embark on an unforgettable summer adventure full of confetti, dancing, and pool parties.
In a press conference for the single's release, leader Soyeon called the song an exploration of "youth". "This is the first time we touched on the topic of 'youth,'" she said. "We hope people of all ages will enjoy this new topic 'youth' along with the heat of summer."