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David Cameron Will Refuse To Point At Fish This Summer

The prime minister will avoid fish market photo ops at all cost, BuzzFeed News understands.

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David Cameron has refused to pose in a fish market this summer after being mocked on social media, BuzzFeed News has learned.

AFP / Getty Images

Cameron and his wife, Samantha, on holiday in Aljezur, Portugal, in 2013.

The prime minister has told aides he does not want to point at fish again when he goes on holiday this summer. His penchant for fish-pointing has been well documented over recent years – sparking much merriment online.

This year Cameron plans to spend much of August relaxing with family in Portugal, Cornwall, and Scotland after his election success. One source close to the PM told BuzzFeed News: "He wants to avoid being photographed pointing at fish this year."

Instead, Cameron hopes to find another place – or plaice – for the traditional holiday photo opportunity. No. 10 usually agrees to an agency photo at the beginning of the PM's holiday in return for him being left alone by journalists afterwards.


Some people were getting quite excited about this summer's offering.

Emily Ashton is a senior political correspondent for BuzzFeed News and is based in London.

Contact Emily Ashton at

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