Taylor Swift has spent months engaging with fans online, giving them relationship advice, protecting them from trolls, and also buying, packaging, and sending them gifts.
And now, for the first time, she's revealed exactly why she's so attentive to her dedicated Swifties. Speaking to The Telegraph, Taylor explained that she wants to make her fans' days a little bit better while she still can.
I love them. They are cool and smart and hilarious and focused on the right things. I want to make the most of this cultural relevance or success or whatever you want to call it, because it's not going to last. I have to be as good a person [as I can] while my name still matters to them. Because it's not always going to matter to kids who are 15 and really struggling with who they want to be or [because] their friends were brutal to them at school that day. That's actual turmoil. I have to do everything I can to make their day better while I still can.
She went on to explain that she puts great thought and attention into the presents that she buys her fans, selecting them specifically based on information she's gained from their social media accounts.
I'm getting to know them on a person-by-person basis. When I pick people to send packages to, I go on their social-media sites for the last six months and I figure out what they like or what they're going through. Do they like photography? I'll get them a 1980s polaroid camera. Do they like vintage stuff? I'll go to an antiques place and get them 1920s earrings. Do they work out a lot? I'll get them work out stuff. When you actually get to know them on a person-by-person basis, you realise what you're doing is special and sacred and it matters.
Taylor concluded by saying that ultimately her fans remind her to not take life too seriously.
My fans make fun of me – it's really cool. They have all these gifs of me making an idiot of myself or tripping and falling on stage. They bring humour back into it for me. I get too serious sometimes – you can probably tell – and they bring me back to like, 'OK, I'm not really doing anything that difficult. I just need to calm down.'