Ever since Taylor Swift announced the name and release date of her album, Swifties everywhere have picked up their magnifying glasses, put on their detective hats, and got to analysing each small detail of information as it's become available.
So, here are all the theories about Reputation we have so far.
1.Exactly one year ago, long before we'd even conceived of Reputation, people were speculating that Taylor was collaborating with Kesha, after the latter shared this selfie on Instagram.
Not only did Kesha appear to be wearing Taylor's headphones...
But she also captioned the selfie with a reference to a "Grammy award-winning artist," and used 13 emojis.
And this theory intensified when Kesha showed off a new tattoo last week – the words "Live Free" inked across her knuckles in a font that looks more than a little similar to the one used on the Reputation album cover.
So now people are suggesting that Taylor and Kesha collaborated on a track called "Live Free" which will be included on the album.
2.A bunch of theories were established after the release of the "Look What You Made Me Do" video. But it was this scene from the end of the video – in which 15 Taylors from different phases of her career stand in a line – that drew the most attention.
People were quick to notice that Reputation has 15 tracks, matching the number of Taylors in the lineup.
And so speculation began that each Taylor in the lineup represented a track on the album, which then corresponded to that specific phase in her career.
This theory was bolstered by the fact that the sixth track on the album is "Look What You Made Me Do," and the sixth Taylor in the lineup appeared to amalgamate Kim Kardashian and Katy Perry.
And it gained more credence by the presence of the 15th Taylor, who doesn't appear to be from a previous era.
People theorised that this was the Real Taylor, suggesting that she represented the 15th and final song on the album, written from her perspective and perhaps addressing her ~real reputation.~
After all, it's also been noted that all the past Taylors take a "final bow" in the scene, while the 15th does not. This could signal that Taylor's retiring her past characters and finally embracing her true self.
And this also follows Taylor's tradition of ending albums with songs about ~new beginnings~.
3.And this theory came close to being set in stone with the emergence of ANOTHER THEORY suggesting that Taylor will release track four next.
Because, according to the theory of each different Taylor representing an era and a song, the fourth track represents the Red era.
4.And this supports a sub-theory that one of the tracks on Reputation will be the full version of "All Too Well" from the Red album.
It all began with a leaked (and unverified) tracklisting of Reputation, which indicated that track four was almost nine minutes long.
And given that Red-era Taylor appears to correspond with the long song on the tracklist, people think there really is a chance that we're about to get the full version.
However, things were thrown into a tailspin when "...Ready For It" was released, because the corresponding Taylor for this track is Biker Taylor – and no one could make sense of it.
5.And then the penny dropped. Perhaps we'd all been reading the lineup wrong, and that rather than going from left to right, it actually went right to left.
Because in this case, the first Taylor in the lineup, and the one corresponding with "...Ready For It," would be this one.
You know, the one who's dressed in an orange boilersuit and trapped in a cage surrounded by guards, evoking criminality and jail – themes which are present in the lyrics of "...Ready For It."
6.But once we had two tracks to analyse, people began noticing the intensity of the lyrics and started to wonder whether perhaps they're satirical – and that the whole album will be as well, with each track addressing a different part of her incorrect public reputation.
This theory was supported by the fact that the lyrics of "...Ready For It" are very similar in theme to "Blank Space."
What's more, reading the lineup from right to left reveals something very interesting: The fourth Taylor is the zombified version wearing the dress from "Out of the Woods."
7.However, others have a theory that the exceptionally long track on the album isn't actually a song at all, but the full phonecall between Taylor and Kanye West about "Famous."
Many fans have claimed that Kim Kardashian "edited" the call – something Taylor alluded to in the "LWYMMD" video.
I mean, it's possible. We know that the clips Kim shared on Snapchat amounted to three and a half minutes of conversation. Perhaps there's another four and a half missing?
However, this doesn't account for the fact that Kanye alleged that their phonecall lasted for "one hour," nor how Taylor would have obtained the tapes.
8.Taylor has always followed the tradition of including liner notes in her albums, which contain "hidden messages" about the songs and their subjects.
However, after Taylor stated on Instagram, "There will be no further explanation, there will just be Reputation," people are now wondering whether this means she'll let the songs speak for themselves, without any liner notes.
Instead, some think that the tracklist itself will flow to form some kind of message or story.
9.People have also noticed that Taylor's Instagram page has changed in colour theme with each set of three images that have been uploaded over recent weeks.
So they're wondering whether each song will have a corresponding colour.
Which, again, supports the theory of the lineup running right to left, with "...Ready For It" Taylor corresponding with the orange on her Instagram page.
10.It's been claimed that another two tracks will be released before the album drops, with the first arriving on November 3rd.
11.And there are already a bunch of theories about its title. This stemmed from the fact that Taylor included the words "...Ready for It?" in the caption of the Instagram post which announced the name of "Look What You Made Me Do."
And then in the caption announcing the release of "...Ready For It," she included the words "A Second Glance."
Which led to a foregone conclusion that this would be the title of the next single.
12.But then we were thrown a curve ball in the form of an AT&T advert released last week.
In the final seconds of the advert, Taylor grabs her guitar, counts to three and takes a breath before a voiceover says: "Now here's a new song...now we're out of time." The screen then cuts to black.
So of course everyone is now wondering whether the next single will be called "Out of Time."
13.This is especially interesting considering that one of the oldest theories surrounding the album was that it would have something to do with time.
The theory began after Scott Borchetta, president and CEO of Taylor's record label, tweeted this.
And then Taylor used the caption: "On repeat til the end of time" for an Instagram post about Haim.
And then Populove tweeted this – a "prop from Taylor's video" which just so happened to be parts of a clock.
14.There was another part of the AT&T ad that got people theorising too – the fact that there was a series of guitars randomly placed in every scene, which seemed to correspond to a different era of Taylor's career.
But right at the end, Taylor picked up a brand new guitar.
Which led fans to speculate that we will be getting an acoustic track on Reputation – something some of them were worrying wouldn't happen after the drastic shift in musical direction Taylor's displayed so far.
Roll on November 10th when we'll get all the answers.