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Politics

The Tories Are Promising Their Supporters "Top Rewards" For Pushing The Party Message Online

Points win prizes.

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The Share the Facts website and app encourage people to share videos, graphics, and blog posts to promote the Tory message and attack Labour.

Those who share posts on Twitter, Facebook, or LinkedIn get a certain number of points in return – usually between 25 and 100.

Every time a friend clicks on the post they've shared, they receive an extra 10 points. And if a friend likes or shares the post, they get another 10 points on top of that.

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This video – which warns that Alex Salmond would "call the tune" if Ed Miliband won power – is worth 100 points.

View this video on YouTube

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But what's in it for Tory activists?

The 20 campaigners who amass the most points every two weeks win a special reward. And if you finish in the top three, you get the "top reward" as well!

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While the Tories have used online campaigns before, this is the first time they've tempted activists with prizes.

And everyone wants a signed poster, it seems.

A raft of top Tories have jumped on the bandwagon by sharing exactly the same messages, including communities secretary Eric Pickles, charities minister Rob Wilson, and housing minister Brandon Lewis.

WATCH: Alex Salmond wants to put a weak Ed Miliband into power and then "call the tune". http://t.co/J5915LZxCS

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CONFIRMED TODAY: Ed Miliband will put up the Jobs Tax - http://t.co/CkwUj0qOkr

Watch this to see how the @Conservatives are helping more families own their own home: http://t.co/B9s1Us0EXp

Emily Ashton is a senior political correspondent for BuzzFeed News and is based in London.

Contact Emily Ashton at emily.ashton@buzzfeed.com.

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