In the last 24 hours, things have spiraled quickly for Sony's latest comedy, The Interview, starring Seth Rogen and James Franco. Yesterday afternoon, the anonymous hacker group "Guardians of Peace" threatened an attack similar to 9/11 on anyone who goes to see the film. Shortly after, Rogen and Franco canceled all media appearances and Sony canceled the film's planned New York premiere on Thursday. The studio also said cinemas could pull out of their screening obligations without an penalty. Late into Tuesday evening and throughout Wednesday, theater chains began dropping scheduled screenings of the movie, including press viewings this week, and the National Association of Theatre Owners said individual theaters should decide whether or not they want to show the film.
The final strike came when Regal and AMC — and reportedly Cinemark — dropped the film from all their theaters. (The companies are the three largest theater chains in the U.S.) Late Wednesday, Sony stated the film would no longer be released in theaters. And the creative community in Hollywood have taken to Twitter to disagree with the way things were handled.