If you've spent any time on the internet over the past few days, I'm sure you'll have encountered the Kylie Jenner "rise and shine" meme.
If you're unsure what I'm talking about, allow me to explain. Last week, Kylie released a YouTube video giving a tour of her (very extra) Kylie Cosmetics offices.
View this video on YouTube
The video featured everything from M&Ms with her face printed on them to a Kylie Cosmetics branded champagne vending machine. As I said, the whole thing was very extra.
Anyway, right at the end of the video, Kylie went into Stormi's room to wake her from a nap by singing the words: "Rise and shine" as though she was auditioning for The X Factor.
Alexa play rise and shine by Kylie Jenner every morning for the rest of my life
And within days, the clip had spread all over Twitter.
if “kylie jenner has no talent” then explain this
Seriously, people were losing their minds over the moment.
testing out my custom kylie jenner rise and shine alarm ringtone
Me ever since Kylie Jenner dropped her hit single “Rise and Shine”
Even Kim Kardashian got involved, retweeting this take on the moment alongside the crying-laughing emoji.
😂😂😂 https://t.co/NBecEFx8c4
And then Ariana Grande acknowledged the meme by sharing an Instagram story of herself singing Kylie's rendition of "rise and shine", before asking if she could sample it for a future song.
The fact that Ariana Grande did the Kylie Jenner Rise and Shine is everything! 🤣🤣 #KylieJenner #ArianaGrande #riseandshine @KylieJenner @ArianaGrande
Kylie responded in her own Instagram story, saying that Ariana could use the clip but she wanted to make an appearance in the music video.
But now, proving that she doesn't take herself too seriously and is an excellent businesswoman, Kylie has responded to the meme — using it to promote her Kylie Skin products.
On Instagram, Kylie shared this photo of herself using what looks to be a form of tinted moisturiser alongside the caption: "Riiise and shiine✨ Behind the scenes shooting my two brand new @kylieskin products. Can you guess what they are? #comingsoon."
And once people clocked the caption, they lost it all over again.
But she didn't stop there — Kylie went on to retweet a remix of the iconic song alongside a series of skull emojis.
💀💀💀💀 https://t.co/KR0T8n2uID
AND she even changed her damn Instagram bio.
Touché, Kylie. Touché.
