In celebration of EastEnders' 30th anniversary this week, all of the episodes have featured live sections. And during last night's episode, one of the actors, Jo Joyner, fluffed her lines rather spectacularly.
Joyner, who plays Tanya, accidentally called the character of Ian Beale by the actor's first name, Adam. Here's the cringeworthy moment in all its glory:
Within moments #HowsAdam was trending as the internet exploded.
People were quick to retweet this message from Joyner to her on-screen ex-husband after he "fluffed" his lines during the live episode on Monday.
You sure did #HowsAdam
There were suggestions for a last-minute script change for tonight's episode.
If it was ian that killed Lucy can you have who ever reveals it say "it was Adam" @bbceastenders #EELive #HowsAdam
People got creative on Vine.
#HowsAdam #EELive #EELiveWeek
@bbceastenders @dollyjoyner #EELive #HowsAdam #EastEnders #LucyBeale PLEASE RECOGNISE THIS VINE
A lot was made of the amazing face Joyner pulled when she realised her mistake.
When you realise you left your Oyster card at home 😩 #EastEnders #HowsAdam
"How's Adam?" Epic fails like that make #EELive all worth it! #HowsAdam
From now on, I'm breaking every awkward silence with "How's Adam?" #Eastenders #EELive #HowsAdam
And then the memes began rolling in.
#HowsAdam @_IanBeale_ @AdamWoodyatt @dollyjoyner @LauriebrettX @mrjakedwood
Could not resist @dollyjoyner @bbceastenders ##EELive #HowsAdam
#BBCEastenders #Eastenders #EELIVE #EELIVEWEEK #Tanya #HowsAdam
I'll just leave this here then... #eastenders #eelive #howsadam #howsannie #twinpeaks
@dominictc Happy 30th Birthday 🎈🎂🎈 @bbceastenders Has been amazing so far. Love Love Love ❤️ #EELive #HowsAdam
😂😂😂😂😂😂 #HowsAdam
Who the bloody hell is Adam 😂#EELiveWeek #EastEnders #HowsAdam
This ones my fave so far 😂✋ #adamgate #EastEnders
Hope this helps for tomorrow's EastEnders, @dollyjoyner #EELive #HowsAdam
#HOWSADAM Poor Dot, No one cares #eastenders
@dollyjoyner @bbceastenders "How's Adam?"
How's adam #EELiveWeek 😂
#EELive #HowsAdam #EastEnders ”
@taylorxjamesx @laurenkateelias #HowsAdam
Eastenders' biggest cliffhanger so far #HowsAdam
"My name is IAN woman!" #EELive #EELiveWeek #HowsAdam #EastEnders #WhoKilledLucy
And finally, the actor who plays Tanya's on-screen ex-husband tweeted this, which might just be the best thing to come out of the whole #HowsAdam debacle.
You seen the rewrite for tomorrow @dollyjoyner @AdamWoodyatt