Five years after the release of his hugely successful and critically acclaimed album DAMN., Kendrick Lamar has returned.
The rapper and 14-time Grammy winner just dropped a video, running close to six minutes, for his latest song, "The Heart Part 5." It's the most recent installment in Kendrick's "The Heart" series and a follow-up to "Part 4," off his last record.
"The Heart Part 5" arrives ahead of Kendrick's upcoming fifth studio album, Mr. Morale & the Big Steppers, which is expected to drop in full at the end of the week.
pgLang / project3 / Top Dawg Entertainment / Via youtube.com
The music video pairs poignant lyrics with creative visuals that merit at least one or two replays to fully appreciate. As he raps, the artist literally transforms into a wide range of famous people, including O.J. Simpson, Kanye West, Will Smith, and Nipsey Hussle.
It's a trip.
After delivering lines about a "bulletproof Rover" as O.J., Kendrick raps about bipolar disorder as a mashup version of him and Kanye.
The music video goes on to unveil a number of deepfakes — the term for images or videos where an original subject's likeness is spliced or replaced with someone else's. Here's Kendrick as Will:
We also see Kendrick take on public figures who have died, including rapper Nipsey Hussle...
